What Not To Do With Your Leads
319
Business > Sales
Mar 1, 2007
Jay
What Not To Do With Your Leads
Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it?s what we do with them once we get them.
One of the most critical mistakes a sales person can make once they receive a lead, is not acting on it immediately.
I once worked with a guy who belonged to a networking group, the soul purpose of his joining this group was to receive leads. This group wasn?t cheap either, it cost him $500.00 annually to be a member.
He would come back from his weekly meeting with a lead in his hand and pin it to the bulletin board above his desk, and there it would stay until he noticed it a few days later.
It drove me nuts!
In sales, and it does not matter what you are selling, every day is critical! At any moment, your competitor can call your customer and walk away with the business.
Another common mistake I have witnessed countless times, is contacting the lead in a timely fashion, but having absolutely no enthusiasm once you contact the customer.
When you call a potential customer, smile as you speak to them, the customer will pick up on the inflection in your voice and respond to it.
Don?t act as though the customer is a burden to you, and that you are doing them a favor.
Remember, you are the expert when it comes to your product, don?t expect your customer to know everything, if they did, they wouldn?t need you. So make sure they know that you are happy to help them.
Another no-no when following up on a lead is to yawn, sneeze, or cough into the receiver of the phone. I understand that these are normal and common bodily functions, but there is no excuse for doing it directly into the receiver, this is a great way to loose the sale, the yawn alone will most likely make the customer hang up the phone.
Always put yourself in the shoes of the customer. Imagine meeting someone for the first time over the telephone and your conversation is being interrupted by yawns, and sneezes, I doubt you would be gung-ho about doing business with them
Following up with a lead and then putting that person on hold is another common mistake I have come across. Although your reasons for putting your customer on hold may seem very important to you, your customer will find it to be annoying regardless of your reasons. So be sure to set aside a time to call your lead when you know the interruptions will be few.
So the next time you receive a lead, act on it immediately, let your customer know that you are happy to work with them, speak clearly and avoid interruptions, and watch your sales productivity increase! Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com a mortgage resource site. You can also check out his blog at wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.
One of the most critical mistakes a sales person can make once they receive a lead, is not acting on it immediately.
I once worked with a guy who belonged to a networking group, the soul purpose of his joining this group was to receive leads. This group wasn?t cheap either, it cost him $500.00 annually to be a member.
He would come back from his weekly meeting with a lead in his hand and pin it to the bulletin board above his desk, and there it would stay until he noticed it a few days later.
It drove me nuts!
In sales, and it does not matter what you are selling, every day is critical! At any moment, your competitor can call your customer and walk away with the business.
Another common mistake I have witnessed countless times, is contacting the lead in a timely fashion, but having absolutely no enthusiasm once you contact the customer.
When you call a potential customer, smile as you speak to them, the customer will pick up on the inflection in your voice and respond to it.
Don?t act as though the customer is a burden to you, and that you are doing them a favor.
Remember, you are the expert when it comes to your product, don?t expect your customer to know everything, if they did, they wouldn?t need you. So make sure they know that you are happy to help them.
Another no-no when following up on a lead is to yawn, sneeze, or cough into the receiver of the phone. I understand that these are normal and common bodily functions, but there is no excuse for doing it directly into the receiver, this is a great way to loose the sale, the yawn alone will most likely make the customer hang up the phone.
Always put yourself in the shoes of the customer. Imagine meeting someone for the first time over the telephone and your conversation is being interrupted by yawns, and sneezes, I doubt you would be gung-ho about doing business with them
Following up with a lead and then putting that person on hold is another common mistake I have come across. Although your reasons for putting your customer on hold may seem very important to you, your customer will find it to be annoying regardless of your reasons. So be sure to set aside a time to call your lead when you know the interruptions will be few.
So the next time you receive a lead, act on it immediately, let your customer know that you are happy to work with them, speak clearly and avoid interruptions, and watch your sales productivity increase! Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com a mortgage resource site. You can also check out his blog at wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it?s what we do with them once we get them. One of the most critical
Category:
For hose of us working in he exciing world of sales, we are all oo familiar wih he pressures of meeing our daily, weekly, monhly, or quarerly goals. This pressure can someimes cause us o lose focus on he simple hings ha made us successful
Category:
The tme comes for all mortgage brokers and loan offcers to consder spendng some of ther hard earned money by testng the waters of mortgage leads. After all, leads are the name of the game. If the tme s rght for you, t
Category:
When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale. This is commonly referred to as ?needs based selling.? The most
Category:
Other links at Business > Sales
All pumped up to attend that upcoming sales training workshop? Maybe a little anxious as it's been a while since you took a course. Expecting good things for the coin you are shelling out as the company isn't paying the freight this time around.
Category:
"It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. Here's why...
Category:
For a web site to make the most money it must be a ect response web site. That does not mean that sites with contents do not make money. But for a small business owner the ect response website is the key to real profits. Purpose of
Category:
Let me show you how providing excellent customer service will bring you lots of referrals.
Category:
Book more appointments with prospects by relinquishing old techniques that fail to build rapport and trust.
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
