What is Article Marketing?
30423
Internet > Internet Marketing
May 9, 2007
kingpin221
What is Article Marketing?
The Internet is undoubtedly the richest avenue of building businesses in our times. There are several thousands of websites that are selling something or the other online, thus leading to an expanding commercial universe, which we popularly know as e-commerce. E-commerce plays at extremely high stakes; the profits with online businesses can be in hundreds of multiples of their physical offices. The reason for this lies in online businesses being more globalized and easier to operate (read less administration, less taxation, less bureaucracy) than physical offices. But like any other business, online businesses also need marketing. And any simple kind of marketing won't do, since these businesses are generally sophisticated corporate businesses. Also the Internet has so many websites that gaining visibility for any one particular site becomes a major issue. That is why website owners are doing their promotions through article marketing in such a major way that it has today become the number one (both in quantity and quality) form of advertisement in the world, all forms of media included. As the name suggests, article marketing means writing articles for marketing, i.e. promotion. Website owners write special articles pertaining to their products and put them up on article directories, online publications or newsletters. These articles are annotated with short biographical information of the author of the article, and a link to the author's website. This is the basic device used in article marketing, which is known as a marketing article. Marketing articles are written with some specifications in mind. There is a conscious effort made at every step of the article writing process to bring the article as high in the search pages of Internet search engines as possible. This is done by a process known as Search Engine Optimization, simply known as SEO. The simplest way of optimizing your article for the search engines is to use a particular set of popularly searched words frequently in the marketing article. This set of words is known as a keyword. There are many tools that can suggest which keyword is more frequently searched by Internet users. The most popular software for this is Overture. Google is also developing a keyword search tool, known as the Google Suggest, which is already available in its beta version. Then there are several other things to be kept in mind, and making the article interesting and compelling is one of the most important ones. Since a lot would depend on how the article is perceived, efforts are made by the article writer to write in a simple manner, which is at the same time quite informative. The basic intention is that the article should drive the reader to the author's website. Article marketing has opened up a huge secondary industry, comprised of freelance writers. Every website owner does not have the time, inclination or talent to write for him or herself, and hence they get the articles ghostwritten. These ghostwriters, also known as freelance writers are operating from all over the world through the Internet. People who need marketing articles place their projects on auction sites like Guru, Freelance Work Exchange, Scriptance, Projet4Hire, eLance, etc. and people who are interesting in writing offer their bids. There is actually a very small percentage of website owners who write stuff for their own websites. Article marketing helps to create awareness about the website and leads visitors to it. This could actually result in final sales and generate business for the website. This is an improvisation of what has already been happening ever since the newspaper and print media came into vogue. It is with the revolution of the Internet that article marketing has become almost synonymous with Internet article marketing.
Ryan Smith is the author of the hot, new, ebook "Article Marketing Success." Download your free copy at http://www.e-profitsubmissions.com
send email to kingpin221
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Ever wonder what article marketing actually was? Ever wonder why it could be the one most important thing in your Internet Marketing experience?
Category:
Think that all there is to it, is to write and submit your articles? There's one more very important step to perform prior to submitting that article.
Category:
A unique way to get the most out of each article you submit is to split test your article. Here's how it is done and why.
Category:
Lead generation is the life's blood of any website. Article marketing can be the most effective way to gather the most quality leads available. Here's how.
Category:
Webmasters are always on the look out for great advertising bargains. Anything to help them make more money from their website. But, they should also beware of anything and any advertising that sounds too good to be true.
Category:
Did you know that article marketing can help an offline business grow? It can become the driving force in building your offline business like few other advertising methods can. Look here!
Category:
Reaching a niche market through article marketing can be the best and, in some cases, the only real way, to reach your target market effectively.
Category:
The latest trend online is the term search engine p[timization penalties. They are real. Webmasters are working overtime to avoid the penatlies and the loss of revenue that comes with it. Here is a brief explanation of what they are.
Category:
Want to really trash your online business? Or Do you want to avoid the search engine penalties? Read here for some ways to keep your site listed and to avoid the pitfalls of being dropped from the search engines due to plagarism.
Category:
One of the most important aspects of article marketing is to keep the directories happy with your work. Here are a few tips to help make that happen.
Category:
When the order of the day is to submit multiple articles, how does one avoid the SEO penalties that can come with his or her many articles?
Category:
Want to avoid the dreaded SEO penalties when writing articles? Here are a few proven tips that can help!
Category:
With SEO being the latest Internet Marketing rage, there are a number of sites out there who are trying to take advantage of this for their own ends. Here are some of the things to look for.
Category:
Search Engine Optimization can build both traffic and leads to your site with great effectiveness. Here's how.
Category:
For the article marketer, whether you are new or have some experience! Here are A few tips and ideas that can help you in your article marketing success.
Category:
Looking for ways to get more traffic to your site? Here are some ways to do it that are simply the best!
Category:
Article marketing requires some writing skills. If you are not sure whether or not you can write, there is another option. You can hire the ghost writer to do it for you.
Category:
Protecting yourself from credit card fraud has become a neccessity in protecting yourself from other forms of financial fraud. Here are a few basic tips.
Category:
Why would any Internet marketer choose to use this form of Internet promotion for his or her site? Look inside for some interesting answers and why you should be using it.
Category:
Wonder how to handle multiple article submissions? Here are some tips on effective article submission management.
Category:
Other links at Internet > Internet Marketing
Let's face it, product reviews are becoming a vital part of any advertising campaign. Do not overlook it as it is one of the most effective ways to raise interest among potential customers.
Category:
Making money through affiliate marketing is one of the most rewarding careers one could ever have. What's good about this business is that anyone can join and make their way to success.
Category:
One of the easiest ways to increase web traffic for very little work is to add some viral effects to your web site. I'll explore some of the main techniques I use to viralize my websites here.
Category:
Deciding to write your own articles can be an intimdating decision. The truth is, writing your own articles can be fun! The benefits of this can be unbelievable!
Category:
With any online business, generating traffic to view the products or services you have to offer is essential.
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
