How To Use Pay Per Click Marketing For Your Business
10005
Internet > PPC Advertising
Mar 1, 2007
Gregg Hall
How To Use Pay Per Click Marketing For Your Business
Pay-per-click programs (PPC?s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor your receive. This can place you exactly where you want to be in the listing, or let you decide how much you want to spend on advertising.
The big advantage of PPC?s is that you don?t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites (Overture place theirs at the top of Yahoo!) so there can be big bonuses for bidding high.
This is how most pay-per-click programs work:
1.You create your page title, description and link as you want it to appear in the search results.
2.You enter the keywords and phrases that will prompt your listing to appear.
3.You enter your keyword bid (the amount you are willing to pay for each click to your site).
4.Your keyword bid is compared to that of other bidders for the same keyword. The results are returned to the user with the highest bid appearing first.
With PPC?s, the name of the game is profit. You need to be careful not to get carried away with the ranking so that your promotion doesn?t cut into your revenues.
This is essential! There?s no point in being top if you?re out of business in a month. You have to figure out what you can afford and keep to it. Base your decision on your visitor to sales ratio (the number of visitors on average that it takes to generate a sale) and your net profit per sale.
So for example, if you were get a sale from every tenth visitor, and you net a profit of $20 from each sale, then you can?t pay more than $2 for each click without operating at a loss. In practice, you might make one sale for every 500 or so clicks and pay perhaps 15 or 20 cents for each visitor, depending on your market.
It?s absolutely crucial for you to know your visitor to sales ratio.
It?s also important to keep that ratio as high as possible, and that means only bidding on relevant keywords. If you pay for visitors who are looking for something completely different to the services you?re offering, you?re just throwing your money away. They aren?t going to buy, and even at five cents a shot, those wasted nickels soon add up. On the other hand, because you can pay so little, it is worth bidding on as many relevant keywords as possible.
The key is to balance high payments for top keywords with low payments that bring in less traffic.
You should also consider the quality of visitors the site will send you. The more targeted a directory, the more your visitor to sale ratio may improve?and that might make it worth improving your bid price.
Submitting your site to a PPC is certainly a lot faster than submitting to a search engine or a directory. You must, however, make sure you consider the following:
?The maximum amount you can bid (can?t stress that enough!)
?The keywords you wish to bid on.
?The titles and descriptions of the site.
That last point is very important for making the most of PPC?s. Just because you don?t have to worry about putting keywords in your title and descriptions to please a program doesn?t mean relevance isn?t important. On the contrary, relevance still matters. You need to let the user know that your site is exactly what they?re looking for. That means putting the keyword in the title and having a catchy, informative description. Remember, the more good clicks you get, the more money you?ll make.
The big advantage of PPC?s is that you don?t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites (Overture place theirs at the top of Yahoo!) so there can be big bonuses for bidding high.
This is how most pay-per-click programs work:
1.You create your page title, description and link as you want it to appear in the search results.
2.You enter the keywords and phrases that will prompt your listing to appear.
3.You enter your keyword bid (the amount you are willing to pay for each click to your site).
4.Your keyword bid is compared to that of other bidders for the same keyword. The results are returned to the user with the highest bid appearing first.
With PPC?s, the name of the game is profit. You need to be careful not to get carried away with the ranking so that your promotion doesn?t cut into your revenues.
This is essential! There?s no point in being top if you?re out of business in a month. You have to figure out what you can afford and keep to it. Base your decision on your visitor to sales ratio (the number of visitors on average that it takes to generate a sale) and your net profit per sale.
So for example, if you were get a sale from every tenth visitor, and you net a profit of $20 from each sale, then you can?t pay more than $2 for each click without operating at a loss. In practice, you might make one sale for every 500 or so clicks and pay perhaps 15 or 20 cents for each visitor, depending on your market.
It?s absolutely crucial for you to know your visitor to sales ratio.
It?s also important to keep that ratio as high as possible, and that means only bidding on relevant keywords. If you pay for visitors who are looking for something completely different to the services you?re offering, you?re just throwing your money away. They aren?t going to buy, and even at five cents a shot, those wasted nickels soon add up. On the other hand, because you can pay so little, it is worth bidding on as many relevant keywords as possible.
The key is to balance high payments for top keywords with low payments that bring in less traffic.
You should also consider the quality of visitors the site will send you. The more targeted a directory, the more your visitor to sale ratio may improve?and that might make it worth improving your bid price.
Submitting your site to a PPC is certainly a lot faster than submitting to a search engine or a directory. You must, however, make sure you consider the following:
?The maximum amount you can bid (can?t stress that enough!)
?The keywords you wish to bid on.
?The titles and descriptions of the site.
That last point is very important for making the most of PPC?s. Just because you don?t have to worry about putting keywords in your title and descriptions to please a program doesn?t mean relevance isn?t important. On the contrary, relevance still matters. You need to let the user know that your site is exactly what they?re looking for. That means putting the keyword in the title and having a catchy, informative description. Remember, the more good clicks you get, the more money you?ll make.
