Some Ideas For Viral Marketing
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Business > Marketing
Jun 15, 2007
Some Ideas For Viral Marketing
In this article you will be presented with some ideas to help you start your Viral Marketing campaigns, the ideas have been taken from my marketing Tool Chest. These are tried and tested techniques taken from years and years of study, attending seminars, being coached and mentored. It is recommended that you start with two or three techniques master them and then move on to incorporating others into your marketing arsenal. 1. Purchase the branding rights to a viral E-book and allow people to give away your free E-book to their visitors. Then their visitors will also give it away this will just continue to spread your ad all over the Internet. 2. If you have the ability to set up a forum or other bulletin board you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one so just include your banner ad at the top of the board. 3. Do you have a knack for web design? Create some templates, graphics etc and upload them to your site. Then allow people to give away your free web design graphics, fonts and templates. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact. 4. Write an E-book. Allow people to place an advertisement in your free Ebook if in exchange they give away the Ebook to their web visitors or Ezine subscribers. 5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or Ebooks. Include your resource box and the option for article reprints at the bottom of each article. 6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name website and contact information. Business To Business Marketers Use Of Viral Marketing: Business To Business Marketers use viral marketing by e-mail as a marketing tool; what did you think I meant? Viral marketing can work well for B2B providers as long as the following is true: a) The product or service has to add value for the sender as well as the receiver. b) The offer has to be deliverable. You don't want to offer a product that you can't deliver if demand grows rapidly. c) The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this. d) The best viral marketing campaigns use existing networks to move the message along. The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business. Using e-mail makes it incredibly easy to pass information on to a friend or colleague especially if it involves something fun or free. With millions using the Internet worldwide the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals viral marketing spreads like well? a virus but the good kind. To implement viral marketing at your business first start with your customer base; incite existing customers to refer new ones. Second go to your referral sources, Service providers your outside network and colleagues can be encouraged to provide referrals that lead to business. If your customers are stressed business owners offer a reward that provides relaxation and leisure like a weekend away.
Stephen C Campbell is an Internet Marketer & Entrepreneur & has conducted business in more than 20 countries. He & his team have developed expertise using the internet with traditional marketing. http://www.ViralMarketingSuccessSecrets.Com
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