Are Dahli Lamas Better Network Marketers?
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Business > Marketing
Oct 12, 2007
whidbee83
Are Dahli Lamas Better Network Marketers?
I always thought that what you give away you lose forever. But I recently learned that what you give away you get to keep. My partner once told me a story about Dahli Lamas in the 80s. He told me that back in the 80s there used to be Dahli Lamas ( I think he was referring to Tibetan monks, but the principle is still there) who would go around giving out beautiful roses to people at airports. This was actually there way of getting donations. Believe it, or not it worked! These Monks were cleaning house. Whodathunkit! Turns out there was a hidden principle that that they were using. I studied it and immediately applied to my business. In fact, every major marketer out there today uses the same principle in there business. Let me explain. Everyone is hard-wired with the laws of reciprocity. It's actually our social norm. The idea is when you give someone something they will give you something in return. In fact, think of incidences where people are peeved when others don't give back. Look at America's welfare system for instance. Some Americans are ticked off because they give up their hard-earned tax dollars and see nothing in return. Anyway. Back to the point at hand. Unbeknownst to many Americans when you give someone something you activate a psychological weapon of influence called reciprocation. See when you give somebody something there is an internal pressure that builds up inside of them, and until they give you something in return they will feel guilty. This is why the concept works like a lucky pair of underwear with business. Doesn't matter what type of business you're in: a brick and mortar, mlm, network marketing, direct sales. Doesn't matter! So what is the secret concept to making more sales? I'll give you a hint: It's everybody's favorite "F" word. Free! For instance, why do you think AOL gives out free trial cds? Why do Barnes and Nobles want you to read their books for free in one of their big ol' comfy chairs? Why do car dealerships let people who are on the fence take the car home and try it out for a week? Because they understand the influence of reciprocation. They know that what they give away they get to keep. Take note of this because it is one the most powerful pieces of information that can change your business overnight. The reason people will often buy what you give away for free is because they get to experience ownership before paying a single dime. Letting people actually touch and experience what you have to offer lowers buyer's anxiety. That way they are more comfortable and buying feels like their idea and not yours. Look at Apple. Everything, and I mean everything, is hands on. Radioshack and Verizon are the same way. The more you let people actually physically touch and experience your product people will back themselves into your cash register and close themselves. You can actually create so much anxiety in a buyer by letting them fiddling around with the free stuff, that you can bring them to the point of payment to find out what the paid stuff is like on the other side. Never try to push a $500, $1000, or $10,000 product down your prospect's throat. Avoid it like the plague. Start off small. Super-small. Why? Because when people make a commitment, they need to make a 2nd, 3rd, and 4th purchase to justify their first one. Fact is, that when people purchase something from you it activates (2) weapons of influence: Commitment and Consistency. Both are self-explanatory. This is why you only give them a slice of the pie and not the whole dog on thing. Do you think car dealerships REALLY sell $45,000 cars. No. They sell crazy-low $350 monthly payments. Once again, this is based on another weapon of influence. Now you don't just go around giving out irrelevant stuff and hope that people will come back and buy your product, info, fruity juice, youth creams, etc. For example, giving out free hot dogs is probably not going to induce a sell of one of your high-end electronics. Don't be foolish. There's a secret hidden code that Chase Manhattan Bank, Opera, HBO, Michael Jordan uses in their marketing system. Baked into what you give away for free, or sell should induce a 2nd, 3rd, and 4th sale, that bridges them into a monthly pay-to-play residual debit. If you are in a business that doesn't bridge your buyers into monthly subscription customers, then you don't have a business, you have a job. Why start back at zero each month? The hidden codes that I'm speaking of are forced continuity and sales funnels; but, that's a topic for another article in itself.
Corey Whidbee is a professional network marketer who specializes in teaching others how to be successful with network marketing. Learn how to use Forced Continuity and sales funnels in your business.
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