Reel Your Book Readers In with Top Titles
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Writing & Speaking > Writing
May 23, 2007
earmabrown
Reel Your Book Readers In with Top Titles
Titles are one of the most important aspects of your book. Did you know the average reader, publisher or editor only spends about 6 seconds looking at the front cover of any book. They spend not much longer, about 15 seconds, on the back cover. That leaves an author about 20 seconds to make a good impression on a potential reader. How will your title measure up in those few seconds? Does your title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnetic pulling power. Some even say at least half of your book's success can be attributed to its title. Use these top two title sizzlers and sell more books than you ever dreamed. 2. Promise change through the book title to hook your readers Another characteristic to use in developing your best title is to promise change. In your title spell out the change that readers can expect if they follow your book's precepts. Let them know what to expect. Use steps, ways and time limits to promise change. You can add focus and creditability to your title by adding a time frame or quantifying change. C.J. Hayden's book "Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants" The first part of the title tells what the book is about. Adding now brings immediacy. The (28-Day) part emphasizes that the reader will get day-by-day instruction and probably enjoy results in less than a month. The "Write Your Best Book Now: An Easy 7 step writing program for Entrepreneurs and Writers" uses the same principle of adding immediacy with the word now. She also quantified change with the steps that communicates to the reader read this book and they will get their best book written in 9 easy steps. Other good examples of quantifying change are "The 7 Habits of Highly Effective People" by Stephen R. Covey and "7 Steps to Fearless Speaking" by Lilyan Wilder. Another change oriented title is "Weigh Down: An Inspirational Way to Lose Weight, Stay Slim and Find a New You" or "How to Be a Great Communicator In Person, On Paper, and on the Podium: The Complete System for communication Effectively in Business & In Life. Change motivating titles often begin by identifying their target market including the problem, event or characteristics the book address. In doing so, they promise an easy structure leading to the promised change. List instantly communicate easier success by changing big task into a series of smaller tasks. Notice the two of eight powerful principles we have just covered: "short," "concept," "benefit," or "curiosity" tile followed by a longer sub-title that explains. Notice how often "listing steps," "numbers," or "time range" appear in the titles. Make a note of your favorite titles. You can simply write them on a sheet of paper. Take a break, overnight is best, and allow your sub-conscious mind to mull over what you have learned. You'll be surprised one day soon after your best title will emerge. You owe it to yourself and book's success to develop your best title. After all, the better your title the more people will reach out and grab your book to read. Develop your title to have marketing appeal for the masses.
Earma Brown, 11 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her bi-monthly ezine "iScribe." Send any email to iscribe@bookwritinghelp.com for free 7 lesson mini-course "Jumpstart Writing Your Book" or visit her at http://www.bookwritinghelp.com
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