Five Ways to Market Your Band
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Arts & Entertainment > Music
Jun 20, 2007
tycohen
Five Ways to Market Your Band
If you are a musician then you are a business yourself. You are in the business of marketing yourself or figuring out how to promote your CD. This requires a lot of work and sometimes it may seem endless. You are constantly trying to solicit new "customers" for your business, your fans. Not only do you want your fans to enjoy your music but you also would love to turn some profits in the process. Marketing is going to be your best musician's resource out there and you should take full advantage of. You marketing ideas need to go beyond just a t-shirt and a CD because that is unoriginal. You want something that is distinctive and fresh. Don't get me wrong, some of the best music promotional ideas are CD's and t-shirts but you can do so much more now-a-days. 1. Have you considered an email address list? Each visitor to your website and your shows should have their email address collected. This will allow you to send them information like when your next show is going to be or when you new album will be released. 2. MP3 ringtones are hot music promotional ideas and you should definitely have some recorded. They are an awesome way for people to advertise your music every single time their phone rings. You also have the possibility of bringing in some profits from the sale of these. 3. Another hot music promotional idea has to do with the new mini DVD's called pocketreels. Not only would you look technologically up to date when handing these out, but people are going to be super impressed. Look no further for ideas on how to promote your CD because these little mini DVDs are it. You can put your bands music video on there or anything else you think of. Be creative! 4. Sure, everyone has pictures of their band but have you ever thought of using a professional photographer. The price range varies immensely depending on what you are looking for. But, there is good news. You can try hiring a student photographer for relatively cheap. This way you will have a plethora of photos or videos to use for all types of marketing. 5. An awesome musician's resource is a publicist. Of course, there prices can be a bit expensive but honestly, there services are worth it. They really know how to promote your CD and your band. A great publicist can get your band in magazines and newspapers all over the place. If you have the opportunity to use any of the above marketing tools then you are guaranteed some results. The trick to all any music promotional idea is that you have to be persistent, consistent and creative. Constantly be searching for how to promote your CD in innovative ways. Technology is the key and will give you ideas you are looking for. Don't get lost in the dust!
Online music industry's most recognizable voice-the former owner of an Indie label-current owner of Platinum Millennium Pub. & music industry seminar speaker/panelist. Author/creator of 40+ best-selling music biz materials & other "How to" resources, that helped 1000s of people. http://www.musiccontracts101.com/docs/products/002/ for more on Music Promotional Ideas, How to Promote Your CD, & Musician Resources
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