How To Build a Huge Pay Per Click Keyword List
29085
Internet > Internet Marketing
Jun 19, 2007
dustmagic
How To Build a Huge Pay Per Click Keyword List
Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc. Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword. Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds? Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still. Next try expanding into types of mortgage - flexible, interest only etc. take these and mix them up with your first list, as you do this you'll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc. Avoid the general keywords and dig a little deeper to expand on related terms or, here's a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order. You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn't matter if this domain doesn't exist, people type things like this into a search engine so it's possible you can pick up low cost traffic with these keywords. For some quick avenues to explore check out these keyword goldmines - Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo's, hyphens instead of spaces. Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler. Another great source for keywords are your site Log files they'll tell you exactly what keyphrase has been used to find your site by a visitor.
Darren Yates is the creator of PPC Accelerator a software shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Watch the video demonstration - PPC Software
send email to dustmagic
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Four simple areas of your personal credit to look at and consider when attempting to repair your credit score.
Category:
Why does Bridging Finance remain the fastest and most appropriate loan type for making a property purchase quickly.
Category:
A Life Insurance Cover Quote is straight forward to get. But there's more involved in arriving at your final Life Insurance Quote.
Category:
Most Pay Per Click advertisers forget this very important step of the campaign set up process.
Category:
A brief listing of the most common terms relating to debt, debt relief and debt consolidation.
Category:
Although it's something no parent would ever really want to consider Life Insurance for you child can bring many benefits.
Category:
There area lot of factors to take in to consideration when choosing your Auto Insurance. Are you searching for the right type of Auto Insurance?
Category:
All is not as it seems when it comes to Credit Card Cheques and Credit Card Cash Advances.
Category:
What do you need to consider when choosing a secured loan? A brief overview of the secured loan the benefits and pitfalls.
Category:
A comprehensive overview of what to watch for when choosing your Life Insurance.
Category:
Have you truely considered the impact the loss of someone close will have on your finances?
Category:
7 reasons why you should consider Pay Per Click Advertising. They're not what you think.
Category:
The simplest way to get cheap term life insurance is to have a policy with a shorter life span. But this is not the only way and many other factors come into play.
Category:
How do you judge what is the right insurance amount or the most appropriate type of life insurance for you?
Category:
If you have an Adsense site, or maybe a network of them. Then you need to read this article before you do anymore work on it! This will seriously boost your Adsense profits.
Category:
How can you save money at restaurants and on car rental and avoid being ripped off when you travel.
Category:
Other links at Internet > Internet Marketing
There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterpr
Category:
Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.
Category:
Autoresponder success is easy to achieve if you can properly grasp the important secret strategies that comes with it. Here's how.
Category:
With all of the emphasis on article writing and unique content for website traffic and Internet marketing sales many people have turned to article content spinners to churn out more articles faster than ever before. Let's take a look at this new technolog
Category:
If you want to earn money online, your online business needs traffic. Among all the various ways of advertising a website, article writing and submitting remains the most effective and affordable way to promote your online business.
Category:
Site Sponsor
Directory Statistics
Articles: 68285
Categories: 501
Yahoo Entertainment
