4 Tips For Writing Sales Copy That Will Be Read
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Writing & Speaking > Copywriting
Mar 1, 2007
Jo Han Mok
4 Tips For Writing Sales Copy That Will Be Read
Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.
You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.
Tip #1 ? Remember The Top Priority Is The PROSPECT
Keep in mind that everything you write about has to have your prospect?s interest as the top priority.
Everything that you say or talk about has to be focused on the prospect?s needs, wants, aspirations and frustrations.
Whatever you write about your offer has to benefit your prospect?s life making it better, easier and more comfortable.
Tip #2 ? List Benefits
It is also extremely important to make the benefits very apparent to your prospect.
Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting.
?Fast? is a feature but the benefit to your prospect would be that it will save his precious time for spending with his family or for leisure.
?Waterproof? is a feature and the benefit to your prospect would be that he or she can wear it while swimming and do not have to worry about it when it rains.
You should never leave it to your prospect to figure out the benefits they get from the features in your sales copy.
It is your duty to tell them precisely what the benefit they get from each feature if you want them to even consider your offer.
Tip #3 ? Write The Way You Talk
What better way to communicate with your prospect than to be able to talk to him or her as if you were right in front of them?
Nothing can be more boring than to read a sales letter that reads like a chapter in a school textbook.
When you write the way you talk, the sales copy becomes more lively and exciting.
Use short sentences.
Use sentence fragments.
Use one word sentence.
Use short paragraphs.
Use CAPITAL LETTERS.
Tip #4 ? Be Clear And Simple
Avoid using long or ?big? words that will risk the chance that your prospect might not understand.
Jargons are definitely a no-no unless you are absolutely sure that your target prospect will without a doubt understand.
Whenever in doubt, substitute the word with something simpler or understandable phrase.
Your sales copy should be broken up into digestible bite-sizes.
It will make your sales copy more readable and less intimidating.
If your sales copy looks tough to read, not many people will read it.
You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.
Tip #1 ? Remember The Top Priority Is The PROSPECT
Keep in mind that everything you write about has to have your prospect?s interest as the top priority.
Everything that you say or talk about has to be focused on the prospect?s needs, wants, aspirations and frustrations.
Whatever you write about your offer has to benefit your prospect?s life making it better, easier and more comfortable.
Tip #2 ? List Benefits
It is also extremely important to make the benefits very apparent to your prospect.
Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting.
?Fast? is a feature but the benefit to your prospect would be that it will save his precious time for spending with his family or for leisure.
?Waterproof? is a feature and the benefit to your prospect would be that he or she can wear it while swimming and do not have to worry about it when it rains.
You should never leave it to your prospect to figure out the benefits they get from the features in your sales copy.
It is your duty to tell them precisely what the benefit they get from each feature if you want them to even consider your offer.
Tip #3 ? Write The Way You Talk
What better way to communicate with your prospect than to be able to talk to him or her as if you were right in front of them?
Nothing can be more boring than to read a sales letter that reads like a chapter in a school textbook.
When you write the way you talk, the sales copy becomes more lively and exciting.
Use short sentences.
Use sentence fragments.
Use one word sentence.
Use short paragraphs.
Use CAPITAL LETTERS.
Tip #4 ? Be Clear And Simple
Avoid using long or ?big? words that will risk the chance that your prospect might not understand.
Jargons are definitely a no-no unless you are absolutely sure that your target prospect will without a doubt understand.
Whenever in doubt, substitute the word with something simpler or understandable phrase.
Your sales copy should be broken up into digestible bite-sizes.
It will make your sales copy more readable and less intimidating.
If your sales copy looks tough to read, not many people will read it.
Article Source: http://www.articlerich.com
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash! www.MasterWordsmith.com
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