Do you obey the 5 commandments of customer communication?
3809
Business
Mar 1, 2007
Peter Lawless
Do you obey the 5 commandments of customer communication?
rt--> Do you obey the 5 commandments of customer communication? Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction.
Whether you are a one person band, or a company with 5,000 employees, it is vital that everyone sings off the same hymn sheet. By this I mean that customers should experience the same positive proactive experience, regardless of whom or where within your company the interaction comes from.
People may not buy everything on the internet, but recent statistics indicate that 70% of purchases are researched on the internet today. A large proportion of these are then made in person at shops.
Imagine the scenario; you have looked on a lighting company?s website, and seen a lamp that you like, but you really want to see and feel it in the flesh as they say. You go into the shop, and ask for it. ?Oh, but we don?t have that in stock? they say! You explain where you saw it, starting to get frustrated. They explain to you, speaking slowly, treating you as someone who just doesn?t really understand, that just because it?s on the web, doesn?t mean they have it in the shop.
How do you now feel about that company? I would walk out and go somewhere else.
Every time someone external communicates with your company is a chance to impress. Maybe it is time to review what you are doing. Take a look at, what I call the 5 commandments below and see how you score;
Be consistent in what all employees say and do, across all channels of communication.
Make it easy for customers and prospects to contact you, using whatever method suits THEM.
Respond to all contacts in a professional and timely fashion.
Track all communications, and ensure appropriate processes are in place to ensure appropriate action is undertaken in all instances.
Constantly check how you?re doing and is everything working, by asking your customers prospects and employees for feedback.
There is one common theme, in addition to the external contact that runs through all of these commandments. That is one of internal communication.
In order to communicate consistently with people outside the company, you first must learn to communicate effectively inside your company. You may want to check if everyone understands your company?s vision and mission.
I will address this issue next month.
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing ? www.3r.ie. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.
Whether you are a one person band, or a company with 5,000 employees, it is vital that everyone sings off the same hymn sheet. By this I mean that customers should experience the same positive proactive experience, regardless of whom or where within your company the interaction comes from.
People may not buy everything on the internet, but recent statistics indicate that 70% of purchases are researched on the internet today. A large proportion of these are then made in person at shops.
Imagine the scenario; you have looked on a lighting company?s website, and seen a lamp that you like, but you really want to see and feel it in the flesh as they say. You go into the shop, and ask for it. ?Oh, but we don?t have that in stock? they say! You explain where you saw it, starting to get frustrated. They explain to you, speaking slowly, treating you as someone who just doesn?t really understand, that just because it?s on the web, doesn?t mean they have it in the shop.
How do you now feel about that company? I would walk out and go somewhere else.
Every time someone external communicates with your company is a chance to impress. Maybe it is time to review what you are doing. Take a look at, what I call the 5 commandments below and see how you score;
Be consistent in what all employees say and do, across all channels of communication.
Make it easy for customers and prospects to contact you, using whatever method suits THEM.
Respond to all contacts in a professional and timely fashion.
Track all communications, and ensure appropriate processes are in place to ensure appropriate action is undertaken in all instances.
Constantly check how you?re doing and is everything working, by asking your customers prospects and employees for feedback.
There is one common theme, in addition to the external contact that runs through all of these commandments. That is one of internal communication.
In order to communicate consistently with people outside the company, you first must learn to communicate effectively inside your company. You may want to check if everyone understands your company?s vision and mission.
I will address this issue next month.
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing ? www.3r.ie. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
r--> Spending Money On Markeing is a Wase of Time You mus arac your poenial cusomer?s ineres in less han seven seconds. If you don?, you will have wased every Euro spen. Yes, ha is righ, jus 7 seconds for he headline and subex,
Category:
rt--> Six Golden Questions, winning sales people always ask Have you ever met a sales person who has all the excuses? The reasons that the sale just didn?t happen; it?s never their fault is it! Many business owners make the same mistakes. This article
Category:
rt--> An Insider?s Guide to Interviewing Sales People Successfully. Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully. By successfully, I mean ensuring that
Category:
rt--> Why Conducting a cutomer urvey could double your profit! Cutomer Survey are the mot inexpenive way of generating profit, which any buine could dream of. Companie like IBM ued to pay their ale people, a bonu, baed on the cutomer
Category:
rt--> Do you obey the 5 commandments of customer communication? Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving
Category:
Other links at Business
There's a trend in our midst: those 30- and 40-year-olds are walking away from ther 9 to 5 jobs and discovering the joy of starting and running their own business. Join the ranks, but first learn four time-tested strategies essential to business success.
Category:
Background Check Unlimited provides you Instant Background Check Reports on anyone in The United States. Background check of each person are pulled from billions of public and private databases and compiled into a detailed report within seconds. We also p
Category:
For a small business owner trying to market online, it's important to remember that the Internet is essentially a vast, multimedia learning tool. It's like countless libraries, movie theaters, record stores, classifieds sections, and art museums all rolle
Category:
For those who are a good listeners, enjoy helping people and have skills in the areas of researching, writing, and formatting documents on the computer, they might want to consider becoming a resume writer.
Category:
Site Sponsor
Directory Statistics
Articles: 68200
Categories: 501
Yahoo Entertainment
