Make Your Book Show You the Money Before You Write It
43913
Writing & Speaking
Jul 10, 2007
earmabrown
Make Your Book Show You the Money Before You Write It
You don't have to sell your soul to write a saleable book anymore. Simply write the solution. It's a known fact problem solver books sell well; even better than other non-fiction books. Here are a few tips to help you make your book show you the money (design it to sell well) before you even write it. Give your manuscript the test of solutions. Ask yourself the question, 'What solutions does my book offer? To achieve maximum sales in the marketplace, write your book to offer solutions for two to three questions or problems in your field: 1) Direct solutions to your potential reader's problems. Get this right and you could have a best seller. Do you know the solution to a vexing problem? Write the solution in your book. You might be surprised at who's searching online for a little relief. 2) Specific skills and information within the solution. Thousands of people search for specific information daily. They want easy to understand information. Educate your audience; include engagement tools in your book. Help them make more money, cut costs and solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc. 3) Expert advice to a specific group of people. Target a group of people looking for answers within your broad market. For example, the Chicken Soup series for Teen-Agers, Mothers, even Prisoners sold much better that the original more general Chicken Soup for the Soul. 4) An easy to read style to learn about something. Take a complex subject in your field and make it simple. Most people enjoy an easy reading language. They will reward you by reading your book to the end then telling all their friends to get it. 5) Opportunity to learn something new or interesting. Sprinkle your book with little known interesting facts about your topic. Be careful to avoid information overload with pages of detailed statistics. But if you sprinkle them as morsels throughout your book, you create anticipation that will lead your readers through to the end. People love statistics and bite-sized trivia about just about any topic. 6) Inspire people to do something good. Weave inspiring stories into your book and sell more. The 21 Irrefutable Laws of Leadership spent 18 straight months on the Business Week Business Best Seller List. Dr. Maxwell started each chapter with a short story of a famous person successfully using the chapter's law of leadership. 7) Original, different information. Have you wondered what makes a new diet book sell well even when there are scores of diet books on the market? The author presents their unique set of successful diet rules, their exercise program, their perspective, their testimonials and their credentials. They use original, different information for the same results. 8) Success experiences that motivate your audience to do more, give more or share more. Share your experiences to motivate your audience. Share how you overcame seemingly insurmountable challenges in your field. It will motivate your audience to think if you did it; they can do it too. 9) Greater understanding of life. Have you been gifted with a deep understanding of life? Put small excerpts of your understanding throughout your book. Sprinkle your quotes along with other famous philosophers or world thinkers within your book. 10) Entertainment, humor or fun. Do you have a talent to make people laugh? Use it in your book. Provide a little oasis of escape for your readers. People love it when you entertain them. Intertwine funny stories into your non-fiction manuscript. Entertain them, make them laugh; they'll love you for it. Best of all, they will have fun telling all their friends about your funny book. Are you ready to start writing your solution oriented book yet? Did your book idea pass the test of solutions by answering questions in at least two areas? Great! Now that you know how to make your book show you the money (design your book to sell well), go ahead take the plunge. Don't hesitate any longer. Start today. Your audience is waiting for your solution-oriented ideas and viewpoint. Make it different. Make it count. Make it yours.
Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
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