Use Pay Per Click (PPC) to Increase Traffic to Your Website
29692
Internet > Web Development
Jun 20, 2007
millerl46
Use Pay Per Click (PPC) to Increase Traffic to Your Website
Pay Per Click (PPC) is an advertising method that can be used to promote your website. By placing a PPC ad, you are paying the search engines to bring traffic to your website. You, the advertiser, pay a "cost per click" each time a person clicks on your ad. This cost is determined by the amount you bid for each keyword associated with your ad. You place an ad using the keywords you want to reference to your website, and place a bid on those keywords for placement rank. The higher the bid, the higher rank you can obtain in the search engine for placement of your ad. When a person searches for your keyword, your ad will appear in the search results. Each time your ad is clicked on, you are charged the amount that you bid on for the word being searched. There are several PPC search engines. The most popular ones in the US these include: . Google . Yahoo . MIVA . Kanoodle . LookSmart . Lycos . goClick . Enhance . Searchfeed . ePilot . Search123 . 7Search In the UK these include: . MIVA UK . Mirago When you place your PPC ad campaign with one the search engines, be sure the keywords that you use are the same as the primary keywords used in your website. You also want the keywords to be the same as those in the title of your ad. Use very targeted keywords. Do not bid on every word that you think might relate to your site. While this may attract additional traffic to your site, it will not be the targeted traffic that you want. You want your ad to bring traffic to your site that will convert into a sale. By placing your ad using targeted keywords, you will be bringing potential customers to your site and not visitors. Since you are paying each time someone clicks on your ad, you don't want to pay for visitors. It is also advantageous to place more than one ad campaign for your site. The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign for your website. The cost of PPC can become very expensive very quickly. This cost can be controlled, however, by setting a limit on the amount that you tell the search engines you are willing to pay per day for your ad campaigns. You can also control the amount of clicks by only using targeted keywords related to your website. If used properly, PPC is a great way to get targeted traffic to your website. Just make sure your ad campaigns are set up to use the same keywords that your website is optimized for. When you set up an ad campaign, the search engine will crawl your website. If the keywords in your ad campaign are different from those in your website, you will have a higher bid rate. Don't run one ad campaign with 100's of keywords. Run two or more ad campaigns using a smaller number of targeted keywords. The search engines are constantly changing their rules and guidelines. Be sure to keep current with all the changes and adjust your ad campaigns accordingly.
Loretta Miller runs a site where the goal is to help people increase the traffic to their website. http://increasesales.wordpress.com/
send email to millerl46
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Writing articles and submitting them to article directories is an inexpensive way to get traffic to your website.
Category:
Is there a subject or hobby that you enjoy or know a lot about? If so, you can become an expert. Is there a subject that you would like to know more about? If so, you can become an expert.
Category:
There are several ways you can earn money using a blog. A few of the ways is with Affiliate Sales, Adsense sites, resale rights or with your own product.
Category:
Whether you are an affiliate marketer, or have a website or an online store, blogs can be a fantastic way to draw traffic and people interested in your product.
Category:
Pay Per Click (PPC) is an advertising method that can be used to promote your website. By placing a PPC ad, you are paying the search engines to bring traffic to your website.
Category:
There a several ways that you can send traffic to your website from eBay. Your About Me Page is just one method.
Category:
The question regarding making money using articles and adsense has been asked many times. The doubters will tell you that it's not possible. If that were true, there would not be so many people making their living writing articles for their Adsense sites.
Category:
Use your eBay listings to drive traffic to your site or store. You can do this by writing information ebooks.
Category:
If you use eBay as a means of generating income, you want to have more than one eBay account. Yes, eBay does allow multiple accounts.
Category:
Blogging for profit is a goal many people hope to be able to obtain. This endeavor is not out of reach for someone with a willingness to work and who has a knowledge of blogging.
Category:
Blogging is a great way to obtain traffic to your site. It can also be a way of obtaining free traffic if you choose one of the sites that offer free blogs. By maintaining a blog, you can increase your exposure on the internet.
Category:
There are several ways to start making money as an affiliate. The first thing you need to do is to find two or three affiliates that you would like to promote. These should be products in the same general niche.
Category:
Other links at Internet > Web Development
This article is for professional realtors who are interested in building or upgrading a Real Estate website. I discuss the pros and cons of a template website vs a custom built Real Estate website.
Category:
Writing and submitting articles can do a lot for the growth of your business. It can help you increase your web sites link popularity, increase your exposure by reaching more people, obtain higher search engine ranking for your web sites and best of all g
Category:
What is the definition of the perfect link? Aside from search engine algorithms or the engineers that program them having the "absolute answer" to this quandary, here are our top 10 factors for SEO to look for in building or receiving the perfect link.
Category:
One way to begin to achieve some search engine ranking is by using free search engine submission.
Category:
It is interesting to watch the varied reactions to the new Yahoo! search. As a spectator I can sit back and take it all in and form my own opinions. I can then apply my ideas to my clients and watch them succeed. One such topic of interest of late is Yaho
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
