5 Book Title Mistakes That Block A New Author's Book Success
48850
Writing & Speaking
Oct 12, 2007
earmabrown
5 Book Title Mistakes That Block A New Author's Book Success
Is your book title equipped to do its job well? I mean is it written to help explain what's in your book in a few seconds? Does it capture the interest, engage, or shock the senses of your potential book reader? Expert studies show the title may be responsible for up to 90% of your book's magnetic pulling power. Some even say at least half of your book's success can be credited to its title. Book covers including book titles are one of the most important sales tools of your book. Did you know the average reader, publisher, book store owner, wholesaler or distributor only spends about 6 seconds looking at the front cover of any book? They spend not much longer, about 15 seconds, on the back cover. That leaves a book (front and back) about 20 seconds to make a good impression on its potential buyer. How will your title measure up in those few seconds? Correct these 10 book title mistakes to pave the way for your book to become a roaring success. 1. Failure to Create an Attention Grabbing Book Title. Your book title must be an attention-grabber. Take note of professional media like magazines, newspapers and radio ad headlines. They can't afford to publish dull headlines. Solution: Write your book title to compel the reader to buy now. 2. Failure to Include the Solution In Your Title. Does your title shout your main benefit? Does it sell your solution? For example, the Gwen Shamblin's book title shouts her greatest benefit in the title, "The Weigh Down Diet: Inspirational Way to Lose Weight, Stay Slim and Find a New You." Solution: Include your top benefit in your book title. 3. Failure to Make It Easy for Readers to Buy. Readers want magic solutions. They want a program that they can simply follow directions and see magical results. For example, "7 Steps to Fearless Public Speaking" offer seven easy steps to enjoy the benefits the title promises. Solution: Make it easy and simple for your book readers to reap the benefits of your book. 4. Failure to Include Specific Benefits In Your Book Title. Specific benefits included in the book title encourage sales. Be sure to include benefits in your subtitle especially if your main title doesn't have any. "The 21 Irrefutable Laws of Leadership: Follow them and people will follow you" has the main benefit included in the subtitle. Solution: Include top benefit in subtitle to create even more sales. 5. Failure to Include Your Audience In Your Title. Including your audience in your book title gives your book a slant. Without a slant, your book may miss sales. A slanted book title helps your audience realize they need your book. For example, the Chicken Soup series for Teen-Agers, Mothers, even Prisoners sold much better that the original more general Chicken Soup for the Soul. Solution: Give expert advice to a specific group of people. Target a group of people within your broad market. Use the tips above to create a hot book title that sells your book well. Do it now; avoid the book titling mistakes new authors make. Pave the way for your book to become a roaring success. Don't forget to have fun and sell more books than you dreamed.
Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
send email to earmabrown
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Have you developed your career, business or service in excellence? If so, it deserves the greatest opportunity for growth you can afford it right? A great way to get more leads, more sales and more customers is to use one of the fastest growing tools arou
Category:
In the new millennium the web must play an important role in your book's marketing plan. Your website address should be included in as many places online and offline in your marketing materials as possible.
Category:
Do your book sales come in spurts? The truth is many book authors and publishers experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don't experience the flow of good sales for they never
Category:
Does your book title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnet
Category:
Are you dreaming of writing and publishing a book? Yes. Then just do it. Not many things hold the potential for life changing experience like writing a book does.
Category:
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
Category:
You may be asking What if I'm not a professional writer? You can still write your professional book and start earning in a few months. I am convinced your audience is waiting on your insightful expertise to help solve their problems. All it takes is a lit
Category:
Discover how to write a book that keeps them reading to the end. Make it compelling enough and your book readers will tell all their friends about your great book.
Category:
Why do people buy self-help books? Most readers buy books to solve problems or help with fulfilling a need. Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.
Category:
Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could
Category:
Does your title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnetic pu
Category:
Are ready to finish your book writing stronger to sell sooner? No worries. With a little extra knowledge, you can still complete writing your book this year. Implement the following secrets; complete your book and prosper.
Category:
Write your best book now. For the faster you finish the faster you profit!
Category:
Is your book manuscript as professional and compelling as it could be? Tell the truth; could it use some work to make it crisp and compelling? Yes. Keep reading if you need some tips to make your book writing pull readers in by the collar.
Category:
The Information Highway has turned into a Sea of Information. So how does one make a difference in such a vast medium? If you don't want your book in general to be lost in the sea of information streaming into your reader's consciousness each day, you mus
Category:
Did you start writing your book and quit? Correct the mistakes below and complete your dream.
Category:
You don't have to become a hermit to write a super selling book anymore. Simply write the solution. It's a known fact solution oriented books sell well; even better than other non-fiction books.
Category:
No, I'm not calling you a pig. Now that I have your attention, I want to talk with you about finishing your book fast and getting it to market faster. Did you start on your book and lose focus? You would love the rewards of a completed book but wonder whe
Category:
Are you wondering if you'll ever finish your book? May I be honest? You won't if you use the start and stop method I used for years. I'd start fast then life happened. Here's how you can finish faster so you can sell sooner.
Category:
Ready to finish your book fast? Successful writers set up a system of writing. Destroy these myths and setup your system of writing in 5 easy steps.
Category:
Other links at Writing & Speaking
As an online small business owner, you're always looking for new ways to promote your business. Here's a terrific way to popularize your site, increase your customer base and sales and profit from advertising promotions all in one shot.
Category:
A professional resume writer can be just the thing you need to help you stand out from a crowd of applicants for your dream job. Keep reading to learn more about how and where to hire a professional resume writer.
Category:
Is your book manuscript as professional and compelling as it could be? Tell the truth; could it use some work to make it crisp and compelling? Yes. Keep reading if you need some tips to make your book writing pull readers in by the collar.
Category:
It couldn't be easier to select a topic for an ebook. People are hungry for information, and people are looking to the Internet to feed their hunger. After you've read this chapter, you will feel confident enough to choose your own topic, or you can liter
Category:
Citing your paper in Modern Language Association (MLA) or American Psychological Association (APA) formats depend mostly on the subject you are writing on.
Category:
Site Sponsor
Directory Statistics
Articles: 68222
Categories: 501
Yahoo Entertainment
