5 Tips to Magnetize Your Book Web Site With Benefits
3253
Writing & Speaking > Book Marketing
Mar 1, 2007
Earma Brown
5 Tips to Magnetize Your Book Web Site With Benefits
Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, "The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people."
What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.
Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.
You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?" Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here's a quick tutorial on magnetizing your home page:
1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?
So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.
2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.
3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.
4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.
Use the Command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.
5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It's all good. But there's one more area that will give your home page even more pulling power. I got this tip from Allen Says' "The War Report." Many unseasoned site owners create links that say things like, "Get your FREE ebook here!" or "Sign-up for our FREE ezine!"
When first exposed to this tip, all I could say was, "Ouch!" I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is 'Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.
Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper! Earma Brown, Author, Web Developer. Helps small business owners and writers write their best book now. Send any email to iscribe@writetowin.org for FREE 7 lesson mini-course to jumpstart writing your book or visit her at www.writetowin.org for more book marketing tips.
What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.
Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.
You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?" Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here's a quick tutorial on magnetizing your home page:
1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?
So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.
2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.
3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.
4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.
Use the Command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.
5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It's all good. But there's one more area that will give your home page even more pulling power. I got this tip from Allen Says' "The War Report." Many unseasoned site owners create links that say things like, "Get your FREE ebook here!" or "Sign-up for our FREE ezine!"
When first exposed to this tip, all I could say was, "Ouch!" I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is 'Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.
Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper! Earma Brown, Author, Web Developer. Helps small business owners and writers write their best book now. Send any email to iscribe@writetowin.org for FREE 7 lesson mini-course to jumpstart writing your book or visit her at www.writetowin.org for more book marketing tips.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Have you given up on getting your book out of your heart into the hds of your readers? Don't give up. There's easy way to do ything d a more difficult way. The easy way usually includes getting helpful advice from someone that's been there
Category:
Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of largest advertising agency in 20s, Bruce Barton said, "The
Category:
Have you thought about what makes a person click one article over scores in a list? Yes. You?re right; the title captured their interest. It made them want to read what the writer had to say. It?s a little more complicated with ebooks but the rule still
Category:
Other links at Writing & Speaking > Book Marketing
For nearly two decades, we?ve been telling you about the value of talk radio as a means for promoting your book to the masses. As one of the country?s top providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in
Category:
Evr wondr how trnds gt startd? As much as w'd lik to think that all trnds ar Madison Avnu crations propagatd by th mdia, many tims a movmnt is sparkd by th action of a fw. Thn word of mouth maks it sprad. Author Malcolm Gladwll
Category:
I am often asked "Do you kno of a publisher ho ould be interested in my book?" There's no easy ay to anser this question. You see, according to the PMA Nesletter, there are over 86,000 publishers in existence (http://parapub.com/statistics). It
Category:
In October 2004 when my book ?Your Retirement Masterplan? (How To Books ISBN 1857039874) was published I participated in eleven 15-minute live interviews on local radio over a period of just five days. The results were highly encouraging;
Category:
As anyone who?s courageously ventured into the arena of self-pulishing knows?or soon will?there?s much more involved in the process than simply sending your manuscript off to a printer, dropping off review copies at a handful of ookstores, and kicking
Category:
Site Sponsor
Directory Statistics
Articles: 68252
Categories: 501
Yahoo Entertainment
