Increase Your Site Traffic By Knowing Your Stats
10058
Internet > Traffic Building
Mar 1, 2007
Gabor Olah
Increase Your Site Traffic By Knowing Your Stats
Be honest, when was the last time you looked at your website statistics? If you?re like most webmasters it?s probably been a while. If so, you?re missing out on a goldmine of information. By measuring and analyzing your website statistics, you can learn a lot about your site and the people who visit it.
How are site statistics gathered?
A hit is produced when any file is served. The web page itself is considered one file, as are any images. Therefore, if a page has five images, it could generate six hits.
Sometimes, web traffic is measured by packet sniffing. Usually a software program can interrupt and monitor traffic passing over a digital network.
As data passes back and forth over the network, the sniffer captures each packet and eventually deciphers and examines its content according to the appropriate specifications. All the data that the sniffer captured is recorded and included in the web traffic analysis.
What information can your site stats give?
? The average number of page views per visitor. This tells you how good your site is at encouraging people to click around. Lots of page views means visitors are finding something of interest and they?ll be more likely to return ? and they?ll hopefully bring their friends!
? Average visit duration. Another indicator of how useful visitors find your site. If they spend a lot of time it means they?re genuinely interested in what you offer.
? When people visit. Knowing the most popular days and times can give you insight into who your customers are. If most of your visitors occur during the day then chances are people are browsing while at work. Knowing the habits of your visitors will help you find ways to target them. It can also help you decide when you?re best to run advertising and even schedule site maintenance.
? The most popular pages. Work on optimizing your most popular pages for the search engines, using them as advertising campaign landing pages or starting a PPC campaign for them. They must be popular for a reason and will be a good way to entice potential customers to visit your site.
? Most requested exit pages. Unless the most frequently used exit page is your ?thanks for ordering? page, you have a hole in your site that visitors are slipping through. Figure out why they?re leaving from this page and you?ll be able to improve your conversions.
? Referring sites and search engines. Knowing where your traffic is currently coming from can help you determine where to focus your traffic generation efforts. Look for ways to get even more traffic from your best sources ? and don?t waste time on the ineffective ones.
? Keywords used to find your site. If visitors are finding you through the search engines, it?s invaluable to know what keywords and phrases they?re using. Use these keywords when writing content for your site or planning a PPC campaign since you already know they generate traffic.
How are site statistics gathered?
A hit is produced when any file is served. The web page itself is considered one file, as are any images. Therefore, if a page has five images, it could generate six hits.
Sometimes, web traffic is measured by packet sniffing. Usually a software program can interrupt and monitor traffic passing over a digital network.
As data passes back and forth over the network, the sniffer captures each packet and eventually deciphers and examines its content according to the appropriate specifications. All the data that the sniffer captured is recorded and included in the web traffic analysis.
What information can your site stats give?
? The average number of page views per visitor. This tells you how good your site is at encouraging people to click around. Lots of page views means visitors are finding something of interest and they?ll be more likely to return ? and they?ll hopefully bring their friends!
? Average visit duration. Another indicator of how useful visitors find your site. If they spend a lot of time it means they?re genuinely interested in what you offer.
? When people visit. Knowing the most popular days and times can give you insight into who your customers are. If most of your visitors occur during the day then chances are people are browsing while at work. Knowing the habits of your visitors will help you find ways to target them. It can also help you decide when you?re best to run advertising and even schedule site maintenance.
? The most popular pages. Work on optimizing your most popular pages for the search engines, using them as advertising campaign landing pages or starting a PPC campaign for them. They must be popular for a reason and will be a good way to entice potential customers to visit your site.
? Most requested exit pages. Unless the most frequently used exit page is your ?thanks for ordering? page, you have a hole in your site that visitors are slipping through. Figure out why they?re leaving from this page and you?ll be able to improve your conversions.
? Referring sites and search engines. Knowing where your traffic is currently coming from can help you determine where to focus your traffic generation efforts. Look for ways to get even more traffic from your best sources ? and don?t waste time on the ineffective ones.
? Keywords used to find your site. If visitors are finding you through the search engines, it?s invaluable to know what keywords and phrases they?re using. Use these keywords when writing content for your site or planning a PPC campaign since you already know they generate traffic.
Content Provider: http://www.traffichelp4u.com
Gabor Olah receives thousands of visitors to his sites every day and for the first time he?s sharing his secrets. Get more great tips in his special report ?Unlimited Traffic Secrets: 101 Tips to Explode Your Web Site Traffic?. Available now at UnlimitedTrafficSecrets.com
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
Be honest, when was the last time you looked at your website statistics? If you?re like most webmasters it?s probably been a while. If so, you?re missing out on a goldmine of information. By measuring and analyzing your website statistics, you can learn
Category:
Although everyone loves to generate traffic for nothing, the reality is that it can be very time consuming and take a long time. While you ait for the free traffic generation techniques to kick in, consider buying traffic. Here are three
Category:
On the Internet, r site is just one among millions of websites. Getting noticed can be time consuming and expensive for small businesses. But can stand out in the crowd if get creative. Here are the five great ways to get others to promote
Category:
Other links at Internet > Traffic Building
The heart of the matter lies with the question: Are Manual Traffic Exchanges (MTE) a legitimate means of promoting a site, gaining exposure and increasing PR; or are they a means to artificially raise ad rates and promote click fraud? In truth, they can
Category:
Three Core Reasons Why Web site Content Increases Your Traffic. It is now a well established fact that people primarily use the Internet to search for information on specific topics to solve specific problems. Now (of course) there are
Category:
Although everyone loves to generate traffic for nothing, the reality is that it can be very time consuming and take a long time. While you ait for the free traffic generation techniques to kick in, consider buying traffic. Here are three
Category:
The next problem is that most small online business owners usually have little money and not a lot of time to generate traffic and visitors to their site.... Many of them spend 6-8 hours every day just trying to generate some traffic to their site,
Category:
I have alked o a number markeers on he Inerne and by far he bigges reason mos of hem haven' made money is because hey don' bring enough argeed visiors o heir websies. I am no saying hey don' know how o bring arge visiors o
Category:
Site Sponsor
Directory Statistics
Articles: 68222
Categories: 501
Yahoo Entertainment
