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A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that in my own copywriting...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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32. In Marketing, Enthusiasm Connects

Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about. In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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33. 4 Tips For Writing Sales Copy That Will Be Read

Most people get very frustrated en they try to write sales copy for their offer because they make it out to be much more difficult than it really is. You would be surprised to know that following certain guidelines or tips will make the...More

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34. How Important Is It For Copywriters To Have An Agency Quality Website?

Over the years, I?ve had several copywriters ask me how important it is to have an "agency quality" website. My answer is always the same: it?s very important if you are prospecting other than locally. When you prospect locally, the...More

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35. Entry to the Holy of Holies

Description: Entry to the Holy of Holies prepares one for Holy Bible discussion about the most sacred writings. Precise definitions of ancient calendar mathematics perhaps 10,000-years ago are in the Antediluvian Calendar of the Patriarchs. The...More

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36. Writing Copy That Sells - What's The Big Secret?

When someone buys a product, what they actually are buying is the benefit of owning that product. A wo buys a gift to celebrate a birthday or express a thank you... but deep down she wishes to be generous, thoughtful and remembered. A...More

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37. Why Great Website Makeovers Begin With Copywriting

Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a...More

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38. 5 Tips for Writing Better Copy

We all have nightmares of high school English teachers. Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school. However, writing for the business...More

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39. Top 10 Website Copywriting Secrets

Successful website copywriting is very different thn trditionl copywriting. Bsed on wht ctully works best --nd does not work-- from writing dozens of websites for our clients, here re our Top 10 website copywriting secrets. If you...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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40. What Copywriters Need to Know About The Proper Use Of Copyright

I was recently approached by a copywriter who was confused about proper use of copyright. He explained that client had hired him for work, n canceled job part way through, paying him for work done to date. Perhaps because...More

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