Case Study: Using Articles To Increase Traffic and Ranking
28190
Business > Home Based Business
Jun 19, 2007
jwatsonl
Case Study: Using Articles To Increase Traffic and Ranking
If you have a website (and if you are looking to make money online, you need one) you most likely have the same problem as the rest of us, traffic. We all want more traffic; however, as search engines get smarter traffic is harder to find. Recently I came across one of the best written articles I have ever found. The SEO Tip was about article marketing and it's effect on a web site's traffic and ranking. They clearly pointed out the success they have had with article marketing and what they did to make it work. After reading the article, I thought I would start a case study using some of the ideas mentioned on the SEO tip article. As part of this case study, I will detail every action I take for this project and then list and track the results. If done correctly, I will be able to show empirical evidence about the effect article marketing can have on a website. The goal: To use Article Marketing to increase links and traffic. The Metrics: I will be using Google Analytics, and Google SiteMaps to track the results. Any increase in links, search engine rankings, and traffic will be easy to monitor. Step One: The Landing Page Step one of the process is deciding upon, or creating, a landing page. In this case, I have made a new page targeting some of the long tail keywords around the keyword "eBay store." I used the the keyword difficulty tool over at SEOmoz to help select what keywords to target. I ended up choosing the following keywords for the landing page: Open eBay Store: Per SEOmoz, Keyword Difficulty 32% Slightly competitive, top rankings require well optimized on-page use and moderate link strength. and Starting an eBay Store: Per SEOmoz, Keyword Difficulty 29% Low competition, top rankings achievable with well optimized on-page keyword use and light link strength. Notice I chose relatively easy keywords, as opposed to make money online, in order to better demonstrate the results of this study. The landing page was created a week ago and therefore has no links or traffic (as I have not done any link building..yet). As with all my pages, I've optimized on page factors to be more search engine friendly and will use off-page optimization techniques. If you are curious about some of the on-page optimization techniques I used, just right click and select view page source on the landing page. I also used the W3C validator to ensure the page was XHTML compliant and used Copyscape.com to ensure the content was unique. Step Two: Writing / Submitting an Article About The Landing Page I am in no way a professional writer, I don't even like writing. But, it's necessary and once I put my mind to it, I can usually come up with something. In this case, I already had a topic ( and landing page ). All I needed to do was write an article that expand upon the landing page and make it unique enough that I did not run into any duplicate content issues. Using a great article at WilsonWeb.com as a reference, I decided upon and submitted my new article (one different than the landing page) to the following article sites: EzineArticles.com, GoArticles.com, ArticleDashboard.com, ArticlesBase.com, SelfGrowth.com, ArticleCity.com, IdeaMarketers.com, ArticleAlley.com, SelfSEO.com, Amazines.com, ArticleTrader.com, ArticleFactory.com BusinessKnowHow.com, PromotionWorld.com, URHowTo.com and ExcellentGuide.com. In addition, I also used the article submission service over at Article Marketer. Step Three: Write a Press Release After careful consideration, I decided to skip this particular step and my topic article and landing page were not consistent ant with a suitable press release. However, I highly suggest doing a release if your topic warrants it. Step Four: Monitor Results *results shown for landing page only* It can take months for articles to be picked up on various websites and it can take up to six months for an article to "exhaust" itself on the internet. I will post weekly updates including stats on this case study.
If you would like to see up to date statistics showing the results of this case study, please visit Make Money With Articles: Case Study for more information.
send email to jwatsonl
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Be aware of credit risks and use your money wisely after all, you worked hard to earn it. Often the easy credit solutions will come back to bite you in the butt.
Category:
When people use the internet, they are very specific in their search terms and expectations. Placing your website in front of the right people at the right time will ensure your success.
Category:
This article is intended to explain how and why you need to start and use your own eBay store. After reading this article you should be able to easily understand the importance of having an eBay store and know how to set one up.
Category:
Selecting the right insurance broker is paramount. The right broker will be able to answer your questions and be knowledgeable and skilled enough to get the most for your policy. Don't make a life altering mistake by choosing the wrong provider.
Category:
A simple yet funny Top 10 David Letterman Spoof. Anyone that uses eBay on a regular basis will be able to appreciate this.
Category:
When building or strengthening the arms, some trainees make the mistake of putting more emphasis on the development of the biceps. This may be due to the fact that bodybuilders who make the traditional bodybuilding pose (standing up with arms flexed hard)
Category:
Most of us are looking for an easy way to make money online these days. Often though, we do not see one of the simplest ways which is right in front of our eyes. Content and Article Writing. You'd be surprised how much one could make simply typing at home
Category:
There are many pay per click companies that offer these advertisements and they each have their advantages over each other.
Category:
Recently I came across one of the best written articles I have ever found. The SEO Tip was about article marketing and it's effect on a web site's traffic and ranking. They clearly pointed out the success they have had with article marketing and what they
Category:
While it's true that the internet has been around for more than a decade now, it is only recently that companies have recognized the potential of internet marketing and advertising.
Category:
In order to get the maximum potential out of your website you can use a combination of different methods giving many different streams of income from the one site. Always remember to keep your site updated with unique content on a daily basis making users
Category:
To start your own online business, you must first do adequate research on what sort of online work interests you. Research is paramount and could determine your success or failure.
Category:
Copywriting may remind you a lot of doing high school essays over and over again. But, there are a few major differences, one of which includes making some real good money.
Category:
Many smokers have tried to quit smoking by abruptly stopping their habit immediately, only to go back to their habit one or two days later. Better to quit smoking gradually. Before we go to the steps on how to gradually quit smoking, it is very important
Category:
Other links at Business > Home Based Business
This is why writing short, content-rich reports becomes an important and easy way to generate cash flow for your online business.
Category:
Starting a home office is like mastering your own destiny and being the captain of your own ship, as you work with your whole heart and not just pursue unrealistic figures.
Category:
Many ads omit the fact that you may have to work many hours without pay. Or they don't disclose all the costs you will have to pay. Countless work-at-home schemes require you to spend your own money to place newspaper ads; make photocopies; or buy the env
Category:
A plan will go a long way to make your business blog profitable. By sticking to a daily routine, you will make the most out of your blog.
Category:
Answers to one of the most frequently asked question about selling on eBay.
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
