How to have lasting relationship with clients?
305
Business > Public Relations
Mar 1, 2007
CD Mohatta
How to have lasting relationship with clients?
Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them. After all, whatever you do, your competition is trying the same and may use better techniques to get business. Are there any innovative approaches to client relationships?
We are talking about direct sales in this discussion and not about selling merchandise to large consumer base. For example if you are a contractor maintaining air conditioners in clients work places. Or a direct seller of computer hardware to business buyers, and all such businesses where your sales to individual clients are large, and you are in direct contact with clients.
The first need is of course client satisfaction. If the client is satisfied with your response time, after sales service and can depend on you, pricing may become secondary. All clients do not buy from a supplier whose sales at the lowest price. If your product cost is a small percentage of clients total expense or if your product is essential for your clients, you are onto something good. How to retain such clients despite all the competition? What are the other factors than client satisfaction?
Relationship is one such other major factor. Do you relate with your clients only professionally, or are very good friends? Both these extremes can hurt. For a long-term business relationship, good friendship is not good for health of your business. Any problem in the personal friendship will directly affect your business. What if you relate to your clients mechanically in a professional style totally devoid of personal touch? You know the answer yourself.
What is needed is a relationship that does not border on personal friendships, but crosses mechanical approach. A fine balance between personal and professional. CD Mohatta writes for business ecards for www.ecarduniverse.com. You can also see his text on love ecards and popular screensavers.
We are talking about direct sales in this discussion and not about selling merchandise to large consumer base. For example if you are a contractor maintaining air conditioners in clients work places. Or a direct seller of computer hardware to business buyers, and all such businesses where your sales to individual clients are large, and you are in direct contact with clients.
The first need is of course client satisfaction. If the client is satisfied with your response time, after sales service and can depend on you, pricing may become secondary. All clients do not buy from a supplier whose sales at the lowest price. If your product cost is a small percentage of clients total expense or if your product is essential for your clients, you are onto something good. How to retain such clients despite all the competition? What are the other factors than client satisfaction?
Relationship is one such other major factor. Do you relate with your clients only professionally, or are very good friends? Both these extremes can hurt. For a long-term business relationship, good friendship is not good for health of your business. Any problem in the personal friendship will directly affect your business. What if you relate to your clients mechanically in a professional style totally devoid of personal touch? You know the answer yourself.
What is needed is a relationship that does not border on personal friendships, but crosses mechanical approach. A fine balance between personal and professional. CD Mohatta writes for business ecards for www.ecarduniverse.com. You can also see his text on love ecards and popular screensavers.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
I did everything possible to save our relationship. I gave in a lot, but I could not save. We will be breaking-up soon. That has already broken my heart. This relationship was made brick by brick over so many years. What all we did not do to make it
Category:
Skin and wrinkles- As skin ages and also with the effect of sun damage our dermal layer that contains collagen and elastin fibers that support the upper skin layer, lose lot of collagen. As the collagen is lost, wrinkles form and cannot be
Category:
Birthdy mens to tke birth. I forget wht I ws yesterdy nd I get birth gin tody. If you think of everydy s birthdy, becuse tody is the first dy of our remining life, re you wrong? How bout telling this to your sweethert nd sending
Category:
Shall I break-up? Am I right? Or my thinking is wrong somewhere? What if I hurt my partner with the break-up? What if I cannot live normally after break-up? Shall I recover from it? Should I break-up? I am having doubts out the reasons. I am doubtful
Category:
Hello Americans. How about downloading free Fourth of July wallpapers on your desktop? Who can resist Fourth of July wallpapers if they look all American and give a strong message about what is America, and why it is the greatest democracy in the world.
Category:
Sales is one of the most exciting professions. It is also one of the toughest professions. Selling to customers can be a real task. If by any chance, u get a tough buyer, u will need all the training to sell to him/her. Let me ask u - do u sell
Category:
Can riches buy happiness? Wealth can buy many luxuries, but not happiness. Money cannot buy contentment. Money can surely buy us time with a psychiatrist with who we can talk about our unhappiness, but no aunt of ney can buy us happiness. Sometimes
Category:
Can you guess about the future of any organization by looking at the faces of few employees and observing them for some time? I guess that you can. Let me tell you how. Any organization that is heading towards worthwhile goals shows strong enthusiasm.
Category:
Love and break-up are two sides of the same coin. It is invariabl break-up after love. For most of us it seems inevitable now a das. The question is onl of time. Some couples break-up after man ears, while some break-up after few months. What about
Category:
Holidays and screensavers make a great combination. Holidays are important because they change our mood. The most busy and depressed of us become happy and energetic during days. Watch the faces during Christmas, Halloween, thanksgiving and other
Category:
Are you feeling relieved after divorce or cheated? After many divorces people feel happy while in many rather more cases they feel cheated. Why? Divorce it self a very painful process and the times that lead to divorce are more painful. The question
Category:
Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and
Category:
All of us have heard quite a lot about e management. Thousands of books have appeared on this subject. The objective of e management is - how to set priorities, how to allocate e, how to effectively use it and how to get the best of the given
Category:
Fourth of July is coming soon. The greatest democracy in the world will be celebrating its independence day. All the citizens will remember that this was the day they got their edom. Congratulate each other and celebrate the spirit of democracy and
Category:
I heard a boy saying that he was shy and good-ooking. He was saying the bad ooking boys who are not shy attract girs. That made me think not about ooks, but about shyness. It is not that ony men are shy. Women may be shyer. Quiz yoursef if you are
Category:
This article is about Clock screensavers and their message to us that- Time Never Stops. On the Internet, Clock Screensavers have been newly introduced. In these screensavers, there is a background video in flash of nature and a giant Clock ticking on
Category:
I read a post by a girl that she had an ideal relationship for more than three years. The boyfriend had initiated the relationship and wanted them to commit to each other forever. One day suddenly he came up and said that he liked another girl. After
Category:
Everybody hates dandruff. No body likes the falling white flakes and the itching scalp. we all try many shampoos and treatments, both natural and chemical to get rid of dandruff. I want to ask many of you who suffer dandruff- how you sure that you
Category:
So you think that your partner might be cheating you? Why do you think that? Why not try this small quiz and find out the truth? A quiz is always very helpful in finding the truth. The quiz questions are simple such as- s your partner not love you?
Category:
One of the main causes of skin cancer is exposure to harmful s. If you thought that getting tanned at tanning salons was safer than the sun, please think again before visiting any salon again. Tanning beds and sunlamps are as dangerous as the
Category:
Other links at Business > Public Relations
Many organizations and busesses want media coverage of their activities, and at the same time many newsrooms are lookg for local (or even national and ternational) topics to cover. If you're belong to an organization that wants coverage, you can
Category:
Public Relaions or "PR" is one of he mos imporan facors in how you are perceived by he public a large. I is he relaionship beween your business and your cusomers, pas cusomers, communiy and poenial cusomers. There are
Category:
The First Rule for building a Successful Franchise Business is to establish a great PR operation. You need to build a good reputation and as quickly as possible. You ve to understand the value and the overwhelming benefits tt flow from
Category:
Marshawn Evans, J.D., has garnered a reputation as an inspiring, articulate and intelligent orator. In the same mode as multitalented trailblazing women such as Oprah Winfrey, Katie Couric, Tyra Banks and Kimora Lee Simmons, Marshawn is a: media
Category:
The people?s need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it may sound, is a
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
