Pay Per Click - How To Optmize Your Landing Page
29080
Internet > Site Promotion
Jun 19, 2007
dustmagic
Pay Per Click - How To Optmize Your Landing Page
A page optimized for your Pay Per Click campaigns can increase your sales or desired action by 400%. I've witnessed it myself. I'm going to reveal some very exciting techniques and tactics in this article that will explode your ROI by showing you how to optimize your landing pages way beyond what you might expect. So here goes. Your landing page should be seen as part of your ad. They should work together. For best results you should build or modify a page specifically for your Pay Per Click campaign. Optimize the path you want people to take on visiting your site. It may make sense to strip out almost all your navigation, certainly remove any banners or links to other offers you may have. Here's a quick list of key points to consider - ? Keep your original objectives (sales, leads, opt ins) in mind. ? Refer to specific keywords, offers, and calls to action on your landing pages. ? Make your landing page navigation as simple as possible. Even to the point of removing all links bar the required action link e.g. the buy or submit button. ? Remove unnecessary distractions, streamline your page to get the required action. ? Help people get what they want in three clicks or fewer. ? Don't create obstacles that discourage easy sales transactions. It seems like a lot to remember but most of it is common sense. Focus on getting your prospect to do one thing, simple single page sales letters work. I'll reiterate we are focusing here on making your prospect do the one thing you desire of them, don't distract them away from that. Consider your site design. When it comes to website credibility criteria according to Joe public design is no1 at 46%. Believe it or not this is above a privacy policy, the copy or even the name and reputation of the company your prospect is dealing with. Superficial as it is having your site professionally designed will help win you customers. Choose a landing page related to your ad don't just link to the homepage unless it contains the relevant action you are trying to achieve. Double check your ad url takes you to the correct page if your not linking directly to your home page. The last thing you need is to work hard on a campaign only to discover you're sending prospects to the wrong page. Again put yourself in their shoes and go through your page the way they would. What would they like to see what would reassure them, entice them and encourage them to take action? Remember to check your log files for browse patterns. If you find a lot of prospects add a product to their basket but then leave, it could be that your checkout process is missing some vital ingredient e.g. you're not reassuring them that they're totally safe in using their credit card on your site. Or what if your site breaks for some unknown reason at some point. Maybe people are trying to buy but getting an error on clicking through to your checkout. Run through everything. Check all your links are working on the landing page at least. Most of all be upfront with your visitors strive to give them confidence in your page and your site. It's always good to have contact details prominent, phone numbers, email and even your address. It gives the impression this is a real and accountable business.
For even more insider information on Pay Per Click landing page optimization and many other Adwords secrets and tactics, brought together after 3 years of using the Adwords system, visit my PPC Software site for the free Adwords Mini Course.
send email to dustmagic
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
A brief listing of the most common terms relating to debt, debt relief and debt consolidation.
Category:
Although it's something no parent would ever really want to consider Life Insurance for you child can bring many benefits.
Category:
Have you truely considered the impact the loss of someone close will have on your finances?
Category:
The simplest way to get cheap term life insurance is to have a policy with a shorter life span. But this is not the only way and many other factors come into play.
Category:
Which is the best type of policy for you and your Life Insurance circumstances?
Category:
If you have an Adsense site, or maybe a network of them. Then you need to read this article before you do anymore work on it! This will seriously boost your Adsense profits.
Category:
Adsense is one of the quickest, easiest and most lucrative routes to online profits.
Category:
Know what you need from your life insurance and you'll be in a better position to get the cheapest deal.
Category:
Can you live the dream and work from home making a full time living as an eBay seller?
Category:
Googles recent patent publication reveals how they rank sites. Some of the info here you could never have guessed at.
Category:
If you are not tracking your keywords you have no idea which keywords are converting to sales / leads and which keywords are loosing you money. Here's a unique way to track your conversions in real-time. The Adwords system doesn't have this feature availa
Category:
Proven, not only by myself. How long can we get away with it? Who knows? Start now and you'll get away with it the longest you possibly can. Saying that Google have OK'd it.
Category:
How do you judge what is the right insurance amount or the most appropriate type of life insurance for you?
Category:
A list of some of the most common Mortgage terms. Useful for your site visitors and full of search engine power keywords.
Category:
You may be single but that doesn't mean you shouldn't seriously consider Term Life Insurance.
Category:
You need to dig deeper for your Pay Per Click advertisng keywords. Otherwise you're haemorrhaging cash. Here's Why!
Category:
Other links at Internet > Site Promotion
Although free classifieds aren't as effective as they once were, there are several free classified sites that not only do the search engines love, but these sites get lots of traffic. You can use these sites to market your business, whether you have a web
Category:
The Google sitemap makes it possible for a website to get listed and get updated by the search engine. Setting up the generated sitemap helps speed up the addition of the web pages of a site to the google listing. Sitemap generators also makes it easier f
Category:
As a network marketer, your whole business is basically whittled down to one thing. That one thing is to get as many people as possible to the site you are promoting through your business link.
Category:
When begin a home based business, want to gain a distinct advantage over other companies that are offering similar products to the ones that are offering. It is essential that attract new customers to r site through advertising. If
Category:
How productively use a traffic rotator! What is a traffic rotator? How can you benefit from using a traffic rotator? How is effective split testing used with traffic rotators? A traffic rotator is very useful tool when utilized
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
