3 Tactics To Help Boost Your Online Profits
11586
Internet > Web Development
Apr 18, 2007
3 Tactics To Help Boost Your Online Profits
Boosting online profits can seem like rocket science to some people. However, there are 3 main profit boosting tactics that work to consistently increase profits if used correctly. Tactic #1: THE "SCARE" TACTIC Yes, it's possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don't see any hands raised. EXACTLY! Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It's sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it's disgusting myself, but like people say, someone has to shovel the shit. And shovel it they did. Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take. Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I'm saying is that you CAN use the fear factor to make people take action. Say, for instance, you're trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn't you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldn't you want to save yourself thousands of dollars just by spending twenty? That's the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits. Tactic #2: THE "CCL" TACTIC Mmm. . .Bet you're wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie! Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he's better than you are. He's rich and you aren't. Basically, he's a winner and you are a loser. But, for a small fee, he's willing to share his techniques with you so you can become a winner too. Aww, how nice of him! Don't you just feel better already? He doesn't stop there though, because after you buy his "better than thou" strategy guide, and if you have any questions, HE WON'T ANSWER YOU. Or worse, he'll be a jerk. Hey. He gave you "fair warning" in advance though didn't he? He told you he was a jerk! Ahh. Role playing at it's finest. The world truly is but a stage. The point here is that he's made millions by not caring. He doesn't care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he's even got his own "infomercial" now! You can do the same thing. You don't have to be that extreme if you don't want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you've already got unlimited access to it, so it's no skin off your nose. This "jerky" tactic works so well in fact that there are dozens of "spin-off" products springing up every single day. You don't have to be a total jerk, but acting like you don't give a damn whether someone buys your product or not can pay off for you. Tactic#3: THE "NO PRICE" TACTIC Ever been to a place that sells products without an actual price tag on them? I don't mean a mistake, but something that purposely doesn't have a price listed somewhere. It always reminds me of "If You Have To Ask How Much It Costs, Then You Can't Afford It Anyway". Not so of all products. The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it's something that offers just the solution they're looking for, they'll pay for it. This tactic can have either a positive or negative effect, depending on how much your product is going for. If it's something that is less than your customer thinks it's worth, they'll fork over the dough. If not, well, they'll have to think it over first. Maybe they'll buy. Maybe they won't. But at least they're giving it thought. Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale. I recommend use of this dirty trick only if your particular product has a high selling success rate. These three tactics can become your most valuable conversion asset if you apply them correctly. Use them ethically and in good form and you will profit for years to come.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less! http://www.SuperFastProfit.com
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links at Internet > Web Development
Pay per click advertising can be costly for people who do not know how to use it. Here's how you can use pay per click advertising affordably, while getting maximum exposure for your site. Here's how.
Category:
Search engines are the most used sites out there, and there is a much greater possibility that people will find you if you are registered in their database.
Category:
Spelling it correct the first time is what was drilled into your head back in grade school. It went with coloring inside the lines and lining up to go in or outside. Correct spelling was emphasized through drills and spelling bees.
Category:
HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to "crawl" in your web site. Pages are located by search e
Category:
It doesn't matter if you have a killer product or a fantastically designed website, if people don't know that you exist, it doesn't matter, and you are not going to make it big. Worse of all, you business could just get killed.
Category:
Site Sponsor
Directory Statistics
Articles: 68307
Categories: 501
Yahoo Entertainment
