Get 'em Hooked on Your Book
7929
Writing & Speaking > Book Marketing
Mar 1, 2007
Shannon Cherry
Get 'em Hooked on Your Book
So you got your book published. Congratulations. Having a book in print helps you build your credibility as an expert in your field.
But if you?re relying on your publisher to promote your book, you?re in for a real shock. Unless you?re a celebrity or well know writer like Stephen King or Mark Victor Hansen, you?ll be lucky if they include you in a press release with other authors.
A large part of promoting your book is promoting yourself and making sure your name is recognizable to your target audience. While you may not reach John Grisham status, you can go a long way to establishing yourself as the expert on your subject matter by becoming heavily involved in the community for which you write.
If you want your book to become more than a blip on Amazon.com, you?re going to have to do some of your own publicity.
1) Write some more: To promote your book you need to make sure everyone knows that you wrote it and you need to peak their interest enough to make them want to buy it. To do that you should write press releases and articles about your book?s topic and submit them anywhere that holds your book topic's audience.
2) Network: Attend meetings and special events everywhere you can to meet people who would be interested in your book, then talk about it. Make sure you have a short 'commercial' all ready to say to anyone that shows the least bit of interest in your book. Convince them that if they only buy one book in a year, yours is the one they should buy!
And remember, networking doesn?t mean offline events. You need to network online as well. If you are active on list servs and bulletin boards that relate to your book?s topic. Mention the book in your email signature.
3) Arrange public appearances: Call up bookstores to arrange for a reading and book signing. Also, approach those who organize events that are related to your book's topic and ask them if they'd like you to speak. Experts with free time are very hard to come by. They'll probably jump at the chance to have you contribute.
4) Use an email campaign: Ask colleagues with strong email lists to help with this for the most impact. Write an email that drives people to Amazon.com to buy your book on one particular day. (Just make sure that day isn?t when the next Harry Potter or anticipated next best seller is scheduled for release.) You and your colleagues email it out. Depending on how big the email lists are, you could see your book become an Amazon best seller.
But if you?re relying on your publisher to promote your book, you?re in for a real shock. Unless you?re a celebrity or well know writer like Stephen King or Mark Victor Hansen, you?ll be lucky if they include you in a press release with other authors.
A large part of promoting your book is promoting yourself and making sure your name is recognizable to your target audience. While you may not reach John Grisham status, you can go a long way to establishing yourself as the expert on your subject matter by becoming heavily involved in the community for which you write.
If you want your book to become more than a blip on Amazon.com, you?re going to have to do some of your own publicity.
1) Write some more: To promote your book you need to make sure everyone knows that you wrote it and you need to peak their interest enough to make them want to buy it. To do that you should write press releases and articles about your book?s topic and submit them anywhere that holds your book topic's audience.
2) Network: Attend meetings and special events everywhere you can to meet people who would be interested in your book, then talk about it. Make sure you have a short 'commercial' all ready to say to anyone that shows the least bit of interest in your book. Convince them that if they only buy one book in a year, yours is the one they should buy!
And remember, networking doesn?t mean offline events. You need to network online as well. If you are active on list servs and bulletin boards that relate to your book?s topic. Mention the book in your email signature.
3) Arrange public appearances: Call up bookstores to arrange for a reading and book signing. Also, approach those who organize events that are related to your book's topic and ask them if they'd like you to speak. Experts with free time are very hard to come by. They'll probably jump at the chance to have you contribute.
4) Use an email campaign: Ask colleagues with strong email lists to help with this for the most impact. Write an email that drives people to Amazon.com to buy your book on one particular day. (Just make sure that day isn?t when the next Harry Potter or anticipated next best seller is scheduled for release.) You and your colleagues email it out. Depending on how big the email lists are, you could see your book become an Amazon best seller.
Article Source: http://www.articlerich.com
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. Subscribe today for Be Heard! a FREE biweekly ezine and get a FREE special report. Go to: www.cherrycommunications.com/FreeReport.htm
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
The book signing: a standard for any author. After all, what better way to get your name and book out there than to appear at a book store, giving autographs to an adoring public. Wrong! For a publicity seeker, a book signing
Category:
So you got your book published. Congratulations. Having a book in print helps you build your redibility as an expert in your field. But if you?re relying on your publisher to promote your book, you?re in for a real shok. Unless you?re a
Category:
Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or
Category:
Take a couple of kids at home, combine a mom with little business and marketing experience, and add a mother's desire to launch a new business What do you have? The ingredients for potential entrepreneurial failure. This is exactly the
Category:
The circular file next to the reporter?s desk: it?s the last place you wt to be when trying to get media coverage. But statistics show that almost 95% of news release never see the light of day. If you wt to get out of the trash heap
Category:
Other links at Writing & Speaking > Book Marketing
For nearly two decades, we?ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we you to succeed with talk radio, here are some ?inside? tips to help you become the kind of guest every host
Category:
An interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader. The formatting of the interiors should be done before the cover design is completed. A well laid out book page layout
Category:
While designing a booklet from a business perspective you have to keep in mind the layout, imposition and its printing. You should be very careful while planning your booklet. The margin in the booklet should have enough room to insert the holes for
Category:
Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of largest advertising agency in 20s, Bruce Barton said, "The
Category:
It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
