An Opt-in List Building System
9936
Internet > Email Marketing
Mar 1, 2007
Liane Bate
An Opt-in List Building System
The most important thing you need to consider when you own a website or online business is your list. By this, I mean you need a newsletter that your website visitors can subscribe to by entering their names and email addresses, after which your auto-responder will send out regular messages containing valuable information. The trick is how to get people to subscribe in the first place so that you can build and work with your list, develop and maintain relationships, and hopefully seal a good deal for your customers over and over again. Creating a good newsletter packed with valuable tidbits of information sometimes just isn?t enough, especially when so many marketers are offering the same information. So what can you do right now to turn people into eager beavers, ready and willing to join your list? Read on?
The first thing you can do is put a price tag on the information you are offering. Prices give you an idea of what your product or service is worth. When you go to a store and see a pair of shoes worth $25 and a pair of shoes worth $125, you get the feeling right away that one is definitely of better quality than the other. You don?t want to make up just any price and deceive your customers, just make sure you are letting your customers know what your information is worth and make it valuable to your audience. What?s valuable to one person may not be what?s valuable to another person, so make sure you know who your audience is, and tailor your price-tag and statement of value to that audience in your own unique way. When you make your newsletter stand out from the rest, then your website visitors will know that by signing up to your newsletter, they will get information that can?t be found elsewhere. Read other people?s newsletters and watch what they do. Pay attention to the things that grab your attention and the newsletters you pass right by without reading. Take what you like and use it, but change it up a little to make it your own unique creation.
You also want to be sure your visitors know the benefits to them of joining your list. If you emphasize what they will gain immediately upon joining, and let them know that you will follow up with regular updates, then they will be more compelled to join. Don?t just promise them an ebook when they join that they can download immediately never to be seen again. Offer a multi-day e-course they won?t want to miss, and inform them of how the information you provide will solve a problem or fulfill a need of theirs.
When you have achieved great success in some avenue of your business, it?s time to share the results with your visitors and let them know how they, too, can achieve the same success. If you tell them you made so many dollars doing this with only a minimal investment, they will get curious and want to know more. Give them a compelling reason to join your list, but don?t tell them everything! Instead, create an irresistible urge that can only be satisfied by subscribing to your list. Set a deadline so that they will join by a specific date or time, creating a sense of urgency, or create a juicy offer or special tip that?s limited to the first ten subscribers. It?s time to be a tease, but be sure not to mislead!
Finally, you can create several opt-in pages that speak only to a select group of people, such as the internet marketing newbie, or the home business owner who also has an offline career. When you find smaller niches, you can advertise in those niches and get targeted subscribers who fall into those categories. Most people just set up their newsletters without finding a specific audience, and this is where you can stand out from the rest and get subscribers to join who know you have something to offer that is tailored to their specific needs.
The first thing you can do is put a price tag on the information you are offering. Prices give you an idea of what your product or service is worth. When you go to a store and see a pair of shoes worth $25 and a pair of shoes worth $125, you get the feeling right away that one is definitely of better quality than the other. You don?t want to make up just any price and deceive your customers, just make sure you are letting your customers know what your information is worth and make it valuable to your audience. What?s valuable to one person may not be what?s valuable to another person, so make sure you know who your audience is, and tailor your price-tag and statement of value to that audience in your own unique way. When you make your newsletter stand out from the rest, then your website visitors will know that by signing up to your newsletter, they will get information that can?t be found elsewhere. Read other people?s newsletters and watch what they do. Pay attention to the things that grab your attention and the newsletters you pass right by without reading. Take what you like and use it, but change it up a little to make it your own unique creation.
You also want to be sure your visitors know the benefits to them of joining your list. If you emphasize what they will gain immediately upon joining, and let them know that you will follow up with regular updates, then they will be more compelled to join. Don?t just promise them an ebook when they join that they can download immediately never to be seen again. Offer a multi-day e-course they won?t want to miss, and inform them of how the information you provide will solve a problem or fulfill a need of theirs.
