Basic Web Copywriting Checklist
3271
Writing & Speaking > Copywriting
Mar 1, 2007
Gabriel Adams -
Basic Web Copywriting Checklist
Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.
Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting.
1 ? Your Headline
Does your headline grab the readers' attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers' attention, or they will move on. That is why your headline is so important.
2 ? Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading?
3 ? Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?
4 ? Call To Action
Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product)
5 ? Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:
A: Displaying your picture
B: Displaying your contact data
C: A membership with the Better Business Bureau, etc
D: A Guarantee
E: A secure server logo
These 5 points are only a few of the most important parts of web copywriting. If you want to convert as many of your visitors as possible, study the art of copywriting and learn how to become a master copywriter! Evolution Internet, Internet Marketing, Link Building and Web Copywriting.
Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting.
1 ? Your Headline
Does your headline grab the readers' attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers' attention, or they will move on. That is why your headline is so important.
2 ? Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the headline, and convince readers to continue reading?
3 ? Benefits
Does your sales copy sell the features or the benefits of your product or service? For example, does your site try to convince your readers that your vitamin C product is the best, or does your site try to convince your readers that your vitamin C product will give them the most health benefits?
4 ? Call To Action
Does your sales copy clearly and compellingly tell your customer what action they should take after reading your website? (usually the desired action will be to buy your product)
5 ? Assurances
Your prospects will only buy if they feel comfortable doing so. There are several things you can do to make them feel more comfortable buying from you, such as:
A: Displaying your picture
B: Displaying your contact data
C: A membership with the Better Business Bureau, etc
D: A Guarantee
E: A secure server logo
These 5 points are only a few of the most important parts of web copywriting. If you want to convert as many of your visitors as possible, study the art of copywriting and learn how to become a master copywriter! Evolution Internet, Internet Marketing, Link Building and Web Copywriting.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers. Sadly, many webmasters neglect the art of web
Category:
Do you remember making snowmen when you were a kid? Remember how you started with a little ball of snow, and kept rolling the ball until it became a large ball? Did you ever roll your ball of snow down the hill and watch as it got gger and gger and
Category:
There are hundreds, maybe thousands of free directories on the internet, and you can use them to easily your site ? for free. Directory Submissions Submitting your site to free directories is the most obvious way to
Category:
If you want to go on a g vacation, you will be faced with the decision on where to go. Many experienced campers have their favorite spots but if you want to try something new or are a novice camper, you will need to know how to choose a great
Category:
Buying a new car is a big buying decision, and you want to be sure that you make the right choice. First of all, you should make a list of what you need your vehicle to do / be / have. For example, when I bought my vehicle, my list
Category:
Affiliate keting is an excellent way for the internet entrepreneur to earn income ? it requires no stocking of products, no shipping, no handling of returns, no credit card processing, etc. But sometimes it can be hard to make money as an affiliate
Category:
The Ford stang is one of the best known and easily recognized vehicles on the road today. Who doesn't recognize the sporty chrome pony emblazoned on the shiny paint of a Ford stang? But I bet many of you don't know the history of the
Category:
Other links at Writing & Speaking > Copywriting
Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we'll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.
Category:
Description: Entry to the Holy of Holies prepares one for Holy Bible discussion about the most sacred writings. Precise definitions of ancient calendar mathematics perhaps 10,000-years ago are in the Antediluvian Calendar of the Patriarchs. The
Category:
We all have nightmares of high school English teachers. Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school. However, writing for the business
Category:
Copywriting is one of the most overlooked yet most lucrative skills in the world. If you've ever heard any rags to riches stories, you'll no doubt come across people who in one form or another, have learned the art of copywriting as it relates to direct r
Category:
How to shave months off your start-up marketing efforts by following this tried-and-true method of gaining new copywriting clients.
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
