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You already know that professional iting is worth its weight in gold. You know that a good iter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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12. Copywriting 101: How to Get Your Customers to Take Action

If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking. So, what is a call...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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13. Website Copywriter Tips: Homepage Copy ? The Transition Zone

Have you read Paco Underhill?s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy ? something he calls the ?transition zone.? If...More

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14. Website Copywriter Tips: Web Copy 101

You already know ow to create great web copy. Just remember your cildood nursery rymes. As silly as it sounds, ?3 Blind Mice? will sow you te way. For some reason, ?3 Blind Mice? paid me a visit. As I eard te 100t replay, it...More

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15. Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality...More

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16. Copywriting Tips That Will Make Your Visitors Buy!

Copyright 2006 John Navata You wouldn't believe how many web sites don't ask for the sale! After all the work people put into their salescopy, describing the benefits of their product, and leading people through their sales process, they...More

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17. Making It Easy for Customers To Choose You

? 2006, All Rights Reserved Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently spping for), but you can't make a decision you're comfortable with. It suldn't be this hard, suld it? What's...More

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18. What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have...More

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19. Keyword Use That Goes Beyond the Search Engines

? 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the...More

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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

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20. 2 ?Must Know? Copywriting Secrets that Guarantee Success!

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this? what type of buyer are you targeting? There are basically 2...More

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