Art and craft recycling for toddlers and preschoolers
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1. Provide an audit of the way you currently communicate to customers. This audit will examine whether your communications are as successful as you hope they are. 2. Assess how well your brand identity is performing in the
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In India, the largest-selling cola is neither Coke or Pepsi. It?s Thums Up. In Sri Lanka, the largest-selling beer is neither Bud or Heineken. It?s Lion. In Taiwan, the largest-selling toothpaste is not Colgate. It?s
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Traditional qualitative and quantitative research has had its day, according to David Davenport-Firth of Coley Porter and Bell, a UK based brand consultancy. We agree. Over the years, we?ve worked with many clients who use research to
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On an average day travelling to and fro you?re exposed to over 3 000 logos ? from toothpaste, shower gel, newspaper, television, computer, and mail, to clothes, shoes, underwear ? the list goes on and on. Think Nike, BP or Commonwealth
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Your services are every bit as good as your competitors yet you don?t win as many lucrive building contracts as they do. After each loss, you sit down and think about wh was said and how your price compared. There?s a nagging thought
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We know what you?re thinking. ?Why on earth would we do that when our brand is well recognised in the building industry?? Well, for the same reason you buy a new suit ? to keep up-to-date and look super attractive to
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1. Is your product or service as good as the best available in the marketplace? 2. Are your customers absolutely clear about your brand promise? 3. Do you know what makes you and your business unique? 4. Have you invested in a
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Anyone can come up with a new name. I?ve heard of companies that literally brainstorm with everyone they know till they have an impressive list to consider. The following process is how to sort the wheat from the chaff and find the best
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My motto is "waste not, want not". I don?t know about you, but I?m a born scavenger who oves rummaging around other peope?s junk for things I can add to my art and craft activity basket. You see, I have a gorgeous itte Grandchid who
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Then you have three main strategies from which to choose. 1. Develop a new brand especially chosen for new product or service. 2. Apply existing brand in some way (parent brand extension). 3. Combine
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Brand image i a mixture of many thing - name, packaging, price, promotion, peronality, tyle, and mot important of all, the nature of the organiation itelf. Brand Identity i the face of brand image. Related to peronality and
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Ever served on a large committee? Then you know how impossible it is to find a simple idea for a brand that everyone likes. More often than not, discussions go on and on until the strongest beat the weakest into submission, leaving the fledgling idea to
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There?s only one way to get customers to uy your products or services; that is to explain how your offering is (a) different, () etter and (c) special. A good test is to sit down and create a list of those special attriutes you elieve
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We wear them, eat them, drink them, sleep in them, and work for them. When you think about it, there isn?t much we do that isn?t shaped by brands in one form or another. Take this morning for instance. I jumped
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