Make A Lens On Squidoo To Boost Your Internet Marketing
34209
Internet
Jun 25, 2007
kevin03
Make A Lens On Squidoo To Boost Your Internet Marketing
Squidoo has been part of the new Web 2.0 category of internet marketing tools since 2005. Squidoo allows an author to create a lens, a one page website, which focuses on any subject for free. A particular lens can draw information from numerous sources and place it all on one page for easy viewing and reading. A lens maker can create numerous lenses on a subject, focusing attention on a different aspect of the subject with each lens. On the other had, a lens maker can make numerous lenses that cover many different topics, reflecting the lens makers' different interests and expertise. Internet Marketing One of the many good uses for Squidoo lenses is to use the lens as part of an overall internet marketing strategy. One or more good lenses can help to bring attention, traffic, and credibility to a product or business by providing valuable information and resources. Additionally, the lens can help to establish the author as an expert in their field and a person whose advice should be taken seriously. The single page websites that Squidoo allows an author to create are called lenses because the finished website focuses on a single subject or idea. This focused attention on a subject is very attractive to users of the internet who are constantly searching for answers to questions or problems. The internet search engines whose job it is to find good, focused websites that will answer the questions or problems are attracted to the lenses. Therefore, the use of Squidoo lenses has become a valuable internet resource for building and marketing a business. Basic Modules There are numerous tools available on Squidoo to build a lens. Most of these tools are called modules. The modules create separate sections on the overall web page. Other tools available on Squidoo include the author's biographical area, a keyword list called tags, the lens title or headline, a lensroll, and RSS subscription for readers. One of the basic modules allows the author to write short articles about various aspects of the lens's subject. Another basic module makes it easy to list and describe appropriate links to offsite information that complements the subject of the lens. For internet marketing purposes the author can use these basic modules to link to their own websites, thereby driving traffic to their own business. Other basic modules provide links to commercial internet resources such as eBay, Amazon, Starbucks, CompUSA, and many other businesses where the reader can be directed to the author's own merchandise offerings or to merchandise and information that supports the author's own business. These modules can also provide some income, as the lens maker earns a small percentage of the sales of merchandise on these commercial websites. Interactive Modules Many modules are interactive in nature, which is why Squidoo is considered to be part of the new Web 2.0 category of interactive websites. Readers can respond to many of the modules, adding their own favorites to certain categories. For example, readers can add their favorite YouTube videos to the list of videos on the lens or add their favorite pictures to the lens's list. Additionally, readers can add their favorite links to a list of links that the author has provided on the lens, or they can add their comments or responses to questions asked by the lens's author. One of the favorite interactive modules is the voting module where readers can vote on a question by the lens's author or vote on a listing of favorite resources. All of the interactive modules have the effect of creating new content for the lens. The benefit to the lens maker is that the new lens content makes their lens more searchable by the many internet search engines. This is an obvious boost to the lens maker's overall internet marketing strategy. Syndicated Content Modules Another category of modules is that of syndicated content that is drawn from other websites. For example, if the lens maker has a blog on the same subject as his lens, he can have the blog posts automatically directed to the lens each time he creates a new blog post. Other types of syndicated content include articles from magazines and newspapers. The lens maker can automatically draw content related to the subject of the lens each time a new article appears in the specified periodicals. Similar to reader interactivity, this constantly changing syndicated content refreshes the lens on a regular basis, making it more attractive to the internet search engines and giving a boost to the lens maker's internet marketing efforts. Creating a Squidoo lens can be fun as well as wise. It is fun because the tools produce a lens with a wide range of variety and creativity. And it is wise because the lens will help the lens maker market their business more successfully.
Kevin Sinclair is the publisher and editor of besuccessfulnews.com, a site that provides information and articles on how to succeed in your own home or small business.
send email to kevin03
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
You have worked hard and made a lot of progress, but now you find that you have hit a plateau. So, now what?
