NEW ARTICLES  HOT ARTICLES  TOP RATED  ADD AN ARTICLE  UPDATE AN ARTICLE  GET RATED 
  HOME     MY ACCOUNT     POWER SEARCH     REGISTER     SUPPORT     SUGGEST CATEGORY  

Knowing Your Audience & How To Make Them Buy From Your Site
50743 Internet > Web Development Oct 22, 2007 Mokj Knowing Your Audience & How To Make Them Buy From Your Site Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting. Take your audience's emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that. When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's general theme. Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience. Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to. On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing? Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet. As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits! Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: http://www.InternetMillionaireBlueprints.com send email to Mokj

Write a Review   Add to My Favorite   Refer it to Friend   Report Article  

Average Visitor Rating: 0.00 (out of 5)
Number of ratings: 0 Votes

Visitor Rating


Other links owned by this user
Not every customer is essential to your business. These customers are working for a way to bring down your business. Find out how you can do this.
Category:

Affiliate marketing is a very useful Internet marketing system. Do you still don't know what it can do for you? Here's how it can help you.
Category:

Your mailing list is the key to your email marketing strategy in internet marketing, in order to get recurring customers and constant traffic to your site. Discover how you can get people to subscribe to you easily.
Category:

Pay-per-click strategies are not to be trifled with because it can help you lose money in many ways possible. Find out more about the things you need to know about PPC now.
Category:

Find out what is sitemap taxonomy and what it can do for the content available at your site to bring you more traffic.
Category:

Marketing on the Internet is the perfect business opportunity. Find out how you cand ot his.
Category:

Website design is to appeal your site to your customers and it is one of the most important things to increase your website conversion rate. However, find out whether you would choose Flash for your site.
Category:

RSS is predictably going to be a huge thing on the Internet because it simplifies people's jobs to surfing online. Discover amazing stuff about RSS aggregators that you do not know about.
Category:

Hiring a consultant is a good business strategy, because you save the trouble and time of finding and planning your business out all by yourself. Find out more.
Category:

Blogging from a blog host is one of the great investments that you will ever make in the Internet marketing industry. Discover all you need to know about blogging and blog hosting.
Category:

Two-tiered affiliate programs will give you a lot more profit than the normal one-tiered affiliate programs. Find out how you can find two-tiered programs and use them to your advantage.
Category:

Affiliate marketing is a great internet marketing system to venture into online. Are you an Affiliate Marketer? Here's what you can do to boost your sales today!
Category:

Email marketing time and again makes wonders in the Internet marketing world. I find that its uses to make money is unlimited. Find out more by reading this article.
Category:

Affiliate marketing is one of the easiest ways to make money online. Thousands of internet marketers, especially the super-affiliates, make their income through this Internet system. Find out how you can do it too.
Category:

Repeated sales from your loyal customers can get you very far in the Internet marketing business. Here are great tips to get your customers to buy from you repeatedly.
Category:

Affiliate marketing needs a certain amount of planning and important decisions that only you have to make and implement. Find out what these options are for you now.
Category:

Here's the exclusive update on problogging 101 that is useful for your business in more ways than one! Find out how you can do this now!
Category:

A work at home business opportunity is a good thing for the right people. There are some things that you need to find out about yourself before you join any work at home opportunity. You don't want to start a home business unless you know you can handle i
Category:

Using an autoresponder is an important tool for your Internet marketing business. Find out and try these innovative ways to use an autoresponder.
Category:

The right email marketing software can save you a lot of constraints in your business. Here are great tips on how to choose the right software for your email marketing.
Category:

Other links at Internet > Web Development
There are important aspects to search engine marketing that you should know about if you are planning to really boost your web presence.
Category:

The major search keywords about internet business ideas should be high on visible places in the headline and among the first 100 words to make it easier for the search engines` spiders to scan them.
Category:

The biggest Xmas spend online ever his happening right now. Get paid.
Category:

The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to
Category:

Facebook is a popular social networking website. It can help you to increase Internet marketing traffic for your business. Find out how Facebook works.
Category:




Site Sponsor
Directory Statistics

Articles: 68214
Categories: 501

Yahoo Entertainment
Valid XHTML 1.0 Transitional   Valid CSS