F.R.E.S.H. is a way of thinking that professional floral designer and co-host of Discovery Channel's Surprise by Design recommends consumers adopt when considering flowers as a gift. The acronym stands for:
* Find Your Florist: Pick a florist that you click with in some way. You should feel confident and comfortable with the decisions your florist will help you make for any special occasion. If you're not sure where to turn when finding a florist, ask the people around you to recommend someone they've had particular success with.
* Research: Learn about what kinds of flowers are out there and available for arrangements. While your florist is the expert and can help you make decisions, if you send flowers frequently, you'll find that it's easier to personalize your gifts when you know the names of several flowers and a little about them. It's also helpful to know which flowers are currently in season.
* Evoke Emotion: You want your floral gift to have maximum emotional impact. One great way to do that is to personalize the gift using the recipient's favorite colors and flowers. You might even be able to further personalize the arrangement by adding a small gift related to the recipient's hobby or interests.
* Send a Surprise: When do you most like to receive a gift? Any time, right? And especially when it's not expected! That's true of most people, so flowers sent "just because" are sure to have an enormous impact.
* Have Confidence: When you choose flowers as a gift, you can be confident that you're sending a gift that will make the recipient smile and that he or she will remember for years to come. In fact, statistics show that 92 percent of women remember the last time they received flowers.
You don't have to be Eminem and have the ability to say what you mean in words. Flowers can say it for you!
Wesley Berry is the President of Wesley Berry Flowers, a successful multi-million dollar business that was established in 1946. He is also the Headmaster of the Professional Florists' Institute, a floral design school located in Michigan. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com.
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