Internet Marketing: Innovative Marketing Or Hype?
6877
Internet > Internet Marketing
Mar 1, 2007
Beau Penaranda
Internet Marketing: Innovative Marketing Or Hype?
Let's be real. Every marketer claims that their opportunity is the real deal and everyone else's is plain ole hype.
Almost all the opportunities out there teach hype to their members or marketing teams. This is a fact. Most ebooks that exist on clickbank concerning internet marketing or online business has hype. Even the one's that are good ebooks or opportunities.
Look, everyone pushes hype whether the ebook or opportunity is fantastic or not. Point is, that's what they teach us, and research shows, that marketing with enthusiasm drives readership,
sales and subscriptions higher, hence the hype.
Look at the headlines, sales pages, landing pages of any info product and the all have hype in them. If they don't, people just aren't attracted to them.
Case and point is the rich jerk. Many people were offended by this guys ebook and sales page. But the bottom line is that he made money, and lot's off it! You can say whatever you want about the rudeness and the arrogance that his sales letter portrayed,
but there is no doubt about its effectiveness. Was that hype? Sure it was! Did it work! Your darn right it did...like a charm!
As far as the quality was concern, I wasn't really impressed with the information presented. In fact I would go as far as saying I felt cheated out of my $50 bucks. But he isn't the first one that I felt that way! Although this is a problem with the digital product industry, this also presents an opportunity to over deliver on your digital products. Because most of the quality out there isn't worth a buffalo nickel, by you making a decent digital product really would accentuate your reputation and how you run your business.
The question then for us is, when we create our web pages, sales letters, lead pages, ezine ads or what have you. Do we do the same or do we say no to the hype? I think as a marketer you have to generate attention to your product, but keep it within
reason. Secondly, make sure that your product is of good quality so that your customer comes away learning a valuable technique that he/she learned from your info-product. Thirdly contact your
customer using your own e-mail address (not your auto responder)and ask him/her if they are satisfied with the product and if not,how can you make it right. You might not offer a refund, but maybe you can throw in some sort of bonus or addition. If all else fails, don't risk your reputation on one or two refunds or
bad reviews. Correct the issue the best you can, and move on.
Almost all the opportunities out there teach hype to their members or marketing teams. This is a fact. Most ebooks that exist on clickbank concerning internet marketing or online business has hype. Even the one's that are good ebooks or opportunities.
Look, everyone pushes hype whether the ebook or opportunity is fantastic or not. Point is, that's what they teach us, and research shows, that marketing with enthusiasm drives readership,
sales and subscriptions higher, hence the hype.
Look at the headlines, sales pages, landing pages of any info product and the all have hype in them. If they don't, people just aren't attracted to them.
Case and point is the rich jerk. Many people were offended by this guys ebook and sales page. But the bottom line is that he made money, and lot's off it! You can say whatever you want about the rudeness and the arrogance that his sales letter portrayed,
but there is no doubt about its effectiveness. Was that hype? Sure it was! Did it work! Your darn right it did...like a charm!
As far as the quality was concern, I wasn't really impressed with the information presented. In fact I would go as far as saying I felt cheated out of my $50 bucks. But he isn't the first one that I felt that way! Although this is a problem with the digital product industry, this also presents an opportunity to over deliver on your digital products. Because most of the quality out there isn't worth a buffalo nickel, by you making a decent digital product really would accentuate your reputation and how you run your business.
The question then for us is, when we create our web pages, sales letters, lead pages, ezine ads or what have you. Do we do the same or do we say no to the hype? I think as a marketer you have to generate attention to your product, but keep it within
reason. Secondly, make sure that your product is of good quality so that your customer comes away learning a valuable technique that he/she learned from your info-product. Thirdly contact your
customer using your own e-mail address (not your auto responder)and ask him/her if they are satisfied with the product and if not,how can you make it right. You might not offer a refund, but maybe you can throw in some sort of bonus or addition. If all else fails, don't risk your reputation on one or two refunds or
bad reviews. Correct the issue the best you can, and move on.
Article Source: http://www.articlerich.com
Beau Penaranda 500dollarempire Everything You Need To Realize Success Online"
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
There are many opportunities on the internet that are both good and bad, just like any other types of businesses. But what makes the online business so alluring is the extreme amounts of leverage that the internet poses to the would be business
Category:
Let's be real. Every marketer claims that their opportunity is the real deal and everyone else's is plain ole hype. Almost all the opportunities out there teach hype to their members or marketing teams. This is a fact. Most ebooks that
Category:
Other links at Internet > Internet Marketing
So just who or what is this "ClickBank"? Well, that what we are here to discover today! ClickBank is the Internet's leading retailer of digital products. ClickBank is also the Internet's largest digital marketplace, where thousands of the web's most popul
Category:
Article Marketing is widely accepted as an effective way to bring targeted website traffic but it does take some effort. Outsourcing your article writing can reduce your workload but you'll want to know the pitfalls before you begin.
Category:
A blog about internet marketing can help you to launch many products and services. This article helps you to formulate a strategy for starting one.
Category:
Author resource boxes are the backbones of your article marketing efforts. Without it you will not get the link, traffic and page rank benefits.
Category:
Ezine ad coop campaigns are hard work, but when you measure them again blogs and RSS feeds and the most popular pay per click marketing the results are much faster.
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
