How to Give Customers What They Want and Keep Them Coming Back
8571
Business > Customer Service
Mar 1, 2007
Patrick Porter
How to Give Customers What They Want and Keep Them Coming Back
A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one actually go about doing it?
There is a lot to consider when providing for a client; not only do you have to keep their needs in mind, but you also have to know the limits of your company and your employees. It?s a lot to think about for just one customer, isn?t it?
Not really. People become lifelong customers for very simple reasons ? respect, commitment, and understanding. Offer these basic human needs to customers and they will come back for more.
Respect. Exactly how does one respect a client? By providing an experience in which he or she feels free to make choices. This means not pressuring clients when they are hesitating. If you don?t push, they will feel respect and will respect you for giving them the time to think. They will leave with a good feeling and choose to do business with you again.
On the flip side, make sure you provide your customers with abundant information about what you have to offer them. If they have questions, no matter what they are, be willing to answer them honestly and concisely. If you don?t know the answer, volunteer to find out. They will appreciate your honesty. When you actually get back to them with they answer, you will win them over.
Commitment. By staying in touch with your clients, you exhibit a commitment to keeping your clients happy and involved. When we commit to our customers, and to supplying them with the best, they will commit to our products or services. You can show your commitment with an email to let them know about changes in your business and specials you are offering, or by steadily supplying them with information that helps them make better decisions.
Understanding. Probably the most challenging service to offer is understanding. To fully understand the client?s needs, a company must first understand the needs of the target population as well as those of the accessible population. Once a clientele is established, it?s time to learn the needs of each client individually.
Some clients will walk in knowing exactly what they want. Others will be seeking ideas. Understanding where each person is coming from will make him or her a return customer. For those clients who know what they want, offer them what they are looking for, and then let them know what else you can offer. You will have met their expectations, but will have also gone out of your way to truly understand their needs. For those clients with only a vague notion of what they want, spend time asking questions and guiding them to a decision with which they feel comfortable. If clients feel understood and have their needs met, they will be lifelong customers.
Customers have the power to make or break a business. If customers enjoy the time spent with your business, they likely become repeat customers and will tell others about their experience.
We must remember that clients are people; treating them with respect, understanding, and showing a commitment to their happiness will create an atmosphere where people want to visit.
If there is ever a question of what to offer a customer, do one simple thing; think of a good business experience you?ve had in the past?a company you regularly visit or have referred to friends?and offer that to your clients. If you choose to provide for them, they will choose to come back to you.
There is a lot to consider when providing for a client; not only do you have to keep their needs in mind, but you also have to know the limits of your company and your employees. It?s a lot to think about for just one customer, isn?t it?
Not really. People become lifelong customers for very simple reasons ? respect, commitment, and understanding. Offer these basic human needs to customers and they will come back for more.
Respect. Exactly how does one respect a client? By providing an experience in which he or she feels free to make choices. This means not pressuring clients when they are hesitating. If you don?t push, they will feel respect and will respect you for giving them the time to think. They will leave with a good feeling and choose to do business with you again.
On the flip side, make sure you provide your customers with abundant information about what you have to offer them. If they have questions, no matter what they are, be willing to answer them honestly and concisely. If you don?t know the answer, volunteer to find out. They will appreciate your honesty. When you actually get back to them with they answer, you will win them over.
Commitment. By staying in touch with your clients, you exhibit a commitment to keeping your clients happy and involved. When we commit to our customers, and to supplying them with the best, they will commit to our products or services. You can show your commitment with an email to let them know about changes in your business and specials you are offering, or by steadily supplying them with information that helps them make better decisions.
Understanding. Probably the most challenging service to offer is understanding. To fully understand the client?s needs, a company must first understand the needs of the target population as well as those of the accessible population. Once a clientele is established, it?s time to learn the needs of each client individually.
Some clients will walk in knowing exactly what they want. Others will be seeking ideas. Understanding where each person is coming from will make him or her a return customer. For those clients who know what they want, offer them what they are looking for, and then let them know what else you can offer. You will have met their expectations, but will have also gone out of your way to truly understand their needs. For those clients with only a vague notion of what they want, spend time asking questions and guiding them to a decision with which they feel comfortable. If clients feel understood and have their needs met, they will be lifelong customers.
Customers have the power to make or break a business. If customers enjoy the time spent with your business, they likely become repeat customers and will tell others about their experience.
We must remember that clients are people; treating them with respect, understanding, and showing a commitment to their happiness will create an atmosphere where people want to visit.
If there is ever a question of what to offer a customer, do one simple thing; think of a good business experience you?ve had in the past?a company you regularly visit or have referred to friends?and offer that to your clients. If you choose to provide for them, they will choose to come back to you.
Content Provider: http://www.traffichelp4u.com
Dr. Patrick Porter is an entrepreneur, award-winning author, and motivational speaker. His electrifying keynote speeches and seminars deliver the real life, nuts ?n bolts concepts. For more information go to: www.PatrickKPorter.com .
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
What do I mean by Activating Your Personal Success? In my book Awaken the Genius I point out that each one of us possesses inherent skills, abilities and resources. Skills are obvious these are things that you do better than everyone else around you, or
Category:
I am going to tell you the steps to ?Activate Your Personal Success.? So, as you think of this outcome-whatever goal that you want to accomplish. Imagine if by accomplishing this goal or this outcome; ? Would it take anything away from who
Category:
It is a common belief that the human brain is somehow empty at birth, and as the child begins to grow and receive stimulus, the neurons start making connections. Science is now discovering, however, that the reverse may be true. The infant is actually
Category:
A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one actually go about doing it? There is a lot to
Category:
The functions of the right and left brain are only a small portion of the potential that comprises THE MIND. The mind and the brain are two very different things. You can think of the brain as the hard drive of the computer and the mind as the software.
Category:
Other links at Business > Customer Service
1. Greet the customer enthusiastically. Put a smile on your face and energy in your voice. Intentionally sound fun, interesting, friendly, and conversational. When you do these simple things, you will find that you are quickly establishing
Category:
Thinking of deploying CRM software at your website? Even if you like the idea, you might be holding back by thoughts of: getting your customers to adjust to a change, going through the learning curve, modifying your website to accommodate the new tool and
Category:
When you're dealing with customers, sometimes things can go wrong. It might be your fault, it might be their fault or it might be no-one's fault -- but if you didn't make a contract, then you'll all suffer. Why Do I Need
Category:
Copyright 2006 Marketing Maven An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." Who has the time to slow down for such old-fashioned pleasantries? And yet, by incorporating a thank-you
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
