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The first thing a producer sees is your headline. If you don't capture their interest in your first line, most producers won't read any further--and you've lost your chance to pitch your idea. Headlines make you care. Write them in a...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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52. SEO Copywriting. What is it?

SEO Copywriting, or search engine copywriting, is the art of combining the right search terms relevant to your product or service, with the right math - the algorithms used by Google, MSN, Yahoo!, etc. SEO Copywriting is...More

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53. Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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Your prospect is actively hiding from you. One of the biggest mistakes you can make when choosing a copywriter is to hire one the same way you'd pick a champion archer. In archery, you should look for the bowman with the...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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54. Why Is It SO Hard To Get Published

Every wrier a one ime or anoher has asked his quesion. They know heir work is good, hey have paid heir dues when i comes o marke needs, research, and career preparaion, hey?ve read some of he inferior work ha has made i ino prin and...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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55. Find Out Where The High-Paying Freelance Copywriting Jobs Are

Where The Money Is: For freelancers who are primarily interested in earning a very high income, it?s smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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56. Failed Agreements: What Copywriters Must Know About Negotiation

There are two financially ruinous negotiating tactics often made by beginning copywriters. An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set....More

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57. How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating quality clients. I realize this is not the...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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58. Your 3 Important Keys to Better Online Copywriting

The following article presents the very latest information on online copywriting. If you have a particular interest in copywriting, then I'd suggest you read word by word. So you want to be a better online copywriter, huh? You may be good...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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59. Two of the Most Powerful Ways to Market Your Copywriting Services

I want to share with you the two most porful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking! In my coaching program I have my students go through an intensive 24-session...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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60. What Copywriters Can Do With Good Work That Was Never Used

Freelancers who are trying to build their portfolios occasionally asked me, "What can I do with good work that was never used?" The good news is, you should use it in your portfolio, if it's work you're proud of. Marketing professionals...More

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