How to Make a Great Sales Letter That Pulls!
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Writing & Speaking > Copywriting
Feb 26, 2008
chrisr1
How to Make a Great Sales Letter That Pulls!
Have you ever wondered how all of these guru types make these astounding eye appealing sales letters? I know I have! Every time I get an e mail and read one of these letters I think to myself how do they make it look so good? Or how did they make that great graphic heading and e book picture? For me I just wanted to learn how they put something like that together and made it look so good. So I did some research and found that some people were making these sales letters by using simply a word document or some were using a software program to make the sales letter. Well then I thought how do you structure the letter in a way that the reader stays with you and reads the whole thing? Simple as I began educating myself through this journey I quickly realized that there are a few key ingredients to making a great sales letter that pulls. I would say that this is a simple 10 step process that you need to follow in order to have the best success at having a great pulling sales letter. Here we go. First have a great Header Graphic at the top of your page. It has been proven that you can increase your sales by as much as 300% with a professional looking graphic. Second you need to grab your reader's attention with a great headline. You only have a few seconds when someone visits your site to get their attention and a headline will do it, as this is the first thing that your reader sees on your page. To add to this be sure to include a hypnotic attention getter. This is a partial sentence which captures the reader's attention. An example of this would be something like "I was totally amazed when". Then to follow add an opening paragraph which continues from that sentence. The opening paragraph should keep hold of your prospect by giving them important information and a benefit to the reader of what is in it for them. Step 3 - You should introduce your product and give your reader the reason why you created it. Make it benefit driven to let them know why you made this product. Step 4 - Give a list of features and benefits to your reader. Your reader's probably don't really care about your feature unless there is a specific benefit to them an example of this would be,"Use my Quick Start guide to get up and running quickly!" and the benefit would be "So you can start earning money immediately". Remember the benefit is what your reader wants not the feature. Use as many as you can 6 - 10 of them is good. Step 5 - Tell your reader a summary of the benefits that they will receive when they purchase your product. It is important here to create a burning desire for them to want to buy your product. You will have to point out the reasons why. An example of this could be,"Basically There Is an Opportunity Here for You to Make Some Serious Money without having to fork out thousands in start up costs!" I will Show You Exactly What Products Earn More Profits That Your Customers Will Want! Plus I Will Show You 6 Different Ways To Find New Locations and Get Immediate Cash Into Your Pockets! Step 6 - Give your prospect testimonials, the more you have the better. If you can get 3-5 that's a good start. Obviously if this is a new product that you are looking to sell then you could ask a few of your friends or colleges to try your product and ask for their opinion? Once you get a few opinions then ask if you can use it as a testimonial. This is a great way to start. Step 7 - Tell your reader what problem that your product will solve and what they will receive when they purchase your product. This is where you can really shine and divulge some great information. If you can solve someone's problem and be the solution then you immediately have great credibility. Solving a problem should always be your focus when creating a product. Step 8 - Give your reader your guarantee, headline of why they should buy today and price. This is where you tell your reader that the risk is all yours, give some reasons for why they should buy today, also include the price. Step 9 - Use bonuses to make your offer even sweeter. Your bonuses could be some free consulting or some personal coaching or even a free report of some sort. Use bonuses to make the sale. Step 10 - Have a closing statement and a p.s. These are your final words to your prospect. Give them a strong reason as to why they should buy your product. Give a few more benefits and reassure your prospect that your product is everything that you say it is. Also be sure to include a p.s. This goes at the bottom of your page. This acts as a reminder to your prospects as to why they should buy your product and is a chance for you to also include any information about your affiliate program if you have one. If you don't have an affiliate program consider getting one this can have a substantial positive impact to your sales volume.
Chris Robertson has used many sales letters to boost his sales of his information products. To find out more about making a great sales letter with ease please visit Chris's site http://www.saleslettersthatpull.com
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