Website Marketing: Do You Make These 3 Mistakes With Free Offers?
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Business > Entrepreneurs
Jan 11, 2008
CathyG
Website Marketing: Do You Make These 3 Mistakes With Free Offers?
A fact sheet prepared for your for sale by owner home and included in your online classified ad will prove to be one of the strongest marketing tools. Fact sheets, sometimes referred to as home brochures, are usually attached in a weather case to the For Sale sign in the yard of the home. You can also place them inside your home to give to buyers. It is a good practice to pass out fact sheets at open houses and home showings. Upon seeing a for sale by owner home, buyers naturally have many questions about the home. How big is it? How many bedrooms and bathrooms are there? What are the special features of the home? These are the questions that are commonly answered in online classified ads, and which you can answer in your for sale by owner home fact sheet. When you prepare a fact sheet for your for sale by owner real estate, you should include several key pieces of information such as the total square footage of the home and number of bedrooms and bathrooms. What are the dimensions of the bedrooms, dining room, living room, and kitchen? What are the names of local schools? What is your contact information and the address of the home? Is there a color photograph of the home? Finally, give dates and times of future showings. Since school information is subject to change, it is a good idea to mention this on the for sale by owner home fact sheet. Place an asterisk next to the heading for school information and reference the asterisk at the bottom of the fact sheet, and towards the bottom of your online classified ad. Simply say that school information is subject to change and the government can be contact for the most up to date information. Remember, there is more to your home than the size and number of bedrooms and bathrooms. Did you recently remodel the kitchen? Add on a patio? These facts are perfect for including in your for sale by owner home fact sheet and online classified ad. Do not clutter the page with too much information. It is unlikely that every single thing about your home is a saleable fact. Even so, the buyer is not likely to read the entire fact sheet if it is filled with too much information. The same goes for your online classified ad, if not more so, since with ads, brevity is key. Choose the absolute best features of your home and use those rather than trying to include everything that makes the house valuable. The picture you use on your for sale by owner home fact sheet is important. If you have already taken a picture for listing your home in a real estate magazine or other advertising vehicle, that picture might very well work. Make sure the exterior of the home is attractive, the lawn is manicured, and there are no distracting objects in the picture. You might also include pictures of the inside of the home to give buyers a better view of what you have to offer. Your online classified ad will help to get the word out about the property you have for sale. Your physical Real Estate fact sheets will look best on glossy paper. Although it might be a little more costly than some other alternatives, it will present your for sale by owner home in its best. This is exactly what you need to ensure a successful offer.
Are you ready to create a website that really attracts clients and increases sales? Cathy Goodwin, Ph.D., has answers. Download FREE 10-step "Hook Your Clients" Website Marketing System For Independent Professionals." Visit Copywriting and Website Marketing To Attract Clients.
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