Four Basic Questions Every Author Should Answer Before Choosing A Niche Market
9987
Internet > Niches
Mar 1, 2007
Sanyika Calloway-Boyce
Four Basic Questions Every Author Should Answer Before Choosing A Niche Market
You might think the saying, pick a niche and grow rich is just some silly cliche. The truth is if you try to write to everyone, no one
will read it.
But when you laser focus on a specific topic and target market, you can sell more to fewer people than selling less to more people.
Joe Garris, creator of Product Idea Profitability Evaluator (PIPE) Software, suggests answering four basic questions before choosing a
niche market...
1. Is the market easily defined and reachable?
- Where do they hangout?
- What publications do they read?
- Do they have clubs or events that bring them together?
- Are they looking for information online?
2. Is the market small enough that there are few competitors but large enough to allow you to make a profit?
3. Does the market actually have and spend money?
- Do they actually buy stuff?
4. Does the group have a ridiculous amount of passion for the hobby or topic?
- Do they eat and sleep the hobby?
Finding a niche requires balance. You don't want to speak to so many people that no one hears you. Nor do you want to get so specific that not enough people fill the target audience.
We have all become heavily reliant on information to help us do just about everything. Although the average person admits to reading less than half of a book they've started, more than a billion books were sold in the last year alone.
People are buying books, but you must determine what they are buying and how they are buying them (i.e. online vs. bookstore, pBooks vs eBooks) before you write and publish your book.
Determining this before hand is your best way to ensure there is an interest in what you're preparing to write.
There are undoubtedly some books that you are better suited to write than others, as well as services you are especially suited to
provide. Whether you feel like you have a good handle on what that is or not, you'll want to:
- Study the market carefully to find profitable opportunities
- Ask potential buyers about a particular problem they might have
- Research books that already exist on the topic and note their popularity/success
- Identify at least five places/people groups that you can market your book to
- Visit online forums and bulletin boards related to your topic. Read and post relevant messages
- Identify the networks and resources that can supply the targeted outlet for your message.
Also, "Target Marketing" magazine is great resource for finding a niche market and learning how to use target marketing techniques such
as direct mail, e-mail campaigns and focused ad placement to reach your profit center.
I also recommend Joe Garris' Product Idea Profitability Evaluator (PIPE) Software. It will help you to identify if an idea or topic will
be profitable when sold online before you to invest the time to create it. You can even test the software out for 10 days free of
charge.
will read it.
But when you laser focus on a specific topic and target market, you can sell more to fewer people than selling less to more people.
Joe Garris, creator of Product Idea Profitability Evaluator (PIPE) Software, suggests answering four basic questions before choosing a
niche market...
1. Is the market easily defined and reachable?
- Where do they hangout?
- What publications do they read?
- Do they have clubs or events that bring them together?
- Are they looking for information online?
2. Is the market small enough that there are few competitors but large enough to allow you to make a profit?
3. Does the market actually have and spend money?
- Do they actually buy stuff?
4. Does the group have a ridiculous amount of passion for the hobby or topic?
- Do they eat and sleep the hobby?
Finding a niche requires balance. You don't want to speak to so many people that no one hears you. Nor do you want to get so specific that not enough people fill the target audience.
We have all become heavily reliant on information to help us do just about everything. Although the average person admits to reading less than half of a book they've started, more than a billion books were sold in the last year alone.
People are buying books, but you must determine what they are buying and how they are buying them (i.e. online vs. bookstore, pBooks vs eBooks) before you write and publish your book.
Determining this before hand is your best way to ensure there is an interest in what you're preparing to write.
There are undoubtedly some books that you are better suited to write than others, as well as services you are especially suited to
provide. Whether you feel like you have a good handle on what that is or not, you'll want to:
- Study the market carefully to find profitable opportunities
- Ask potential buyers about a particular problem they might have
- Research books that already exist on the topic and note their popularity/success
- Identify at least five places/people groups that you can market your book to
- Visit online forums and bulletin boards related to your topic. Read and post relevant messages
- Identify the networks and resources that can supply the targeted outlet for your message.
Also, "Target Marketing" magazine is great resource for finding a niche market and learning how to use target marketing techniques such
as direct mail, e-mail campaigns and focused ad placement to reach your profit center.
I also recommend Joe Garris' Product Idea Profitability Evaluator (PIPE) Software. It will help you to identify if an idea or topic will
be profitable when sold online before you to invest the time to create it. You can even test the software out for 10 days free of
charge.
Content Provider: http://www.traffichelp4u.com
Sanyika Calloway Boyce author of 4 self-published books and 7 Things You Must Know Before You Self Publish teaches how to write, publish and promote for self publishing success. For a FREE 7-day ecourse: www.selfpublishingbasics.com
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Teaching financial literacy has been my passion. Over the years I've had an opportunity to speak to parents who want to know how to talk to their children about money and want tips to help them become more independent before they go off into the real
Category:
It's probably safe to assume that if you are writing a book, you have an affinity for the topic and audience. Whoever your target audience is, you must ask yourself: * Where are they most likely to be when they are online? * What web
Category:
You might think the saying, pick a niche and grow rich is just some silly cliche. The truth is i you try to write to everyone, no one will read it. But when you laser ocus on a speciic topic and target market, you can sell more to
Category:
Other links at Internet > Niches
Niche ting, generally speaking, is about marketing to markets with highly specialized needs. Many people running online businesses have made their money in seeking out obscure markets and determining ways to serve them. The Niche
Category:
In August 1975 Gary Dahl, an advertising executive, came up with the wacky idea of having a 'rock' as a pet. He just didn't want the hassle of looking after traditional pets like dogs, cats and birds etc., which Gary considered to be too messy,
Category:
Choosing good niche subject to bse your website round is one of the most importnt spects of mking money off of your rticles. This will give you foundtion to build from nd you cn trget one generl udience with pck of keywords tht they
Category:
Using a Niche Market Copyright ? Michael Hehn, online-profit-4-you When you begin marketing on the site, where do you start? You know you can't compete with some of the large companies on the net. Niche marketing is much more
Category:
While searching for that perfect online business opportunity, one thing many people tend to neglect - and not on purpose - is finding their niche market and how they can benefit the most from it. Most people come into the online business world without
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