Content Provider: http://www.traffichelp4u.com
Gregg Hall is a consultant for online and offline businesses and lives in Navarre Florida. Get more tips on pay per click advertising at www.theinternetmarketingsecrets.com/recommends/Adwords
Write a Review
Add to My Favorite
Refer it to Friend
Report Article
Other links owned by this user
If you are thinking of applying for a credit card there are some issues that you should acquaint yourself with upfront. One of the things you should definitely be aware of is that there is no uniform code for exactly what fees and interest rates a
Category:
Like all mechanical contraptions, your bicycle is vulnerable to wear and tear caused by regular use and exposure to the elements. Routine preventive maintenance will keep your bicycle in peak condition and safe for riding throughout the year. Although
Category:
I don?t know how it is where you ive but chances are if you ive in an urban or suburban area you have had to dea with maibox vandaism of some type. Peope who ive in rura areas suffer even more damage in many cases because the maibox is usuay
Category:
Pay-per-click programs (PPC?s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor your receive. This can place you exactly where you want to be in the listing, or let you decide how much you want
Category:
When you?re dealing with credit cards, you?re playing with fire. Unfortunately, there are plenty of people out there who don?t realize that, and make all sorts of dangerous mistakes with their credit cards every day. Paying
Category:
There are a few crucial things to consider when being around the water, let's explore them. Learn to swim Swimming is such a natural action for humans that many babies are born with the ability to swim! If you don't already
Category:
Shoes that are part of formal wear are called dress shoes. These shoes make your feet look chic and elegant. The right shoes can really set off your evening attire. With properly fitting dress shoes, you can comfortably walk around and dance and have a
Category:
If you are thinking of entertaining in your home, having dinner parties, or you just want to have a bit of knowledge for that next romantic dinner here are some descriptions for you of different classifications of wine and why are named the way
Category:
Spyware means any program that can change your computer system while gathering information about your activities while you are on the computer. The information is usually sent to the spyware creator via your internet connection without your knowledge.
Category:
Nturl cures for everydy Helth Issues tkes mny forms. We cll them Grndms? old remedies or nturl cures, but they re cures without using medictions. Do you know how to stop bby?s hiccups? A little bit of sugr on your finger will tke them
Category:
In climbing, there is an old adage stating that "climbing is the best training for climbing,? an adage used by many to make excuses for not training outside of climbing. I personally disagree with this philosophy as I will explain. When
Category:
Tongat Ali is an herbal supplement that is used as a sexual stimulant. Never heard of it? Don?t feel bad you are in good company; it is still not widely known about. Tongat Ali, like yohimbine is a plant based sexual stimulant and like the
Category:
These days it is becoming increasingly common to see ople suffering from identity theft. It has become a huge business for thieves and con artists all over the world. If it has never hapned to you, trust me you don?t want it to. These
Category:
In the world we live in today we are overwhelmed by choices. If we go to a drive through hamburger place we have about 20 choices to make and that?s just for the sandwich! Then you have to decide on fries or onion rings, what kind of drink, and do you
Category:
If you plan to use your truck like a car, desiring quick, quiet acceleration and rarely ever haul a heavy load and don't plan to it for a long time,you may want a gasoline engine. Gas engines run smoother, fuel is easier to find, and gas engines
Category:
When you step into the gym for the first time, it cn be overwhelming to see the vriety of mchines for you to choose from. How do you tell which mchine is the best one to meet your needs? The smrtest thing to do is to sk n employee or rrnge for
Category:
Hybrid cars are very popular vehicles in today's society. Hybrid cars combine the power of a gasoline engine with the environmental benefits of an electric engine to create what most consider being a better car. There are essentially two different
Category:
Women cannot understand why it is such an issue for the average man to go shopping in a lingerie store. While I cannot answer for everyone else, it has been my observation that in many cases it is either they are overly self conscious of what people
Category:
Frequent flier miles sound great in principle?travel with a certain airline and earn points that you can cash in later, or use a certain credit card to earn points without even traveling. What could be better than free airline ticket? Airlines,
Category:
A step by step guide to measuring your feet for correct size, support and comfort. It is essential to get the correct size for proper fit before you purchase your "brand new shoes". Think of your shoes as a new best friend and, walking in them
Category:
Other links at Internet > PPC Advertising
Why has Google AdWords captured the interest of many webmasters and web marketing advertisers? How much does Google charge for its paid listings? These and more explained on this article.
Category:
The biggest secret in generating wealth is website traffic, hands down. Everybody knows it; every site wants it, and every site needs it. The point of websites is to be visited and viewed. They are the ?storefronts? to the world. Many elaborate designs,
Category:
You?ve heard about Google AdSense, but how does it work? Can you really make money by just allowing Google to place ads on your website? And if so, how much money can you make? The following are the most informational Google AdSense basics to
Category:
Search engine marketing is a billion dollar industry?but click fraud oses a threat to search engine advertising comanies and online marketers alike. Pay-Per-Click ad camaigns are a fairly simle concet; advertisers bid on oular search keywords and
Category:
I rememer the day my rother called. We had a six figure success selling on Eay last year. When you do EBay you learn to spot another eBayer easily in the post office as you wait in line to send your sold goods to the winners of your auctions. Dan had
Category:
Site Sponsor
Directory Statistics
Articles: 68228
Categories: 501
Yahoo Entertainment
