Design Web Site Build - The Value of Color
32894
Internet > Web Design
May 23, 2007
gbm000
Design Web Site Build - The Value of Color
People who visit your website usually form an instant opinion about you and what your website offers. This instant opinion is created subconsciously. It happens automatically within the visitors mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy. The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the instant opinion is made when your web page is displayed to your visitor. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors. The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' There isn't anything we can do about this. Colors has an affect on each of us. Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors. The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. The good news, however, is that you can use colors to engender a really positive reaction. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. Whatever our role in life, colors convey emotions to our subconscious mind. For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list of colors indicates the feelings and emotions with which they are associated: RED Energy, sense of power, danger, strength, love, excitement, leadership etc ORANGE Steadfastness, confidence, courage, comfort, friendliness, playfulness, cheerfulness etc YELLOW Brightness, organization, intelligence, caution, joy, amusement, curiosity etc GREEN Money, harmony, life, food, nature, healing, health etc BLUE Trustworthiness, patience, love, acceptance, tranquility, stability, peace etc PURPLE Luxury, nobility, dignity, independence, ambition, royalty, wisdom etc BROWN Durability, comfort, tribal, earthiness, reliability, primitive, nature etc BLACK Power, health, sophistication, formality, style, dramatic, elegance etc WHITE Cleanliness, purity, easy, goodness, simplicity, fresh, innocence etc Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you will lose your visitor. It is important therefore that your website uses the right color scheme. If you can achieve this, you will produce better results from your website. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.
Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If the topic of design web site build is of interest to you, CASH COLORS shows how to make your web page colors work for you, as opposed to against you. http://www.cash-colors.com
send email to gbm000
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
In building a website, many designers overlook the power of colors. Using the right color scheme can make the difference between success and failure of your site.
Category:
Amazingly, the top ten websites on the internet use the same four base colors in their website design. When designing your website, make sure you understand the power of colors. This article shows you how.
Category:
One aspect which award winning web designs have in common is the right use of color. Colors have a psychological power. Using the right color scheme for your website can make it more profitable.
Category:
In designing a new website, you may not realize the power of colors. Find out in this article which colors are positive and which are negative. The correct colors could make the difference between profit and loss for your website.
Category:
In designing your own website, it will pay you to understand the power of color. If you select the right color scheme your web site will be more successful. This article shows you how to make that selection.
Category:
Ten of the top web sites on the internet have a common color scheme. This might surprise many webmasters. But it is a reflection of the fact that colors are a powerfuil influencer on web pages. Getting the right colors is important if you wish your websit
Category:
The best performing web sites all have one thing in common. And that is they use colors correctly and profitably. Colors are a powerful element in web page design, and one which all webmasters need to know more about.
Category:
The right colors are a major contributor to making websites cool and successful. Colors possess a power which are not understood by the majority of web designers. The correct colors can make the difference between a website's profit and loss.
Category:
If you're looking for a design for your web pages, make sure you get the colors right. Selecting the right colors on your website can make the difference between profit and loss.
Category:
One the main factors in web site design content is getting the right color scheme. Colors have a psychological influence over us all. Choosing the right color combination can make the difference between your site making money and not.
Category:
In learning to design websites, one of the most overlooked aspects is color. Colors have a psychological power and selecting the wrong color scheme can make the difference between success and failure of your website.
Category:
With modern development software, it is easier than ever to design your own web pages. Make sure, however, you understand the power of colors. Some website color schemes will be profitable, but others will lose you sales. This articles explains which is w
Category:
When designing a web page, one of the fundamental issues is in selecting the color scheme. Very few webmasters understand the psychological power of colors. This article illustrates why the correct color combination can mean the difference between profit
Category:
Colors convey feelings to our mind and we subconsciously react positively or negatively accordingly. If your website colors are wrong, you will lose your website visitor before they read a single word on your web page.
Category:
When designing your own web page, make sure you select the right color scheme. The correct colors can make the difference between profit and loss for your website.
Category:
Feelings are conveyed subconsciously to our minds by color. We can feel positive or negative depending on the colors used. This affects websites too. What happens is that if you use the wrong colors on your website you could lose your visitors almost inst
Category:
Color is a key aspect in learning web site design. Colors have a psychological power, and using the right colors can make the difference between profit and loss for a website.
Category:
Other links at Internet > Web Design
Choosing a web design agency can be an overwhelming and tricky experience, particularly since so many people around the world are starting their own home businesses that specialize in this service.
Category:
Planning your website design, layout, content and navigation should always take up 80% of the development time and the remaining 20% in exucution to secure a profitable website.
Category:
Firtly what i flah? Well Flah refer to both the Macromedia Flah Player and to a multimedia authoring program ued to create content it (uch a game and movie). The Flah Player i a client application available in mot web brower. It feature
Category:
To most people the process of building a web site remains somewhat of a mystery. This confusion probably stems from the fact that there is a cornucopia of web sites on the Internet. Even with wide variety of sites, every single one can be divided into two
Category:
Learn how to publish your novel, poetry, memoir, how-to book, children books. 1) The first thing you need is book publish software http://www.adobe.com/products/indesign/ >> Every day, more graphics professionals, publishers, and
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
