Top Web Sites Design - Why Color is a Key Element
31709
Internet > Web Design
May 18, 2007
gbm000
Top Web Sites Design - Why Color is a Key Element
People who visit your website usually form an instant opinion about you and what your website offers. They can't help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. This reaction comes regardless of the words and text on your web pages. The visitor need not read a single word, and yet they will form their instant opinion. You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. You might wonder what it is that is so important that it has this effect on your web page visitors? This may surprise you, but the answer is colors. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used. The reason this happens is because we all react psychological and intuitively to colors. We can't help ourselves. Colors bring us these emotions and feelings whether we want them or not! Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages. The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. It's been around with us for decades. Whatever our role in life, colors convey emotions to our subconscious mind. What we need to do in our website design is to ensure the color combination on our web pages convey a positive feelings. In essence, you might send a sense trust, warmth and belonging. The last thing you would want to do is convey feelings of rejection, distrust and coolness. The following list gives an idea of the emotions associated with their respective colors: RED Love, leadership, strength, sense of power, danger, excitement, energy etc ORANGE Courage, cheerfulness, friendliness, steadfastness, confidence, comfort, playfulness etc YELLOW Brightness, organization, curiosity, amusement, caution, joy, intelligence etc GREEN Health, harmony, money, food, life, nature, healing etc BLUE Patience, acceptance, peace, love, stability, tranquility, trustworthiness etc PURPLE Wisdom, nobility, dignity, luxury, ambition, royalty, independence etc BROWN Tribal, durability, primitive, nature, reliability, comfort, earthiness etc BLACK Formality, power, elegance, wealth, dramatic, style, sophistication etc WHITE Goodness, purity, simplicity, fresh, easy, cleanliness, innocence etc In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The reason is that your visitors' subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. Which means, your visitor will be lost. It is important therefore that your website uses the right color scheme. If you do this, your website will produce the results you're looking for. Be aware, your color scheme can cause your website to make a profit or a loss.
Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If the subject of top web sites design is of relevance to you, CASH COLORS shows how to make your web page colors work for you, as opposed to against you. http://www.cash-colors.com
send email to gbm000
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Amazingly, the top ten websites on the internet use the same four base colors in their website design. When designing your website, make sure you understand the power of colors. This article shows you how.
Category:
The right colors are a major contributor to making websites cool and successful. Colors possess a power which are not understood by the majority of web designers. The correct colors can make the difference between a website's profit and loss.
Category:
With modern development software, it is easier than ever to design your own web pages. Make sure, however, you understand the power of colors. Some website color schemes will be profitable, but others will lose you sales. This articles explains which is w
Category:
Ten of the top web sites on the internet have a common color scheme. This might surprise many webmasters. But it is a reflection of the fact that colors are a powerfuil influencer on web pages. Getting the right colors is important if you wish your websit
Category:
The best performing web sites all have one thing in common. And that is they use colors correctly and profitably. Colors are a powerful element in web page design, and one which all webmasters need to know more about.
Category:
In learning to design websites, one of the most overlooked aspects is color. Colors have a psychological power and selecting the wrong color scheme can make the difference between success and failure of your website.
Category:
If you're looking for a design for your web pages, make sure you get the colors right. Selecting the right colors on your website can make the difference between profit and loss.
Category:
When designing your own web page, make sure you select the right color scheme. The correct colors can make the difference between profit and loss for your website.
Category:
Color is a key aspect in learning web site design. Colors have a psychological power, and using the right colors can make the difference between profit and loss for a website.
Category:
When designing a web page, one of the fundamental issues is in selecting the color scheme. Very few webmasters understand the psychological power of colors. This article illustrates why the correct color combination can mean the difference between profit
Category:
Feelings are conveyed subconsciously to our minds by color. We can feel positive or negative depending on the colors used. This affects websites too. What happens is that if you use the wrong colors on your website you could lose your visitors almost inst
Category:
In designing your own website, it will pay you to understand the power of color. If you select the right color scheme your web site will be more successful. This article shows you how to make that selection.
Category:
In designing a new website, you may not realize the power of colors. Find out in this article which colors are positive and which are negative. The correct colors could make the difference between profit and loss for your website.
Category:
One aspect which award winning web designs have in common is the right use of color. Colors have a psychological power. Using the right color scheme for your website can make it more profitable.
Category:
Colors convey feelings to our mind and we subconsciously react positively or negatively accordingly. If your website colors are wrong, you will lose your website visitor before they read a single word on your web page.
Category:
One the main factors in web site design content is getting the right color scheme. Colors have a psychological influence over us all. Choosing the right color combination can make the difference between your site making money and not.
Category:
In building a website, many designers overlook the power of colors. Using the right color scheme can make the difference between success and failure of your site.
Category:
Other links at Internet > Web Design
1. Web Design
Web Design des nt necessarily have t be as cmplicated as it may seem. With a little ingenuity and sme creative wrk a website with a clever web design can take frm. T get started ne must think abut what they like best abut
Category:
The online world today gives about ten seconds to capture the interest of a website visitor. If the benefits that you offer are tempting, you might get a customer. Otherwise, your website visitors will simply move on.
Category:
You have decided to hire a professional to do your web design. The problem is that not all of them are professional. Some are working with knowledge that is out of date, and some of them are working out of the basement that belongs to their parent's!
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
