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Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena.
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No medium is so versatile and interchangeable as video. With a single one time investment into the video production, you can have many different uses and delivery methods. See how a one time video investment pays for itself over and over again, with just
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Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.
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If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive - no-one really wants to hire a professional who is so obviously hungry for work.
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A recent article in The Los Angeles Times says out-of-home advertising is offering an important alternative to traditional TV commercials.
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