When you have achieved great success in some avenue of your business, it?s time to share the results with your visitors and let them know how they, too, can achieve the same success. If you tell them you made so many dollars doing this with only a minimal investment, they will get curious and want to know more. Give them a compelling reason to join your list, but don?t tell them everything! Instead, create an irresistible urge that can only be satisfied by subscribing to your list. Set a deadline so that they will join by a specific date or time, creating a sense of urgency, or create a juicy offer or special tip that?s limited to the first ten subscribers. It?s time to be a tease, but be sure not to mislead!
Finally, you can create several opt-in pages that speak only to a select group of people, such as the internet marketing newbie, or the home business owner who also has an offline career. When you find smaller niches, you can advertise in those niches and get targeted subscribers who fall into those categories. Most people just set up their newsletters without finding a specific audience, and this is where you can stand out from the rest and get subscribers to join who know you have something to offer that is tailored to their specific needs.
Content Provider: http://www.traffichelp4u.com
Liane Bate owns a Plugin Profit Site web business, is a member of Success University, and the IAHBE. Visit: www.HonestMoneyMaking.com and Plugin Profit Site
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
An auto-responder is a vital internet marketing tool which can boost your proits substantially. It is a program that captures visitors? names and email addresses when they sign-up to your newsletter, and ollows up with them by sending pre-written and
Category:
You may be one of those business people who has the ?gift of the gab? ? You can strike up a conversation with anyone, and find it easy to excel in sales by building a relationship with your customers, and quickly selling them your products and services.
Category:
Everyone knows that in order to make your internet business a huge success, you must advertise, advertise, advertise...One of the ways to do this is by creating ezine solo ads. These are email advertisements with your URL and sales page links that get
Category:
I ecently completed my fist eve Duathlon, which means unning 5.5 km, biking 30 km, then unning 5.5 km again ? and I am so poud of myself that I have to tell the wold by witing an aticle about it now! Fou yeas ago, I laughed at the thought of
Category:
Sometimes the only the thing that determines whether or not you make the sale is how well you communicate with your prospects and customers. Communication really is an art that needs to be practiced and refined. You may think you know exactly what to
Category:
The past couple of weeks have been a little hectic for me?Can you relate? If only I had time, I would have my desk in order, my email folders set up, my projects prioritized, not too many sticky notes, my meetings arranged, my phone calls answered, my
Category:
The most important thing you need to consider when you own a website or online business is your list. By this, I mean you need a newsletter that your website visitors can subscribe to by entering their names and email addresses, after which your
Category:
Important as it is to get traffic to your website, what you really want is repeat traffic, new visitors, sign-ups to your newsletter, and eventually some profitable sales from your list. The bigger your list of subscribers, the greater your potential
Category:
What does being successful mean to you? It really depends who you are, where you come from, what your life experiences have been so far, what you want to achieve, and where you want to go in life. For me, success means taking my responsibilities
Category:
What could be worse n owning a business t becomes a total bomb - a business where you lose money, never make a profit, or even go bankrupt? Well there is something worse n not raking in the cash as you expected, and t is owning a business
Category:
While searching for that perfect online business opportunity, one thing many people tend to neglect - and not on purpose - is finding their niche market and how they can benefit the most from it. Most people come into the online business world without
Category:
One of the first things people think of when it coes to arketing their website business is to subit their URL to all the ajor search engines and directories. This usually turns out to be a long and arduous task, and it soeties takes weeks or even
Category:
Other links at Internet > Email Marketing
Not a lot of people use email Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms
Category:
Building a power list of loyal subscribers that are willing to gobble up anything you throw at them is the key to maintaining and expanding an online business. This list will be the main focus of any online business to earn money online successfully.
Category:
Email marketing is labeled as a killer method hen it comes to effective lo-cost Internet marketing endeavors. This is because it is the most idely-used and has the best reputation in bringing targeted traffic to ebsites. It is used to stay in touch
Category:
We've spent years searching the internet to find ways to earn money the easy way. What we have found is that with all the resources available (Try Googling ?Make money online?) trying to earn money on the internet can be very frustrating. Of the
Category:
If you decided o use email markeing o promoe your business, hen le me congraulae you on his very wise decision. You migh have read over he inerne he buzz creaed by his ype of markeing, and I?m sure you have already learned
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
