The Business Case For Diversity
32744
Business > Construction and Trades
May 23, 2007
kokuj1n
The Business Case For Diversity
Often within organizations the question is asked (by varying sections of the workforce) "why are we bothering with Diversity"? The point being, "things have not been so bad up until this point so why divert time, energy and money into this thing called Diversity which only seems to be in existence to help certain sections of the workforce" and often can be interpreted as acting as a career progression disadvantage to the employees who come from the dominant sections of the workforce. Today more that ever there is a need to establish the business case for Diversity and to ensure that the message is passed down throughout al levels of the organization. It is fair to say that Diversity is often greeted with a certain amount of skepticism and doubt, is normally 'owned' by the Human Resources department whose task it is to ensure that Diversity is implemented throughout the organization. In some cases the individuals with the Human Resources who are tasked with rolling out the program may not be fully up to speed with Diversity themselves and with the root cause as to why it is essential in today business landscape to have a coherent Diversity program which is understood by all within the organization. This is where establishing the business case for Diversity comes into play, it moves the emotional aspect out of focus and gives employees the 'real reason why it is so important for their organization to have a coherent Diversity strategy in place i.e. it is down to the effect on the bottom line business results as the company continually strives to establish its competitive advantage over and against the other companies operating in the same market space. Diversity is not just a "Feel Good Issue" in fact it may be more of a correct statement to classify Diversity as "A Critical Business Issue" i.e. there is a compelling business case for diversity. Today's customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming more and more global on a daily basis. In fact, companies who want to be the winners in their market space and particularly those who want to be big winners, simply cannot afford to practice and conduct business with policies of exclusion in existence. The companies who want to succeed are the ones who take Diversity beyond the Human Resources department and make it a part of the fabric of the everyday business transactions. These companies take Diversity to a level where they become role models to other companies in terms of inclusion as they welcome employees with different styles, different perspectives, different ideas, different passports, different accents and different skin colors into all levels of the business. These employees are welcomed and are used to make decisions, develop products, engage with customers as a matter of course based upon their skill set. As companies deliver their products and services to wider and wider profile of target customers it is imperative that more minorities, people of color and women are encouraged to be part of organizations and importantly are seen to be operating throughout their chosen organization at all levels. The companies which innovate and reinvent themselves on a continuous basis are the companies which will retain their competitive advantage in the market place. Invention and innovation requires creativity and creativity requires true diversity. Indeed the message that needs to be propagated throughout the organization is one that creativity is driven by true Diversity and, in turn creativity is the main driving force behind innovation and invention. It is this innovation and invention which enable companies to maintain their competitive advantage, this advantage drives profitability and this profitability continually establishes the business case for Diversity.
Stephen C Campbell (MBA, MSc, MCIM) has worked on diversity programs throughout Europe, Far East & U.S. He runs a Business Consultancy and has a keen interest in working with corporations on the link between Diversity and Marketing. http://www.StephenCCampbell.Com
send email to kokuj1n
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Today's market is overloaded with numbers of marketing software and affiliate marketing software that help in the promotion of many products and services.
Category:
Providing a newsletter for your internet marketing opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the online money making sales and profits of your site and company.
Category:
The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.
Category:
Working memory is the thing that remains for a short period of time and allows the information to process while it is still in being stored. There is a general improvement in the memory working up to the age of 45 years.
Category:
To tell you the truth, you can substantially get information on low cost search engine optimization services anywhere in the Internet. However, few are really showing you how to work out an inexpensive search engine optimization endeavor.
Category:
Fiber is mostly polysaccharides composed of glucose units, but human digestive enzymes cannot break the bonding of these units.
Category:
Great opportunities are being opened when you are a freelance artist that is doing multiple freelance jobs. in fact, freelance jobs are in demand in many areas.
Category:
Working in an internet affiliate marketing program means to work as an affiliate with the existing affiliate marketing companies to help them sell their product or service. The company pays you for every sale that you make.
Category:
Ebay got it so right the first time that over the years there have been very few additions to or changes made in the original. Before going swimming, sometimes you walk to the edge of the pool and just stick one toe in to test the waters before you take t
Category:
Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this.
Category:
The price for organically grown cocoa products is nearly 4 times higher than non-organic cocoa. There are very few foods bring out the passion of chocolate, going beyond a love of sweetness as in most candies and desserts.
Category:
Of particular significance to the man eager to get on in the world is the new light their investigations have thrown on the faculties of observation, memory, and imagination.
Category:
There might come a time in your life when you want to adopt a child. Whatever the reason causing you to want to adopt, something that you might consider doing is adopting foster children.
Category:
Your newly- established business will benefit a lot from several Internet marketing techniques and methods. However, you do not need to spend millions of dollars for you to acquire some decent exposure for your company.
Category:
First of all, if you want to achieve in life, you have to know what exactly you want in life. Most of us do not know what we want in life and so we do not set goals.
Category:
If you want to look at creating online business ideas, first take a look at what is out there. The other thing that you absolutely should consider is to get training, coaching or mentoring.
Category:
17. Memory Disorders
Some individuals have an awesome power of recovering information while others cannot process information as fast as they can and this can be because of some memory disorders.
Category:
Personal development is the most essential thing for developing your career, your finance, your emotions, your health, your spiritual beliefs and above all your relationships. It is not an easy task to develop your personality, but at a same time it is no
Category:
A website development company can offer an excellent custom web site designs that an amateur may not. You must be guided by this fact before choosing your strategy for your website development plan.
Category:
In today's online business trend, especially pertaining to promotion and advertising your services and or product, we must be finding way to avail a software tools that are at lowest price possible.
Category:
Other links at Business > Construction and Trades
Perhaps when you envision something like construction equipment operation training, you think of a long, drawn-out process that is necessarily given in an inconvenient manner. After all, it?s not as if you can simply trek down to your local community
Category:
Whether you're a drywall man or you run a heavy machinery business, the tools that help get the big jobs done must be in good condition or business will go south. Buying used construction equipment can be a big gamble, but oftentimes businesses just
Category:
You must have seen a backhoe, but may not know that it is called a backhoe. Whenever a building is being made or roads are dug it is used to lift chunks of earth. It is actually a machine used for excavating. It is a device which is attached to the rear
Category:
The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.
Category:
Mesa is a great community for new home construction. When you purchase a new home in Mesa, you know that you are going to get a home that is made just for you, a home that has all new appliances, has never been lived in and is problem
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
