Keyword Relevance Equals Targeted SEO Indexing
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Internet > Web Development
Oct 12, 2007
webforce
Keyword Relevance Equals Targeted SEO Indexing
The function of keywords is to attract the search engine's attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine's heavy dependence on keywords, anybody could write "sex, xxx, porn" and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query. To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform honest work. They stopped using words like "sex, xxx and porn" where there was none and begun writing relevant articles that give accurate descriptions of their website or products. As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords. As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive literature of about 250++ words as this is what the search engines look for. Within that 250++ word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for the search engine to understand what your website is saying and what relevance it has to a searcher's query. You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a bottom placement in search rankings. Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you've already lost your business. The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment. As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, your esteem in their eyes will immediately plummet. It wouldn't be a surprise if they decide to transfer to another website with better services and a higher degree of usefulness and accuracy. Some will say that 2% to 8% is the ideal density of keywords for SEO purposes. Others claim that optimum density for Google is specifically 2% and that anything higher will result in your site being penalized. For Yahoo and MSN, they specify a 5% keyword density. But is it really? In my experience as an SEO writer, most internet marketers require keyword seeding density at 10% or higher. Now, if Google, which happens to be the most popular search engine in the internet, does indeed penalize websites with keywords seeded at more than 2%, don't you think that it's senseless for my clients to ask for more than 2% seeding? Since Google, Yahoo and MSN began incorporating relevance of keywords to the actual content into their web crawlers, keyword density, which was the main focus of web masters at that time, became a secondary consideration. Unfortunately, some web masters and internet marketers still stress keyword importance over content relevance. For example, the words "book", "car" and "shopping" are most commonly used in internet searches. If you had those words in your site, you have a guaranteed hit. This system would work before. You could use sex as a keyword, but your website actually contains information about rutabaga farming. This system of keyword importance and density lead to misleading search results. Because of the decrease in serviceability of search engines due to the abusers of the system, search engine operators decided to add the value of keyword relevance to actual content to better their service to internet surfers. So if you are talking about rutabaga farming and scatter the word sex all throughout your article just to attract more traffic, the search engine will get confused because, your keyword does not have any relevance to your content at all. When this happens, the search engine can ignore you, penalize you or blacklist your website from its search index. If you take the time to read newsletters or articles about keywords today, you will mostly find similar emphasis on keyword relevance. When you write an article seeded with keywords that are relevant to your product or idea, you are doing several things at once. Your first accomplishment is in having a greater chance of higher search engine result rankings. Because the search engine understands what your website is all about, it would not hesitate to churn it out as a search result from a user query relevant to your keywords. Second, by having relevant keywords on your site, you get more chances of attracting the right kind of traffic. Having more relevant website hits gives you more chances of selling your product because your product is exactly the reason why the users are directed to your site. Because of the relevance of your article, your ratio of relevant to irrelevant surfer traffic increases. Third, as a result of highly relevant keywords and content, the users will find your website very useful and will most likely decide to mark your site down for another visit just to find out if they can get something useful out of it again. Lastly, even though you will experience a significantly reduced traffic count, you don't really lose anything since most searchers tend to get annoyed when they are re-directed to a website that doesn't contain anything related to their search. You increase and enhance the usefulness and reputation of your site without having to resort to dirty, misleading tactics for traffic generation. Being an SEO writer myself, I can only say that what I wrote above is all true. I've surfed hundreds of sites pertaining to SEO writing tips and suggestions. I never saw anyone suggesting a higher priority for keywords over relevance. My own opinion is that keyword seeding and article composition should both be done with great care. I cannot stress enough how important relevance of keyword to content is. The importance of this value reflects on the search engines need to classify websites according to their content. If your keywords don't match your content, your website will be ignored by the search engine.
Don Resh is CEO of WebForce, Inc. for more on keyword relevance see: Keyword Bloodhound
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