Write a Book for 10 Good Reasons
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Writing & Speaking > Writing
Nov 9, 2007
earmabrown
Write a Book for 10 Good Reasons
Have you developed your career, business or service in excellence? If so, it deserves the greatest opportunity for growth you can afford it right? A great way to get more leads, more sales and more customers is to use one of the fastest growing tools around to help you connect with more prospects. A book will expand your exposure and increase your sales opportunities. Here are 10 good reasons to write a book: 1. Add an additional income stream. You may have already built a respected name for yourself in your career or business. A book will bring you even more respect. The growing group of people who gleam insight from you will love that your information is finally in book form. They will reward you by buying from you. They will love the convenience and concrete gratification of reading your information in a book. 2. Expand your reach to the world. When your book is made available, many people will purchase from all over the world. It will open the opportunity for you to interact with people outside of your immediate area. When your subscribers and customers have good success with your book they will tell their friends and associates. Referrals make the best customers for they bring a higher rate of sales. 3. Build your brand name and enhance your prestige as a professional. Let your readers know why your book is the best choice. Build quality into your work so your customers will enjoy spreading the word about your book. As I am sure you have heard before, your customers are your best marketers. 4. Create a greater awareness of your business by offering free articles and tips to your book readers and website visitors. People are always looking for good information, a whopping 85% of Internet users are looking for information. Make your intent to give something useful and helpful in your area of expertise. As your visitors come for the free, they will become aware of your book and services. They may not buy the first or even the fifth time but expert statistics say up to 50% will buy. 5. Create a powerful business card. Offer your book audience original, different information. Have you wondered what makes a new diet book sell well even when there are scores of diet books on the market? The author presents their unique set of successful diet rules, their exercise program, their perspective, their testimonials and their credentials. They use original, different information for the same results. 6. Inspire a life full of adventure and opportunities. Inspire people to do something good. Weave inspiring stories into your book and sell more. The 21 Irrefutable Laws of Leadership spent 18 straight months on the Business Week Business Best Seller List. Dr. Maxwell started each chapter with a short story of a famous person successfully using the chapter's law of leadership. 7. Entertain your audience with drama, humor or fun. Enrich the lives of your customers. Do you have a talent to make people laugh? Use it in your book. Provide a little oasis of escape for your readers. People love it when you entertain them. Intertwine funny stories into your non-fiction manuscript. Entertain them, make them laugh; they'll love you for it. Best of all, they will have fun telling all their friends about your funny book. 8. Give a greater understanding of life. Have you been gifted with a deep understanding of life? Put small excerpts of your understanding throughout your book. Sprinkle your quotes along with other famous philosophers or world thinkers within your book. 9. Elevate your name to fame. Write a book filled with success experiences that motivate your audience to do more, give more or share more. Share your experiences to motivate your audience. Share how you overcame seemingly insurmountable challenges in your field. It will motivate your audience to think if you did it; they can do it too. 10. Offer solutions to your audience. Offer the magic pill or simple steps to solve a problem in your field. Every one loves it when we get simple solutions to our problems. Get this right and you could have a best seller. Do you know the solution to a vexing problem? Write the solution in your book. You might be surprised at who's searching for a little relief. You have grown your career, business or service; now write a book to enjoy watching your profits soar to new heights. Then remember stay in touch with your buyers. When they order a book from you follow up with them. Start building your list and send them regular follow-up information, free bonuses and requests.
Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
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