Finding Your Market Share With Article Marketing
29013
Business > Marketing
Jun 19, 2007
tkelly
Finding Your Market Share With Article Marketing
The Internet is here to stay, and it's only going to become larger in the lives of businesses and their customers. In the 21st Century, it's simply not possible for a business to avoid it; if you're not marketing on the Internet, your competitors certainly are, and you will lose out. Of course, many of the old-fashioned marketing models can still get the job done, but only to a certain extent. Television and radio advertisements will still reach some customers, but technological advances such as TiVo, satellite radio, and the Internet are quickly rendering these modes of advertising obsolete. Meanwhile, fliers and mass mailings can be effective in the short-term, but do not earn respect from customers. In short, the Internet is the only advertising medium that is growing in effectiveness. The smart business owner will accept this reality, and use it to her advantage. Yet for many, the Internet is mysterious territory. How can we use the Internet to increase our market size and get ahead of the competition? First, know your marketing budget. If you are a small business, you might not be able to afford many of the advertising techniques that larger companies use. This can actually be to your advantage, as many larger companies are incapable of changing with the times. This is why the Internet is our greatest tool. The purchase and maintenance of a website is a very affordable alternative to old-fashioned advertising mediums such as billboards or television commercials. Second, know your target customers, and know where to find them. We may not think about it very much, but the Internet is, in reality, not a single medium -- rather, it is many diverse mediums. If you're advertising to a younger demographic, youth-centered social networking sites such as Myspace and Facebook are essential starting points. To target the slightly older generation -- Gen-X'ers and younger baby boomers -- start a blog, and update it regularly. Middle-aged to elderly generations are, in general, on the Internet far less than their younger counterparts -- yet their Internet presence is increasing. Think local newspaper sites, medical sites, and political sites that deal with older people's issues. Also, on the Internet you want to associate your business website with other websites that your customer base would tend to browse. For example, if you sell vintage clothing, you might want to advertise on independent music websites. If you sell pet supplies, try advertising on a site that contains articles about pet issues. Whatever the age and character of your target customers, you can find them. The key is to figure out where they are, and to contact website owners about advertising. Third, there are countless ways to generate hits on your website, and advertising on other sites is only one of them. Consider this: If you are confident in your expertise of your field, consider article marketing. If you do a Google search for "how article marketing works" you'll find some great info on how the process works, and where to start. You simply need to generate the content -- which should be easy, as you will be writing about what you know -- and submit it to the distribution service. You may be asked to make revisions, which is not a bad thing. These services exist to help you increase your market size. Also, it's important how you categorize your articles. Think of what your customers are looking for, and categorize your articles as such. With each of your articles that is accepted for publication, your business's website will be linked in your "About the Author" section. If your articles are well-written and insightful, you should generate thousands of hits to your website, which will lead to a higher ranking on the search engines. In the 21st century, we must respect the importance of the Internet and, particularly, search engines. The simple use of keywords will no longer get you ahead. Article marketing is one of the best new Internet marketing techniques that can put you ahead of the competition.
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer. http://www.articlemarketer.com
send email to tkelly
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
If you're a small business owner, you probably have a website, which likely receives a fair amount of traffic. Nevertheless, you are always looking for ways of building site traffic that can help you grow more competitive.
Category:
Finding new customers is the challenge for any small business. Daunting? Not when you use the simple and affordable method called article marketing.
Category:
Tired of seeing your competitor at the top of your market niche? Give yourself permission to succeed, and do it the fast, easy and affordable way.
Category:
Looking to build site traffic and find new customers? Learn the basics of article marketing for a simple and affordable way to get the exposure you need.
Category:
Looking for new customers? Article marketing will help you cut the clutter and reach your market.
Category:
The fast, easy way to stand out online is to provide informative articles to online publishers. Let an article distribution service do the heavy lifting for you.
Category:
Defining your target market is No. 1 on the agenda for most new businesses. Determine your audience, then use article marketing to reach them quickly and effectively.
Category:
Seem like only companies with broad name recognition find their spot on the search results? With article marketing, small business owners can use this back to basics approach for their own shot at fame!
Category:
Leverage the power of the Internet to market your small business. Learn the simple and affordable way to make some noise and build traffic to your site, with article marketing.
Category:
Knowing what publishers really want makes all the different in article marketing. Learn how to give them what they crave.
Category:
Make it fresh, make it lively...by updating your content frequently, and constantly sending out new articles, your audience will keep visiting, keep reading, and keep buying!
Category:
Lost online? Need to build site traffic but don't have a huge SEO budget? Article marketing is the back to basics approach that drives qualified traffic, without a big budget.
Category:
Not a writer? No worries. This articles offers a good checklist of things to do...and avoid...when crafting articles to promote your site.
Category:
Connect with your target market the fast and easy way. Your readers are out there...give them what they need!
Category:
The Web is driven by its users, searching online for informative content that answers their questions. Is your business out there giving those answers? With article marketing, you will be.
Category:
Online marketing is becoming more and more competitive, particularly for small business owners who seemingly can't compete with huge companies in search engine results. Get a jump ahead of the competition with article marketing.
Category:
Article marketing is sometimes called a "new" thing, when in reality is a return to the basic principle of supplying informative content to publishers. Trendy? Maybe. Effective? You bet!
Category:
To build credibility and establish your online identity, turn to article marketing. Learn the basics behind the process, and get started today.
Category:
Other links at Business > Marketing
Your first work at home internet business is like your first girl friend, you will remember that through your life. It is very healthy to recall those memories, because then you suddenly understand how much you have learnt.
Category:
With so many unfounded claims of striking it rich with a home business, this article filters out the noise and boils down to the critical components of ensuring you choose a business that's right for you, and that you don't fall victim to the 97% of faile
Category:
According to UK-based market research firm Merchant Research & Consulting Ltd. (UK), metallic titanium market is characterized of brief spans of extra-high demand and much more longer periods of demand downturn. Future prospects for titanium market are br
Category:
You can easily attract hundreds of new reps into your business, but it may not be how you may think.
Category:
The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid 20th century.
Category:
Site Sponsor
Directory Statistics
Articles: 68228
Categories: 501
Yahoo Entertainment
