Make Your Book n Website Work Together to Sell More Books
33973
Internet > Internet Marketing
Jun 27, 2007
earmabrown
Make Your Book n Website Work Together to Sell More Books
Are you an author that wants to sell more books? Sure you are. We all are. I can say that with such confidence because if your message was important enough to be written; it is important enough to be read. Read by as many people as possible I might add. In the new millennium the web must play an important role in your book's marketing plan. Your website address should be included in as many places online and offline in your marketing materials as possible. To develop your brand and increase your profits include your website address on all your printed media. Here are some top ways to make sure your book and website are synched as precisely as your palm pilot and computer are: 1. Respond to reader email. Connect with your readers. Survey or simply ask questions of them. Answer their questions. There's a world of opportunity lying just beyond your reader connections. For the readers that you respond to often become your strongest cheerleaders. They buy your books; they give them away as gifts. They become generally your mini-publicist team. And even if they haven't bought your book yet, they still tell their friends about the useful information and most eventually become your most loyal customers. So don't be weary keep responding. 2. Be Open to Reader Comments & Questions. When your readers' comments or questions have a negative slant or tone, try not to take it personal. I'm not talking about those that are downright rude and disrespectful. I suggest throwing those away. But if a reader has a genuine complaint or some constructive criticism, attempt to learn from it. Examine the problem objectively and work it out quickly, if possible. For example, a client says when one of her readers calls in or sends an email with a complaint her first reaction may be to get defensive. Instead she de-personalizes it, removes herself or feelings from the equation. She hears what the complaint is, feeling no need to defend herself, she is able to fix it quickly and move on. When handling it this way, she remains polite and works to make her site, the ordering process, or response time better. 3. Personalize Your Site. People love hearing about the personal lives of celebrities and famous people. You didn't know you were famous? Yes, your book has brought fame to your name. Of course, there are levels or degrees of fame. Whatever level of fame you have received, I invite you to include your visitors into your circle by personalizing your website. Doing so will increase your fame to new levels as you connect with your new web friends and customers. 4. Investigate other profit opportunities. The adage of "Putting your eggs in different baskets" has always inspired me. I believe I'm destined to gain wealth from different sources. You are too, if you put this principle into practice. Your book can be diced, sliced and repackaged into many different forms to help different markets. Information products are a hot commodity in the beginning of this new millennium. Not knowing how long it will last, some are even calling it e-gold. You are already on the cutting edge with a great book. Now all you have to do is decide how best to excerpt and slice your information. Short articles using excerpts from your book are a great way to promote and gain free publicity. Ebooks are a popular way to help get the word out about your book. There are lots of great resources to help you transform your book into an ebook. 5. Promote Your Next Book. Yes, I agree you don't want to release your ideas too early and dilute the success of one book project by introducing another. But at some point, you will want to release your next title. Your website is the perfect place to start promoting your new release or upcoming title. Leveraging your profits by synching your book and website can be a rewarding and profitable journey. Implement the tips above, synch your book to your website and prosper!
Earma Brown, 12 year author and business owner helps small business owners and writers who want to write market their book effectively! Send any email to 21days@book-marketing-help.com for free ecolumn "21 Days to Market" or visit her at http://www.book-marketing-help.com
send email to earmabrown
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
Category:
Is your book title designed to hook your book readers? No. It should. Titles set the stage for your potential audience. They either work to grab your potential reader by the collar and pull them in for the read or they don't.
Category:
The Information Highway has turned into a Sea of Information. So how does one make a difference in such a vast medium? If you don't want your book in general to be lost in the sea of information streaming into your reader's consciousness each day, you mus
Category:
Write your best book now. For the faster you finish the faster you profit!
Category:
Does your book title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnet
Category:
Is your book manuscript as professional and compelling as it could be? Tell the truth; could it use some work to make it crisp and compelling? Yes. Keep reading if you need some tips to make your book writing pull readers in by the collar.
Category:
Discover how to write a book that keeps them reading to the end. Make it compelling enough and your book readers will tell all their friends about your great book.
Category:
Why do people buy self-help books? Most readers buy books to solve problems or help with fulfilling a need. Problems come in all shapes and sizes. Usually a general category problem applies to all types of markets.
Category:
You don't have to become a hermit to write a super selling book anymore. Simply write the solution. It's a known fact solution oriented books sell well; even better than other non-fiction books.
Category:
Do your book sales come in spurts? The truth is many book authors and publishers experience the ebb and flow of book sales when they first start out. Some never break out of this daunting cycle. They don't experience the flow of good sales for they never
Category:
No, I'm not calling you a pig. Now that I have your attention, I want to talk with you about finishing your book fast and getting it to market faster. Did you start on your book and lose focus? You would love the rewards of a completed book but wonder whe
Category:
Ready to finish your book fast? Successful writers set up a system of writing. Destroy these myths and setup your system of writing in 5 easy steps.
Category:
Are you wondering if you'll ever finish your book? May I be honest? You won't if you use the start and stop method I used for years. I'd start fast then life happened. Here's how you can finish faster so you can sell sooner.
Category:
Does your title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnetic pu
Category:
Is your book title designed to hook your book readers? No. It should. Titles set the stage for your potential audience. They either work to grab your potential reader by the collar and pull them in for the read or they don't.
Category:
In the new millennium the web must play an important role in your book's marketing plan. Your website address should be included in as many places online and offline in your marketing materials as possible.
Category:
Discover how to make your book show you the money before you write it. Design it with passion points and sell WAY more!
Category:
Are ready to finish your book writing stronger to sell sooner? No worries. With a little extra knowledge, you can still complete writing your book this year. Implement the following secrets; complete your book and prosper.
Category:
Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could
Category:
Other links at Internet > Internet Marketing
What are your customers' experiences with your company's e-mail campaigns? The truth of the matter is that both small and large businesses make the same mistakes that cause e-mail campaigns to fail. Creating a successful e-mail campaign is simply a matter
Category:
Learn how to launch an internet business without spending too much money
Category:
What if you could create zero cost web site promotions that were perpetually self-sustaining? What if you could combine three proven Internet marketing techniques together to create very effective online promotions at zero cost other than a little of your
Category:
It is a fact that almost all internet users go online to look for information, not necessarily to go and buy something. They use the internet to research what they want to buy before they make any purchasing decision.
Category:
Submitting articles is a great way to build your business, but it can be overdone. Spread your articles out a little for the best effects.
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
