Finding Your Nook and Cranny
117
Business > Entrepreneurs
Mar 1, 2007
Halstatt Pires
Finding Your Nook and Cranny
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Finding Your Nook and Cranny
When we talk about a nook, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s. If there is sufficient interest in such movies, you could build a business around selling such classic movies. This concept applies to any business area regardless of whether you are selling products or offering services.
You need to do some daydreaming. Most people make the mistake of focusing on a subject that they think will make a ton of money. Problems can occur with this approach because if you have no inherent interest in the area besides money, you will eventually grow disillusioned with it. If you are going to start a business, you want it be enjoyable. If it is just another job, you have made a bad mistake. This brings us back to daydreaming.
You need to give serious thought to your interests, and not just your interests today. What have you always been interested in? Don?t worry about how you will make money, just focus on the subject matter. Remember the clich? ? find something you love and the money will follow. This is exactly what you want to do. Once you have an idea, it is time to figure out how to make money off of it.
For a web business, you want to focus on something known as keyword research. Keyword research is crucial because you can type in a phrase and see the exact phrases people have used to search on Google, Yahoo and MSN that incorporate the world. Even better, you can see how many people use the phrase each day. Doing keyword research lets you determine if there is enough interest in your area and the exact phrases your prospects are using to find things in the area. It doesn?t get much better than that!
There are a variety of tools you can use. Overture offers a free tool that will give you a general idea, but is not the most accurate. Wordtracker is much better, but will set you back a few bucks. Keyword Discovery is similar, but runs a few more dollars yet. Regardless of your choice, make sure to use one of these for keyword research.
Once you identify the phrases used by your prospects, you can determine if there is enough interest in your nook. You can also identify the exact phrases they are using and tailor your site and marketing to those phrases. Halstatt Pires is with MarketingTitan.com - providing internet marketing services. Visit us to read more internet marketing articles.
Finding Your Nook and Cranny
When we talk about a nook, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s. If there is sufficient interest in such movies, you could build a business around selling such classic movies. This concept applies to any business area regardless of whether you are selling products or offering services.
You need to do some daydreaming. Most people make the mistake of focusing on a subject that they think will make a ton of money. Problems can occur with this approach because if you have no inherent interest in the area besides money, you will eventually grow disillusioned with it. If you are going to start a business, you want it be enjoyable. If it is just another job, you have made a bad mistake. This brings us back to daydreaming.
You need to give serious thought to your interests, and not just your interests today. What have you always been interested in? Don?t worry about how you will make money, just focus on the subject matter. Remember the clich? ? find something you love and the money will follow. This is exactly what you want to do. Once you have an idea, it is time to figure out how to make money off of it.
For a web business, you want to focus on something known as keyword research. Keyword research is crucial because you can type in a phrase and see the exact phrases people have used to search on Google, Yahoo and MSN that incorporate the world. Even better, you can see how many people use the phrase each day. Doing keyword research lets you determine if there is enough interest in your area and the exact phrases your prospects are using to find things in the area. It doesn?t get much better than that!
There are a variety of tools you can use. Overture offers a free tool that will give you a general idea, but is not the most accurate. Wordtracker is much better, but will set you back a few bucks. Keyword Discovery is similar, but runs a few more dollars yet. Regardless of your choice, make sure to use one of these for keyword research.
Once you identify the phrases used by your prospects, you can determine if there is enough interest in your nook. You can also identify the exact phrases they are using and tailor your site and marketing to those phrases. Halstatt Pires is with MarketingTitan.com - providing internet marketing services. Visit us to read more internet marketing articles.
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer. Finding Your Nook and Cranny When we talk about a nook, we are simply
Category:
The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis? What It Is E-commerce, clearly termed as web commerce,
Category:
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store. E-commerce Store Today's world is an E-commerce
Category:
You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey sites. Online Turnkey Sites ? Good and Bad An online turnkey site comes in a couple of variations. All
Category:
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don?t
Category:
As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons. Why Internet Businesses Crash and Burn Internet
Category:
Setting up a small business, whether web based or not, can be a very time consuming and difficult task. The increasing popularity of the Internet and the resources available has seen a massive increase in business tools to help you on your
Category:
Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what?s wrong? Your site may simply be to slow. Load Times ? Are You Driving A Ferrari or Moped? Give some thought to the sites
Category:
Other links at Business > Entrepreneurs
At what age can you start a business opportunity? Any age, I think it all depends on the law of the country where you live. Why do people start a home business? There are many reasons why, to many to count.
Category:
Everybody dreams of becoming his or her own boss, but is it so easy to kiss your job goodbye? Yes, it is possible if you open a franchise business. Owning a franchise business opens limitless opportunities; you can become your own boss and lead a great li
Category:
Residual Income doesn't have to come from virtual products only. You can also make a lot of money from "real" products, over and over again...
Category:
Site Sponsor
Directory Statistics
Articles: 68213
Categories: 501
Yahoo Entertainment
