Sirius Gets Serious
8768
Communications > Satellite Radio
Mar 1, 2007
Jonathan Baldwin
Sirius Gets Serious
Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the ?Dog star?. The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the Radio industry. Yet, with XM Radio having millions more customers how will they do it?
Yet now, Sirius Radio has gotten serious. They hired on a professional research team, to literally follow people around all day, and watch them for an opportunity to better implement Sirius into their lives. Somehow I think it is odd that they need to study humans, but maybe corporations are that out of touch. At any rate, the move proved extremely successful. Producing a product that seems like it must have followed you and watched you too. The Sirius S50 is the product Sirius has unleashed. This new player is the creative response to the MyFi, and has tech critics everywhere in awe. It?s essentially a handheld music player that, get this, will automatically load your favorite programming into memory whenever you load it into the docking station.
Simply amazing! Since it?s launch prior to the holiday season, Sirius says they have stolen the momentum from XM and are actually gaining more customers than the larger XM Radio. Unless XM comes up with a counter product and fast, they could be facing a bleak future against Sirius who has gained momentum from the product, critical praise of their music selections, and with big enough step in the right direction they could deal the deathblow to XM.
The S50 I assume stands for Sirius-50 with the 50 representing the claimed 50 hours of music, which depends on the compression rate of the files stored. Even at 40 hours, that means 40 hours of quality programming from your favorite stations. That is, until RIAA stepped in out of concern for ?music piracy? and made only one downloadable musical song per recording. Talk radio is not affected quite the same way. However, you can download your own MP3?s onto the device, to fill the remaining time difference.
Even with the RIAA stepping in to try and stop it, the S50 is a pinnacle achievement, and will challenge XM to the core. XM will be hard pressed to develop a similar product, and are in danger of losing their advantage with one big push.
That?s where Sirius? new bold marketing campaign steps in: ?We know what you?re thinking?. A pretty bold and over-the-top statement, but it may be just what the doctor ordered. If they get enough customers curious to try look at the product, it will most likely ensnare them with it?s simplistic beauty. Being able to download unknown music to your device that you will probably like is amazing just to think about. Say you like 80?s rock, and come home from a day of work, plug in your Mp3 player, and it knows the two 80?s stations you like, loads the music they were playing on it, and you?re off to hours of enjoyable music.
With products like these, Sirius has the upper hand. With famous radio personalities like Howard Stern and Martha Stewart, a music selection most critics prefer over XM, and now the Sirius S50 wearable satellite player, it looks like XM will have to run for its money.
Yet now, Sirius Radio has gotten serious. They hired on a professional research team, to literally follow people around all day, and watch them for an opportunity to better implement Sirius into their lives. Somehow I think it is odd that they need to study humans, but maybe corporations are that out of touch. At any rate, the move proved extremely successful. Producing a product that seems like it must have followed you and watched you too. The Sirius S50 is the product Sirius has unleashed. This new player is the creative response to the MyFi, and has tech critics everywhere in awe. It?s essentially a handheld music player that, get this, will automatically load your favorite programming into memory whenever you load it into the docking station.
Simply amazing! Since it?s launch prior to the holiday season, Sirius says they have stolen the momentum from XM and are actually gaining more customers than the larger XM Radio. Unless XM comes up with a counter product and fast, they could be facing a bleak future against Sirius who has gained momentum from the product, critical praise of their music selections, and with big enough step in the right direction they could deal the deathblow to XM.
The S50 I assume stands for Sirius-50 with the 50 representing the claimed 50 hours of music, which depends on the compression rate of the files stored. Even at 40 hours, that means 40 hours of quality programming from your favorite stations. That is, until RIAA stepped in out of concern for ?music piracy? and made only one downloadable musical song per recording. Talk radio is not affected quite the same way. However, you can download your own MP3?s onto the device, to fill the remaining time difference.
Even with the RIAA stepping in to try and stop it, the S50 is a pinnacle achievement, and will challenge XM to the core. XM will be hard pressed to develop a similar product, and are in danger of losing their advantage with one big push.
That?s where Sirius? new bold marketing campaign steps in: ?We know what you?re thinking?. A pretty bold and over-the-top statement, but it may be just what the doctor ordered. If they get enough customers curious to try look at the product, it will most likely ensnare them with it?s simplistic beauty. Being able to download unknown music to your device that you will probably like is amazing just to think about. Say you like 80?s rock, and come home from a day of work, plug in your Mp3 player, and it knows the two 80?s stations you like, loads the music they were playing on it, and you?re off to hours of enjoyable music.
With products like these, Sirius has the upper hand. With famous radio personalities like Howard Stern and Martha Stewart, a music selection most critics prefer over XM, and now the Sirius S50 wearable satellite player, it looks like XM will have to run for its money.
Content Provider: http://www.traffichelp4u.com
Jonathan Baldwin, is the creator of a XM vs Sirius comparison website, you can find a copy of the article here: Sirius S50
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Online movie rental services are the way of the future. While many still roam the local movie mart, whether blockbuster or otherwise, many are switching to the conveniences of online DVD rental service. Simply order a DVD online, and with the click of a
Category:
There are hundreds of choices to choose from in the internet telephone market, and every person has different telephone needs. So how do you know which VoIP is right for you? I will break down the varying needs of the internet phone consumer, and
Category:
Since the beginning of Radio?s inception, no one has dared to arrest people who copy s from the radio. RIAA, the Recording Industry Association of America, now dares. They have banned Sirius from allowing more than one downloadable
Category:
Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the ?Dog star?. The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the Radio industry. Yet,
Category:
Other links at Communications > Satellite Radio
Emerging technologies always take some time to get really established and then all of a sudden they just take off and it seems like everyone is using it. Eventually, there comes a time when you can't seem to even remember not using it. CDs and DVDs are
Category:
Stellite Rdio hs become very populr lterntive to brodcst rdio since its first relese. It did tke while for the two competitors of stellite rdio, Sirius nd XM, to begin gining customers. Equipment ws expensive nd bulky. There is lso
Category:
For many yars, radio and TV broadcasts wr all don prtty much th sam and consumrs had no choic but to put up with th limitations of th broadcasting systm. It was wll-known that you could only b so far away from a radio or TV station if you
Category:
In Part 3 we covered the monthly subsciption costs of satellite radio and a little about the programming that is available. But let's talk a little bit about sports on satellite radio. Sports programming is just exploding in the US and
Category:
Imagine u are traveling across country. You have already epleted ur CD supply and the battery on u ipod has long since died. Being in the middle of Nowhere, USA, u cannot even find a decent radio station. What can u do in this situation? Will
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
