95% of Internet Businesses Fail - Why It's Not Your Fault
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Business > Business Coaching
Jun 30, 2007
tpdd88
95% of Internet Businesses Fail - Why It's Not Your Fault
First and foremost, if you don't have people to talk to about your business, you're not going to get anywhere, fast! You need to either have a warm market (people you know) to talk to, or the resources in place to contact a quality cold market; (new people you don't know yet). If you are like most people involved in a home based business, you still have your full time JOB. Not only does that make prospect-sorting a time-constraint nightmare. Most people cannot find enough time to work their regular job AND promote a business that requires countless hours per week in advertising, promoting, selling, convincing, conference calls, meetings, learning, training and identify the real potential buyers who are serious, with money to spend. Many home based companies have picked up on that short-coming and tout that they'll do 98% of the work for you so you don't have to "present" everything there is to know about the business. They will do the sorting for you, and all you have to do is a small 2% of the tasks in order to get the job done. That all sounds great, but what you actually get is a partially functioning system to follow. They neglect to tell you that the 2% that falls on your shoulders is actually the hardest part of the process. Sure they'll sort the prospects for you - but your part involves calling up these strangers, doing continuous follow ups, dealing with procrastinators who agonize over money, and the hardest task of them all - closing your sales. Making and closing sales requires skill and when you join a home based business, you'll quickly find out that you have to be a skilled speaker and sales person to be effective. While the training you get from your company may be informative, you'll soon discover that it always leans towards trying to "mold" you into the perfect "selling" machine. A very high percentage of people do not want to present their business over the phone and no matter how hard they practice, will never be skilled at the art of sales. Nevertheless, a "sales" transaction has to be carried out for money to pass hands in business; that can't be avoided. And if you can't sell, you don't get paid. And if you not getting paid, you're failing in business! Being part-time in your business also means you won't be by the phone and in position to reply to your prospects within minutes of their inquiry; while they're hot and most likely to purchase. Because you can't be available on a whim, your prospects will either feel neglected until you can get to them; their enthusiasm dying by the minute... Or, they might get a quick "off-the-top-of-your-head" presentation while you're on your rushed lunch hour, that just doesn't cut it. Lets face it, when you're stuck at your JOB- on a time limit, and not in the habit of delivering your sales presentation "spiel" all day, every day, it's pretty hard to explain the business and answer hundreds of questions in a courteous, polished, and professional manner at the drop of a hat. In most opportunities you have to rely on yourself or your sponsor; who probably as new in the business as you are and needs as much assistance as you do. That's the kiss of death for most part-time entrepreneurs. Starting out, yours and/or your sponsor's limited knowledge, lack of closing experience and no income results to speak of, could easily cost you sales when you need them the most. What you want, is to have access to the top people in the company who've made the big money. These are the people who you want taking on your prospects questions for you. What you'll find, though, is that the 'top performers', are further "upline" and are often too busy to help you. There just doesn't seem to be that caliber of support coming from leaders in most businesses. In most opportunities, you won't find profit-proven traffic generation sources, that have been tested by the company, already set in place to promote your business. You won't get fresh, targeted lead sources with proven conversion ratios provided by the company for you either. You are responsible for the ongoing, time-consuming (often frustrating) task of driving traffic to your website or business. YOU will be responsible for placing (and paying for) your own ads. You take on all the work and financial risk of trying something new. Most opportunities tend to frown upon you having multiple streams of income. Especially if you are looking to promote an existing businesses using their 'exclusive' marketing tools. They typically see this as competition or a conflict of interest. While trying to create success in just one of your businesses is painful enough, if you can't utilize the best parts of your businesses to make both stronger, you will most likely have to spread your time way too thin to be effective or successful in either one. With the ordinary opportunity, you may *snap* your fingers and be in an instant business. But what next? Does someone start an instant advertising campaign to drive prospects to your business for you? No! Can you kick back in a chair; relax and watch your profits roll in? No! Nothing happens until YOU make it happen. Do you have the sales savvy, the spare time & money to commit to making it happen? Most businesses will NOT offer a 12 month Money Back Guarantee. In fact, you'll most likely get laughed at if you ask them to guarantee you'll be in profit before the 12-month mark... They may tell you something about a 24-72 hour money return policy of some kind. But, it's virtually unheard of to have a company offer a risk-free guarantee in writing where, if you are not in profit after the 12th month, you get 100% of your money back; plus your advertising costs back, plus an extra $500 to take as your profit. Have you ever seen that powerful a guarantee in writing? I didn't think so. With most opportunities, you get NO guarantees. and you'll likely dump hundreds of dollars (or more) into marketing and promoting that promises nothing in return for your time, stress and money. Most businesses fail in the critical early stages. Most businesses pay pennies on the dollar for low priced products that require massive sales volume before you ever see your first $1,000 (if ever)... leaving the owners, investors, (and you?) with empty pockets - or buried in debt! You may start out in great positioning in your business; but if the main company is lacking in experience, has a failing track record, or develops a bad reputation in the industry, that could become your demise. Few companies ever make it through the 10-year mark before they close their doors. Most that do are still in debt. And 90% of home businesses fail to earn back their start up expenses. Can you afford such risks? In most businesses, the work is exhausting. The hours are long. The rejection is humiliating. The success rate is embarrassing. Frankly, with all of the obstacles that hinder success in home based business - failure is almost inevitable. You owe it to yourself, your family, and your unfulfilled dreams and goals to do your due diligence. When researching to find a valid business to join, look for one that has a solid track record, and has been debt-free for at least 2 years. Make sure you investigate your potential business to the fullest extent. Take your time. Most people spend more time thinking about what kind of car they want to buy, than they do on the "vehicle" they will use to make a living from. Ask about a Guarantee. Do they have one? Demand that the company have a solid Money Return Policy in place that protects what you are about to invest into your business. If you don't see any risk-recovery policies in place, the cost to you and your pocket book could be catastrophic. Locate a business that follows the new "Total Automation - Passive Income Trend"; where they utilize a proven turn-key system that markets, locates, sorts, contacts your prospects for you. A system where qualified Leaders, who've made at least 5-figure incomes, have been trained not to use the "hard selling tactics" that is usually associated with a sales call. And, who are paid by the company to do your follow ups, qualify, close your sales and initiate the delivery of money into your hands! When you have found a company using this formula, then you have access to the time-freedom to do the things you love; all while raking in income that you can quit your job and come home to! Sound too good to be true? It's not. It does exist - There's a new "Passive Income Trend" emerging on the Internet business scene... I'm experiencing it now! If you want to experience it too... get in tune with the next wave of smart, and successful Internet Marketers who have discovered this new "Trend". Why would you choose an unstable company anyway... gamble with such frightening risks ... suffer frustration of failure?... and let yourself and your family down... again? ... Find a cutting-edge company that has 'Total-Automation' as their Mission Statement, research it to the fullest. Get in contact with them and ask every question you can think of. Join, commit to the business by getting involved, then grab a hold and hang on for the ride of your life!
Tracey Anne is the owner of one of the Internet's leading websites dedicated to marketing home based business using a successful, proven and guaranteed System. For more information or to fill out a Call Back Request form, go to: http://www.PassiveIncome4Everyone.com
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