How Higher Search Engine Rankings Can Help Your Business
51279
Internet > Web Development
Oct 26, 2007
andywest
How Higher Search Engine Rankings Can Help Your Business
Higher search engine rankings: They're supposed to be invaluable to your business. Below, find out what they are, exactly, and how they help. More visibility: Basically, increasing your search engine rankings mean that your site is higher up on the search engine lists than it used to be. When someone gets onto Google or Yahoo! and searches for Eskimo pudding, they get a list of web pages that include those words. The order of the web pages isn't random, however the very first link on the list is the one that Google or Yahoo! (search engine) thinks is the best match for what you're looking for. The second link is supposedly the second best match; the third link is the third best match, and so on. Better rankings don't depend solely on how relevant your page is to the search terms. Search engines also take into account factors such as how popular your site is. A really popular site about Eskimo pudding, the reasoning goes, probably addresses the subject better than its competitors, and therefore the site gets a higher search engine ranking. Unfortunately, a great many searches return hundreds of thousands of results, and hardly anyone is going to look through all of those. In fact, people drop off exponentially after the first and second pages; hardly anyone gets to the tenth or twelfth pages. In other words, the higher up you are on the list, the more likely you are to be seen by people searching for your products or services. More visitors to your site: Higher rankings create more than just better visibility. When your site is easier to find on the Internet, more people are bound to click on your link in the search engine results. As a result, you get more visitors to your site. More sales: If you don't know what a conversion ratio is, that is the number of visitors to your site that buy something. Unfortunately, conversion ratios are typically not very high. Many sites claim that about one percent conversion is average. That means that only one out of every 100 visitors to your site actually become customers. There are things you can do to increase your conversion ratio, but another approach is simply to increase the number of visitors to your site. If you get two times the visitors, you will theoretically have two times the sales; if three times the visitors, then three times the sales; and so on. Since a better rank means more visitors, then your traffic increase should in turn bring more sales, as well. More benefit: As you can see, the benefits of higher search engine rankings are fairly simple: Greater visibility in the search engine leads to more visitors, more visitors lead to more sales. And of course, more sales mean more income for you and greater success your business. Once you understand this simple formula, you can see why it is advantageous to work on achieving higher search engine rankings for your website.
Andy West is a writer for Vertical Measures, an Internet Marketing Company that offers services to help you achieve higher search engine rankings. For more information, visit Vertical Measures.
send email to andywest
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
The need to earn an online college degree is no longer a matter of undue stress or pressure. Many online learning venues are specifically focused and committed to helping working adults accomplish their goals.
Category:
Whether looking to branch off into a new career or give a boost to a current occupation, getting a college degree online is a good move.
Category:
If you love food and have been wondering whether to enroll in cooking classes, it is important that you consider your choices carefully when chosing a culinary institute.
Category:
Whether opting to work closely with the actual game or a branch closely related to golf, one will find that the sport elicits a great deal of passion in all who choose careers in this industry.
Category:
Employers offer so many incentives for continuing education that over thirty million adults pursue some form of continuing education annually, with online courses making up a significant portion of those students.
Category:
Stop spending money on high-priced ethnic restaurants. Instead, learn how to cook ethnic food at home by taking classes from a local cooking school.
Category:
Thanks to colleges and universities that offer an online BS degree, individuals with busy lives and busy schedules can now advance their education in the midst of their hectic lives.
Category:
If you are looking for an online shopping cart service, here are a few things you'll want to consider.
Category:
A Master's degree in Business Administration is easily one of the most sought after certifications for those in the business world.
Category:
With the millions of websites on the Internet, achieving a good page rank is the ultimate challenge. Without a good page rank, a website may never see the light of day.
Category:
Those who teach golf in general are known to have such a strong passion for the game that they want to pass everything they know on to others.
Category:
Earning an online college degree is a terrific option for working professionals and those who have been out of school for some time. However, the relative newness of the format means that many students may be unfamiliar with the process.
Category:
There are important aspects to search engine marketing that you should know about if you are planning to really boost your web presence.
Category:
Changing attitudes about careers and a booming golf industry has allowed a great number of individuals to attain their dream in having a golf career.
Category:
For the individual who is looking to take the lead in an executive position, acquiring a Master's degree in business and administration is the way to success.
Category:
Because of the flexible schedule and not having to attend classes at a campus, online continuing education is the perfect opportunity for full time workers and full time parents.
Category:
Cooking schools can be a great way to start your own business. They teach you all the skills and knowledge you need in order to get started, and the best schools will often have you gain hands-on training experience in restaurants.
Category:
Cooking school is a very rewarding experience for those who have a passion for food. While a degree may not be required for those who are willing to put in time working their way up in a restaurant, it is important to remember that the field is competitiv
Category:
Being a golf caddy means more than just driving golfers around or toting their clubs. If you know your stuff, you can make good money as a golf caddie. Here's how a getting a golf degree can help you be the caddie that all the best golfers request.
Category:
To get the most out of culinary school, you first need to attend the right program and the right school. Decide ahead of time what your goals are, and aim for a school that will help you achieve those goals.
Category:
Other links at Internet > Web Development
Ecommerce is a big thing these days and anyone wanting to get into earning money online needs to know a bit about this popular topic. Ecommerce is basically online business, whether selling a product or service on the internet, if you are earning money on
Category:
Differentiating traffic building from list building. This is a confusion that many people new to online marketing have. List building is the compilation of an email list of people interested in your product or niche. In order to build up that list, each m
Category:
Matthew Glanfield continues his discussion on Google Adwords as a traffic source, and also tells you how to get more free traffic.
Category:
To maximize the traffic-pulling power of your podcast, consider these five tips before you start recording.
Category:
Learn how a Virtual Assistant can give your real estate website the SEO it needs.
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