Category:
Do you ever watch musicians in jazz clubs? Piano players are the most awesome to behold. They seem to just pick up and play songs they have never heard before that night. Many individuals can do this. No matter their instrument, they can listen to a song
Category:
Depending on your business use of Craigslist, as a well-informed internet marketer, you will be able to identify with your target viewers while creating successful sales copy to entice your readers with your advertising. You can improve your business prof
Category:
It's a massively populated world wide web out there. Every minute, millions of users swarm all over it clicking here, clicking there. That definitely comes as good news for website owners. But if they feel that just by hoisting a well made website the job
Category:
In this article I will briefly discuss with you what the 3 parts of your mind are, and how to use them for best results.
Category:
Information is king. It is what drives the Internet. People have discovered that they can turn to the Internet for answers to questions and solutions to problems.
Category:
When you think about it, there really is so much to learn about the art of communication and conversation. Although, it is your throat and mouth that are making the sounds and movements, it's you brain that is working twice as hard to communicate your kno
Category:
In today's fast-paced, difficult environment, it can be tough to keep your self-esteem intact and to stay calm. Here are some things you can do in your quest for self-improvement and to build your self-esteem.
Category:
The average person puts on between five and ten pounds a year. And let's face it, dieting stinks. Here are five tips to help you keep the weight off. If you don't think you are in the right frame of mind to implement all five right away then pick one toda
Category:
The Internet is a virtual goldmine - call it a virtual El Dorado, if you will. And, there's a gold rush out there. Just about every small business owner is doing his best at selling his product, waiting to get that big break - something that will bring ho
Category:
There is an old saying that I grew up with which is Adversity builds character. Now there is a commercial on TV that says it isn't the adversity that builds the character, it is how we deal with it that builds character.
Category:
In this hectic world that we live in, it can be hard to find time to do the things that you really enjoy. Sometimes it may seem like all you ever get done is chores, going to work and performing tasks for other people.
Category:
Nearly everyone has either seen the movie or read the book, The Secret, by now. Perhaps they have both read the book and seen the movie. Millions of viewers listened to Oprah Winfrey talk about the principles of the Law of Attraction.
Category:
If you are considering buying a musical instrument, no doubt you have been confronted with so much choice and information that your head is swimming. Sales people will usually guide you to the most profitable product for them or sell you on the many benef
Category:
The question of whether duplicate content can get you penalized in the search engines -- and how to avoid that if it can -- is a topic of hot debate these days.
Category:
Stress has always been a big part of our lives. It is becoming an all to common occurrence to hear someone complaining about how stressful his or her life has become in school, work or family.
Category:
In order to become a successful professional singer, you need to have the ability to go well beyond the ability of singing and having the looks of a superstar. You also need to have the correct traits and characteristics in order to make it to the top and
Category:
You know by now that you should be building an opt-in list. It's one of the best ways to earn money on the Internet.
Category:
There are many effective tools and resources available on the internet today that can greatly impact the marketing strategies of numerous businesses in a positive way. One of these tools includes the ever-popular autoresponder.
Category:
Network marketing is a lucrative business if you know how to work it. It is the number one work from home business. Find a company that has a good product, follow their guidelines, make big money and retire young. Well that is the dream everyone that goes
Category:
Other links at Internet
Asking your customers to make a purchase on their first visit to your site is like proposing marriage on a first date. Your website should explain why your customers should do business with you, not try to rush them into it.
Category:
E-greetings are basically online versions of greeting cards that can be sent by email to anyone who has an email address With the Internet and free e-greeting cards; we can now send a greeting to a family member or friend without spending anything at all.
Category:
Games being a billion dollar business and now surpassing the DVD industry countless time now. It is an in-demand e-commerce business and a hot market if you want to resale, check a simple why
Category:
Choosing an appropriate framework for the needs of an up and coming web storefront is more than just a question of ticking boxes in a checklist.
Category:
For the last 10 years I have been using the internet as a source for information, sometimes this is vital information about phone umbers, location of places and breaking news alerts, and sometimes I am just surfing the net in search of some product or
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
