How To Write Title And Description Meta Tags
47667
Internet > Web Development
Oct 11, 2007
eatmoreherbs
How To Write Title And Description Meta Tags
This article goes over the basics of the title and description meta tags and how to write them. Meta tags are information inserted into the "head" area of your web pages to tell search engines about your pages. In the early days of the internet when the engines databases were small, meta tags were a quick way for the search engines to determine which keywords might be important on a site. Then spammers started to put keywords into the meta tags that had nothing to do with the content of their site. Today much less weight is given to meta tags. Search engines go to the actual content of the web pages to look for keywords. There are many factors search engines use to rank your pages. Optimizing your pages to rank high involves title and description meta tags, external links, content, keywords, image alt text and design. All play a part in determining how your web pages will rank. Since the search engines use a wide variety of factors to determine site rankings, you need as much help as you can get. You should use the title and description meta tags, along with every other appropriate, lawful technique available. The meta keyword tag is hardly worth the trouble, it has little if any relevance. How to write keywords for your title and description meta tags. Most people will write the content of the page and then try to pull out keywords to add to the the meta tags. Before writing content for a page on your web site, pick out 3 or 4 keywords. Then write phrases from those words you can use in the title and description tags. Then you can write the content for the page around the keywords. Put yourself in your potential customers shoes and imagine what words they will type into a search engine to find your site. Base your keywords for each page on your business. The first step towards writing a page's meta tags is selecting keywords that best reflect your business. You want to focus your efforts on keywords that describe what you sell. If your site sells car stereos, your keywords could be, "car audio receiver", "in dash CD Player" and "car speakers system". Also use brand names in your content like, "boss audio", "soundstream speakers", and "visonik subwoofer". How to write a good title tag. There seem to be some misunderstandings about the title tag. The title tag on each page is the title of your listing in any search engine. Some web masters think that the title tag should be all keywords. You do not want your title listing to show up in a search engine to consist of a list of keywords, people will not take the site seriously. The title tag should be the name of the site and a brief description of the site. For example, you could put "Car Stereos at (Company Name)" or "(Company Name) - Car Stereos At Bargain Prices" or "(Company Name) is your Car Stereo Online Resource". The title tag should never be more than 80 characters. Generally, the briefer the better. How to write a good description tag. To write a good description tag, you need to write a concise description of your site. You are limited to 200 characters or less in the description tag so make it brief but comprehensive. Let's use the car stereo example again. Your site is based on car stereos. So your description tag should say that your site is about car stereos. The search engine robot will see this and will place your site pages in relevant search results. So if someone searches for car stereos, they should see your site somewhere in the search results. These principles can be applied to any site. Use the these simple techniques and you will create meta tags that to some degree control how your web pages are described by some search engines.
Sign up for the Web Success Weekly Email. Lean simple, step by step methods to get your business online and making money, the easy way: http://websuccess.info/ By Harvey Lew Robinson: http://websuccess.info/seo/metatags.html
send email to eatmoreherbs
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
This article goes over the basics of the title and description meta tags and how to write them.
Category:
It sometimes happens that a search engine spider don't visit your. This article is about how to get the spiders to visit your site.
Category:
In this article we'll go over what a blog is, a short history of blogs, what they are used for and why you may want one.
Category:
Places you can submit your links to compete for keyword position in the major search engines.
Category:
Most herbs are tough wild plants which thrive when pampered by gardeners.
Category:
Getting listed quickly in the major search engines is what every web site owner wants to do. This article will help you do just that.
Category:
In this article we will discuss search engine spiders and what they do. You will also learn how to create a robots.txt file and why you might need one.
Category:
To get listed in Google you need for the Googlebot to visit your site. This Article will show you how to do that.
Category:
This article is a little advise about how do you can develop an well designed and profitable email marketing campaign.
Category:
After you've read this, you'll know what techniques will get you in trouble and which ones are safe to use.
Category:
Other links at Internet > Web Development
We all want to increase our adsense revenue, squeezing every last cent out of our traffic. We tweak our ad placement, ad colours and pore over our adsense statistics. We work like maniacs to get back-links, promoting our sites, tweaking our code to give
Category:
Well it finally happened, the Google Page rank update. Google updated all of my page ranks on all of the sites I manage the search engine optimization for. I am happy to say that none of my page ranks haven fallen and several have gained one or two places
Category:
Overwhelmed by the experts talking about SEO, PPC, Black Hat and all the other terms associated with search engine marketing? This article offers a straightforward approach to boosting your web traffic, without the alphabet soup!
Category:
Building and managing an opt in list is the ideal and simplest option to increase website traffic.
Category:
Key hints and tips on how to get your website to the top of the rankings in search engines and thus significantly increase traffic to your site.
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
