Why Conducting a customer survey could double your profits!
3808
Business
Mar 1, 2007
Peter Lawless
Why Conducting a customer survey could double your profits!
rt--> Why Conducting a customer survey could double your profits! Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits? This article uncovers some of the secrets.
Existing customers are the life blood of every company. They have already bought from you, so they know the value of what you provide. Too often companies are not fully sure of the reasons as to why their customers have made purchases.
In order to successfully market to other similar customers, you should talk to your customers and ask them to tell you why they bought, what the purchase has enables them to do, and how they have put a value on it.
This exercise, properly done, not only helps you get testimonials that you can use in your marketing to other prospects, it also help you with two other key profit generating activities.
It reminds your customers of what you provide, and encourages them to buy from you again. Customers, who have bought before, are 5 times more likely to purchase again, than people who have not heard of you
It also gives you the opportunity to ask for referrals. These could be other non-competing companies, or indeed customers or suppliers who they might have.
It is recommended that this questionnaire that follows is conducted either in person or on the phone. People do not respond well to giving this type of information, online, by email or even in written form.
Open the call by telling the customer who you are and checking if they have a couple of minutes. If not, find a time to call back, telling them that you are just conducting a short customer survey.
Assuming they are able to speak with you, ask the following;
1. Do you remember using our service and were you happy with it?
2. Can you remember, specifically why you used us in the end?
3. What did that enable you to do?
4. How would you put a value on it?
5. Repeat back to the customer, how they answered the last three questions.
6. Now ask them if they would mind you if you used that information as a testimonial ? tell them you will email them a copy of the wording.
7. Since they were satisfied, ask them if they know anyone else who they believe would benefit from your services.
8. Thank them for their time, and finish by asking them if they would like to be on your emailing list, tell them you send out short articles and information bi-monthly.
This is incredibly powerful, obviously it will need to be tailored to your company, but it serves as a template that you can use. It shows them that you care. It also really helps you understand how customers actually use and put a value to your products and services.
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing ? www.3r.ie. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.
Existing customers are the life blood of every company. They have already bought from you, so they know the value of what you provide. Too often companies are not fully sure of the reasons as to why their customers have made purchases.
In order to successfully market to other similar customers, you should talk to your customers and ask them to tell you why they bought, what the purchase has enables them to do, and how they have put a value on it.
This exercise, properly done, not only helps you get testimonials that you can use in your marketing to other prospects, it also help you with two other key profit generating activities.
It reminds your customers of what you provide, and encourages them to buy from you again. Customers, who have bought before, are 5 times more likely to purchase again, than people who have not heard of you
It also gives you the opportunity to ask for referrals. These could be other non-competing companies, or indeed customers or suppliers who they might have.
It is recommended that this questionnaire that follows is conducted either in person or on the phone. People do not respond well to giving this type of information, online, by email or even in written form.
Open the call by telling the customer who you are and checking if they have a couple of minutes. If not, find a time to call back, telling them that you are just conducting a short customer survey.
Assuming they are able to speak with you, ask the following;
1. Do you remember using our service and were you happy with it?
2. Can you remember, specifically why you used us in the end?
3. What did that enable you to do?
4. How would you put a value on it?
5. Repeat back to the customer, how they answered the last three questions.
6. Now ask them if they would mind you if you used that information as a testimonial ? tell them you will email them a copy of the wording.
7. Since they were satisfied, ask them if they know anyone else who they believe would benefit from your services.
8. Thank them for their time, and finish by asking them if they would like to be on your emailing list, tell them you send out short articles and information bi-monthly.
This is incredibly powerful, obviously it will need to be tailored to your company, but it serves as a template that you can use. It shows them that you care. It also really helps you understand how customers actually use and put a value to your products and services.
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing ? www.3r.ie. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
r--> Spending Money On Markeing is a Wase of Time You mus arac your poenial cusomer?s ineres in less han seven seconds. If you don?, you will have wased every Euro spen. Yes, ha is righ, jus 7 seconds for he headline and subex,
Category:
rt--> Do you obey the 5 commandments of customer communication? Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving
Category:
rt--> Six Golden Questions, winning sales people always ask Have you ever met a sales person who has all the excuses? The reasons that the sale just didn?t happen; it?s never their fault is it! Many business owners make the same mistakes. This article
Category:
rt--> Why Conducting a cutomer urvey could double your profit! Cutomer Survey are the mot inexpenive way of generating profit, which any buine could dream of. Companie like IBM ued to pay their ale people, a bonu, baed on the cutomer
Category:
rt--> An Insider?s Guide to Interviewing Sales People Successfully. Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully. By successfully, I mean ensuring that
Category:
Other links at Business
This article explores ways to stimulate a market to develop faster than it would otherwise do.
Category:
Multi Level Marketing is all about getting the word out fast and getting to those potential customers and recruits before anyone else does.
Category:
Ignorance is a great barrier to profit growth. Even when life itself is at stake, ignorance too often reigns. This article proposes that leaders and managers explore what they do not know to grasp rapid profit growth.
Category:
You and I have heard it said, almost ad nauseum, that to fail to plan, is planning to fail. But what happens when you have goals, write them down, develop plans to carry out the goals, and yet something comes up or rears its ugly head and threatens to des
Category:
The person selecting magazines for fundraisers has a huge task ahead of them. They know that when people get off of work, they are probably very tired and rarely want to answer their phones and hear sad stories
Category:
Site Sponsor
Directory Statistics
Articles: 68200
Categories: 501
Yahoo Entertainment
