How To Create Winning eBay Auction Descriptions
12360
Business > Team Building
Apr 18, 2007
How To Create Winning eBay Auction Descriptions
You've managed to get people to click onto your auction, now you must convince them to buy your product. eBay is a highly competitive environment. People that don't do the 'right' things will fail. It's harsh, but true. This brief article shows you how to create listings that produce sales. I won't pretend that this is a 'secret' winning formula, but I do say that to be successful you should be doing as many of the things below as possible. Be descriptive. eBay buyers absolutely hate vague descriptions. It creates a lack of trust between you and the buyer. If you think about it, it's easy to see why. ebay doesn't involve any face-to-face selling. Buyers don't have the item right in front of them like they do in a shop. They must rely on the seller to provide them with an accurate description of the goods. Would you spend $100 on an item you knew very little about? I know I wouldn't. So be descriptive. How? Include every point people might want to know. If I were selling a pair of trousers for example, I'd at least include the waist size, leg length, material type, and condition of the trousers. Other important things to include in your auction description would be the make, model, or brand. Point out any blemishes. It's easy to leave out from the description a minor mark on the item, or a slight blemish in the quality, but you absolutely MUST point out any defects. Buyers would much prefer that you were honest with them. If you do not point out any defects or blemishes the buyer will feel betrayed or 'scammed' and will most likely negatively impact your eBay feedback with negative comments. Include photographs of the item. People feel much more comfortable buying something that they can actually see. It helps to decrease the 'barrier' between you and the buyer. You'll find it increases sales, and it's extremely easy to do nowadays. If you don't presently have a digital camera, you MUST get one now. You really don't have to buy a professional one, a cheap camera from eBay will probably do the job just fine. Use the HTML editor when listing. When listing an item, eBay includes a little editor that allows you to create enhanced descriptions. For example, you can change the text colour, font size, or change the layout of your advert. Make sure you use it! It looks so much more appealing and professional to buyers than a mass of plain text. If you already use a more advanced text editor aside from the one provided by eBay then good for you! In that case, you're clearly on the right track. Include postage and packing charges It sounds quite obvious, but many people forget to inform people how much it'll cost them on top of the auction price to get the item shipped. As a buyer, if I can't find this information then it sets the old alarm bells ringing. For all I know, you could be about to rip me off on postage. I wouldn't be the first! Be persuasive. You're trying to sell something to people here so make sure you do so! Why should I buy your item? Why shouldn't I instead go to a rival eBay seller? What makes your item so special that I must place a bid right now?
Chris Vendilli is an eBay PowerSeller and the founder of The 3 Rivers Auctions Company. Chris can show you How To Make Money On eBay starting today! Visit: http://www.3riversauctions.com for more info!
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links at Business > Team Building
Is technology making life more mechanical? Or is technology making it easier for us to be human?
Category:
You may be letting your fear of criticism rule your life. This is one of the key sources of struggle people face. It is easy to try to please everyone all the time.
Category:
When binding hard back books with a thermal binding machine the final step is to place the cover into the hard cover crimper and tighten it down. Although this step is unnecessary when using standard thermal binding covers, it is very important when bindi
Category:
Conflict resolution is such an important issue that organizations exist, whose sole function is to provide training in conflict resolution. Conflict resolution is about teaching people new ways to work through and resolve disputes that don't involve viole
Category:
Teleconference VoIP software can make a teleconference more productive and run more smoothly, as the software has features that will provide teleconference participants with more flexibility and interactivity. VoIP web conferencing may also be among the f
Category:
Site Sponsor
Directory Statistics
Articles: 68309
Categories: 501
Yahoo Entertainment
