5 Tips to Improve Your Adsense Targeting
27494
Internet > Adsense
Jun 18, 2007
weblaunch
5 Tips to Improve Your Adsense Targeting
As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements (PSA) and ads unrelated to the content of my site. Fewer relevant ads mean fewer click-throughs and ultimately lower Adsense revenues. However advanced Google's contextual ad serving algorithm may be, it is still a computer program (as opposed to a human being) trying to figure out what a web page is about. Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on. 1. Avoid too much content on a page If Adsense does not understand what is your page is about, it cannot deliver ads targeted to its content. Although a human being can easily tell what a web page is about by taking a glance at it, computer algorithms are no so intelligent. If your page contains too much content, chances are that it also contains too many seemingly unrelated keywords. Adsense becomes confused and displays PSAs or ads unrelated to the topic of your page. Try dividing the page into smaller ones, each focusing on just a few related keywords. 2. Avoid too little content on a page If your page contains lots of graphics and very little text, Adsense may have a hard time figuring out what it is about. This is especially true when the bulk of your content is derived from graphics and scripts. When possible, use text rather than graphics to display website names, page titles, and headline texts. Make certain to include your keywords in the title of your page and repeat them throughout the page. Avoid hiding your text through sneaky tactics, such as using tiny fonts or making your text the same color as the background. This may be construed by search engines as spam. 3. Repeat keywords that you are targeting Keyword repetition makes it easier for Adsense to decipher what your page is about. Do this in moderation as excessive repetition may be considered spam by the search engines. Excessive repetition may also make your writing sound awkward to the human reader. Instead of repeating the same keyword more than 5 or 6 times on a page, use synonyms and related keywords. For example, instead of repeating "Adsense optimization" 20 times, you might try alternative phrases like "increase Adsense revenues" or "earn more from Adsense". 4. Avoid acronyms I once wrote an article on pay-per-click advertising for one of my sites, and after I uploaded the article, I was perplexed to find ads for Apple computers on the article page. In fact, none of the ads had anything to do with pay-per-click advertising. Upon closer inspection, it occurred to me that I used the acronym PPC in place of pay-per-click numerous times in the article. As it turned out, "PPC" also stood for "PowerPC", Apple's line of Power Macintosh computers, which explained why I was getting all the Apple related ads. When I replaced all the "PPC" with "pay-per-click" and "pay per click", the problem went away. 5. Choose keywords with commercial value You may get public service announcements rather than paid ads if your page deals with a subject matter whose keywords no one bids on. A remedy for this is to incorporate keywords with commercial value into your manuscript. For instance, if your page is on some obscure medical condition, you might try sprinkling a few drug names into your document to make it display paid ads rather than PSAs.
Oudam Em is the webmaster of UnlimitedTraffic.net, a site that offers a wide range of cost-effective web traffic solutions. Visit his SEO Blog, to for more tips and articles on internet marketing and search engine optimization.
send email to weblaunch
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
As the number of websites grow everda, it is becoming increasingl difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularit heavil into their ranking algorithms, building relevant links to
Category:
Just like previous attempts to name the world's seven wonders, Bernard Weber's campaign is seriously flawed and arbitrary.
Category:
This list of top 10 strategies for building links is based on my own experience of building links to my sites throughout the years. It is important to keep in mind that when it comes to SEO, nothing is set in stone.
Category:
Bid-for-position web directories, or simply "bid directories", are an exciting new way to buy text links. As the name suggests these directories allow site owners and visitors to bid for a higher position in the listings. Bid directories allow people not
Category:
Submitting articles to article directories is often a tedious process that involves author registration, proper formatting, and familiarity with the editorial guidelines set by each publisher. There are now hundreds of article directories that cater to
Category:
There are currently over a hundred million websites on the internet competing for the eyeballs of visitors. How do you make your site stand out above the rest? The SEO and internet marketing gurus will repeat the old content is king mantra and will tell y
Category:
While no one really knows how search engines factor reciprocal links into search ranking calculations, let's suppose that the naysayers are right-- that is, reciprocal links provide no SEO benefits whatsoever. Should we then abandon the practice of recipr
Category:
Because of he anonymous naure of he inerne people are generally more skepical when i comes o doing business online. Owing parly o famous inerne scams sensaionalized by he media and o bad personal experiences online, people are less likely
Category:
As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements (PSA) and ads unrelated to the content of my site. Here are some tips to help you optimize your pages to make them more Adsense-friendly.
Category:
Other links at Internet > Adsense
Looking to maximize your adsense earning and tips to making more money with google adsense program? Here are 6 tips from some of the top experts.
Category:
Adsense and other forms of Contextual Advertising are a revolutionary tool but is it right for your website?
Category:
Exactly how should you utilize technology on your Adsense site to increase your earnings.
Category:
People unconsciously ignore ads, not because they aren?t interested in the products or services that are being offered, but a natural instinct to focus on the material they?re reading and block out ?distractions?. Remember: they?re on the web to look
Category:
Google Adsense is a simle online business model where you allow advertisers to show their relevant advertisements (in short ads) on your website. When your visitors click on their ads, you earn a fee. This ay-er-click model gives a good
Category:
Site Sponsor
Directory Statistics
Articles: 68214
Categories: 501
Yahoo Entertainment
